Escondido, California Logo Design

Nearly every new Escondido business person realizes that they are in need of a logo, but few new business owners fully understand the key role their company logo can make in their becoming successful, or why one business logo performs better than another. A business logo has an immediate and long-term influence on the growth of a company, choose the correct one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help Escondido, California companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in just a look.
  2. Scalability: from business cards to movie screens a scalable logo design will remain legible and just as emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo should be lasting and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bicycle produced for a Escondido, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an older section the city and wished to impart an old-fashioned feel without appearing as stodgy or low energy. I fulfilled each of the tasks by means of designing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is an enduring business image.

medical logo design with a microscope slide and also germs made for Escondido, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, mainly the field of medicine which deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and more meaningful.

logo layout with a jumping environment-friendly frog made for a family fun center in Escondido, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - made for Escondido, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture places or things but instead project emotional journeys by means of the images they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of most good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something comparable to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Escondido logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Escondido logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with individuals that they don’t even know so as to get unprejudiced point of views on the merit of a concept. Fortunately, he shared it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo design comprehend how important a logo is for their company so they are way more invested in the result. Every logo design job possesses it’s share of challenges, but the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Escondido, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most essential part of a printed book due to the fact that it is in most cases the primary thing a person sees in the book store. Regarding a publisher, it’s the opportunity that they will ever get to promote their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many cases one of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was surely a success.

 Escondido logo design used for advertising and also a tag design for Vintage Case features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be much older cases. For this business logo design I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Escondido, California, style consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design projects because it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the exact same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo features 4 personalities surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo style created for a hair layout studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that related an atmosphere of contentment and elegance for their new hair salon. I came up with a concept that did not go the obvious course of creating merely a stylized orchid but alternatively created a company logo that implied a flower in the pattern of a swirl blended in to the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead laid the emphasis on the perception that they really wanted to forecast to their clients.

Arabian equine logo design produced for a steed ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original logo design fashioned to display the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and high tail posture, the Arabian is one of the highly immediately recognizable horse breeds in the world.

Las Coffee shop logo layout a tiny restaurant, design contains a modified manuscript typeface which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style contains a changed manuscript font style which floats above a group of luxuriant lines and dots.

Logo style for a software program programmer the style attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the substance behind a logo design is just as important as how it serves the company it stands for.

Develop logo layout developed for a Escondido, California interior designer, style feature a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Escondido, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location inspections, programming, research, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have actually been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Escondido, California logo design job was undertaken for a leadership consultant that helps business leaders to become more effective at overseeing people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a location to market their secondhand goods to other sports enthusiasts. I created their Escondido business logo dsign along with an illustration which garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really designed for an Escondido, California area farm it was really devised for a products broker, and this particular company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce an identity that projects confidence, effectiveness, and luxury.

 Escondido Logo design for a nonprofit, Turning Factor Solutions - the logo design function for ostensibly dealing with arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Fortunately, in this particular case, I hit a bullseye with the 1st go.

Logo developed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the business owner to produce a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.