Acute Care 360 ImageCo, Escondido, California, CA,

ImageCo, Escondido, California, CA,

Evolv Design logo designed by ImageCo, Escondido, California, CA,

Red Panda Publishers logo designed by ImageCo, Escondido, California, CA,

Escondido, California, CA,

ImageCo, Escondido, California, CA,
ImageCo, Escondido, California, CA,

Mid Valley Pathology logo designed by ImageCo, Escondido, California, CA,

FSA OK logo designed by ImageCo, Escondido, California, CA,

Emerald Heights logo designed by ImageCo, Escondido, California, CA,

Club Sapphire logo designed by ImageCo, Escondido, California, CA,

Downtown Dogs logo designed by ImageCo, Escondido, California, CA,

School board logo designed by ImageCo, Escondido, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Escondido, California, CA,

Stoney Forensic logo designed by ImageCo, Escondido, California, CA,

Smart kernels logo designed by ImageCo, Escondido, California, CA,

STRATEGIES ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design company presents a money back guarantee try to keep in mind that they can not reimburse the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design agency can only be determined by the quality of their design work, if the work in their design portfolio doesn’t contain actual samples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s purpose is to mirror your personal vision for your business. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how soon they can get paid.

Escondido LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners grow notable brand identities. We’ve undertaken brand design work for builders, educational institutions, diamond miners, party planners, restaurants, retail stores, and practically every other kind of business you can envision. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be employed as an electrical sign. As a result of our sign first method our logo designs can, and have been used in everything from clothing labels to billboards. Our sign first technique ensures that our logo designs are just as reliable whether they are used in TV commercials or website apps, they are consistently recognizable, comprehended, and remembered no matter of size or purpose.

American Made ★ Design

The thing that really sets ImageCo apart from other design companies that you might possibly have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to do, we perform ourselves. No matter the kind of project we undertake, business logo, web page, trade show booth, or commercial sign, we do not, and never will farm-out our customer’s work to organizations based outside the US. Whenever you contact us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and imposes the conditions of how my customers and I do business.

QUALITIES OF A GREAT LOGO DESIGN

It’s likely that every new Escondido entrepreneur knows they require a logo, however few start ups thoroughly understand the pivotal role their company logo can play in their becoming successful, or precisely why one business logo functions far better than another. A logo design has a critical and long term impact on the growth of a business, choose the correct one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Escondido companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a look.
  2. Scalability: from label to store signs a scalable logo design will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they brand.
  5. Relevance: a company logo must be timeless and will feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It is both a verb as well as a noun, it is an identifying mark as well as the act of denoting something to make sure that it could be recognized, its origin comes from the brand branded onto livestock. Today a brand signifies practically anything with an intention, regardless if it be profit or political parties, a brand is an inherent aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are both from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target market, it’s objective is to develop an image that the audience can identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When somebody states the names Ferrari or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals purchase those products. Brand image is why individuals buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the history of many branding firms you’ll find that they are often rebranded advertising companies. When a person claims they are in marketing the majority of people will likely have a preconceived notion about what they do. However when somebody states “I am in branding”… it simply sounds much more impressive, maybe it’s due to the fact that lots of people don’t fully understand what it indicates to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that describes the visual components of a product or company that influence view points. This largely includes the name, the logo, the packaging, the colors used but can additionally consist of sound, illumination, texture, signage, actually anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a type of visual design that helps form the public image of a company, a product or an institution. Brand identity designers develop logo designs, sign designs, product packaging, and also collateral material such as business cards, stationery, and sales brochures. Some visual designers also develop websites and user interfaces. The necessary function of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of influencing actions, results and understandings.

Featured signs/logos

Retro logo layout of a bike developed for a Escondido coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an older part of town and wanted to visualize a vintage vibe without coming across as monotonous or low energy. I achieved each of the tasks by creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscope slide as well as bacteria made for Escondido clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and consequences of diseases, especially the branch of healthcare that deals with the laboratory evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and a lot more memorable.

logo design with a jumping green frog made for a household fun facility in Escondido.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, and a tree - designed for Escondido travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture locations or things but rather convey emotional journeys by means of the images they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something much the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Escondido logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Escondido logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t even know so as to get unbiased viewpoints on the merit of a concept. Fortunately, he talked about it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo design recognize how important a logo is for their company so they are much more vested in the end result. Every logo design project has it’s portion of obstacles, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Escondido publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it is the most important part of a printed book given that it is often the initial thing a person views in the bookstore. With regard to a publisher, it’s the best opportunity that they will ever get to promote their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many occurrences 1 of the aspects consumers tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was certainly a winner.

 Escondido logo design utilized for advertising and a label design for Vintage Instance features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be older cases. For this business logo design I attempted to come up with a logo that provided a fluid old style feel to it and could be used for anything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Escondido, layout include an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design projects due to the fact that it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their branding in the very same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design features 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the opportunity to be understood.

Logo style developed for a Escondido hair design workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected a feeling of calmness and connection for their new hair studio. I created a concept which did not go the obvious course of crafting simply a stylized orchid but rather created a logo that implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they wanted to project to their patrons.

Arabian steed logo layout created for an equine ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo concept customized to symbolize the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the most quite easily recognizable horse lineages in the world.

Las Cafe, A Escondido restaurant logo design a small dining establishment, design includes a changed manuscript font which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design consists of a changed manuscript typeface which hovers over a group of elaborate lines and also dots.

Logo layout for a software program programmer the layout features and also famous Escondido component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the substance behind a logo design is equally as important as how it brands the business it stands for.

Advance logo design developed for a Escondidoindoor developer, layout function a collection of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Escondido interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site inspections, programming, research study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Escondido, the personalities for letter V and A in middle of the word advanced have been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Escondido logo design assignment was performed for a management advisor that assists business professionals to develop into more successful at handling people, expectations, and profitability.

A Escondido business logo design featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a location to sell their previously owned equipment to other sports enthusiasts.

I designed their Escondido logo design utilizing an illustration which garners the attention of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Escondido company logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really designed for an Escondido area farm it was in reality developed for an investments broker, and this logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a brand mark that projects self-assurance, success, and prosperity.

 Escondido Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for ostensibly dealing with arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Fortunately, in this instance, I hit a bullseye with the very first go.

Logo developed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a well-known Escondido sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to develop a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Electrical sign design for Escondido restaurnat designed by Escondido Sign Company
Escondido logo design and brand identity design for Escondido commercial businesses
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,

Logo designed by ImageCo, Escondido, California, CA,

Logo designed by ImageCo, Escondido, California, CA,

Logo designed by ImageCo, Escondido, California, CA,

Logo designed by ImageCo, Escondido, California, CA,

Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,
Logo designed by ImageCo, Escondido, California, CA,