Escondido, California Logo Design

Each and every new Escondido organization realizes that they require a logo, yet few entrepreneurs thoroughly recognize the essential role their organization logo will play in their success, or exactly why one logo design functions more effectively than another. A logo has an instant and long term influence on the growth of a company, go with the correct one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life span of a business.

The logos presented in the ImageCo portfolio help Escondido, California businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be lasting and should feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Escondido, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older section of the community and hoped to project a nostalgic tone without coming across as monotonous or low energy. I achieved both of these tasks via creating a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Escondido, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, especially the branch of medicine which deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and even more meaningful.

logo style with a leaping eco-friendly frog created for a family members fun facility in Escondido, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - developed for Escondido, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture places or things but rather reveal emotional experiences by means of the photos they capture. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Escondido logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Escondido logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased viewpoints on the value of a design. Fortunately, he talked about it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that tend to hire a professional to design their business logo recognize how vital a logo design is for their business so they are way more invested in the result. Every logo project has it’s portion of difficulties, however the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Escondido, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most important part of a printed book because it is usually the primary thing a person views in the bookstore. With respect to a publishing company, it’s the optimal opportunity that they will likely ever get to spotlight their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many occurrences one of the items people tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of flight and it was certainly a success.

 Escondido logo style made use of for advertising as well as a tag design for Vintage Situation includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be older cases. For this logo concept I attempted to come up with a logo that offered a fluid retro feel to it and could be used for everything from a web site to a label on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Escondido, California, layout include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design projects because it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design features 4 personalities surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo design developed for a hair style workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a feeling of serenity and connection for their new hair studio. I came up with a concept that didn’t go the obvious path of crafting merely a stylized orchid but rather designed a logo that implied a flower in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but instead put the importance on the perception that they wanted to forecast to their patrons.

Arabian equine logo design created for a horse ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo concept styled to embody the unique physical traits of the Arabian kind of horses. By having an identifiable head form and high tail posture, the Arabian is one of the highly easily recognizable horse types in the whole world.

Las Coffee shop logo style a small dining establishment, layout includes a customized manuscript typeface which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout includes a changed script typeface which hovers above a group of elaborate lines as well as dots.

Logo layout for a software program designer the layout features and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the business it represents.

Progress logo design developed for a Escondido, California interior developer, layout attribute a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Escondido, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have actually been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Escondido, California logo design assignment was done for a leadership coach that assists business leaders to become more efficient at overseeing people, expectations, and profitability.
A logo design including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand items to other sports enthusiasts. I designed their Escondido logo design dsign utilizing an image which garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually developed for an Escondido, California regional farm it was in reality created for a commodities broker, and this particular logo design was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a graphic that projects trust, success, and prosperity.

 Escondido Logo design for a not-for-profit, Turning Factor Solutions - the logo style attribute for outwardly encountering arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the first try.

Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to design a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.