Acute Care 360 ImageCo, Eureka, California, CA,

ImageCo, Eureka, California, CA,

Evolv Design logo designed by ImageCo, Eureka, California, CA,

Red Panda Publishers logo designed by ImageCo, Eureka, California, CA,

Eureka, California, CA,

ImageCo, Eureka, California, CA,
ImageCo, Eureka, California, CA,

Mid Valley Pathology logo designed by ImageCo, Eureka, California, CA,

FSA OK logo designed by ImageCo, Eureka, California, CA,

Emerald Heights logo designed by ImageCo, Eureka, California, CA,

Club Sapphire logo designed by ImageCo, Eureka, California, CA,

Downtown Dogs logo designed by ImageCo, Eureka, California, CA,

School board logo designed by ImageCo, Eureka, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Eureka, California, CA,

Stoney Forensic logo designed by ImageCo, Eureka, California, CA,

Smart kernels logo designed by ImageCo, Eureka, California, CA,

POINTERS ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design firm can only be determined from the quality of their design work, if the work in their portfolio doesn’t contain actual examples chances are they won’t be able to deliver a quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s purpose is to reflect your personal vision for your business. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how fast they can get paid.

Eureka LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs grow unforgettable brand identities. We have performed logo design work for ranchers, schools, heart surgeons, party planners, coffee shops, retailers, and virtually every other kind of business concern you can think of. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every design as though it will be utilized as an electric sign. Because of our sign first method our designs can, and have been employed in everything from fashion labels to neon signs. Our sign first method guarantees that our logos are just as reliable whether they are used in TV commercials or website headers, they are consistently recognizable, comprehended, and remembered no matter of size or use.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design firms that you may have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to perform, we perform ourselves. No matter the kind of design project we accept, logo design, web site, trade show banners, or commercial sign, we do not, and never will farm-out our customer’s work to companies based outside the US. Whenever you call us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and determines the terms of how we conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Every new Eureka company knows they require a logo, however few new business owners entirely comprehend the crucial role their logo will perform in their financial success, or why one logo works better than another. A business logo has a critical and long-term effect on the viability of a business, go with the correct one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Eureka businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not need contemplation, they can be understood in just a glimpse.
  2. Scalability: from label to billboards a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they brand.
  5. Relevance: a logo should be timeless and will feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It’s both a verb and also a noun, it is an identifying mark as well as the process of denoting something to ensure that it could be distinguished, its genesis originates from the mark burned onto animals. Nowadays a brand indicates practically anything with an objective, regardless if it be profit or political parties, a brand is an innate aspect of defining the value of something in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are all from the same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest directed at a target market, it’s goal is to produce an image that the audience will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When a person says the brand names Ferrari or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes people buy those products. Brand image is why individuals identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the beginning of a lot of branding firms you’ll discover that they are often re-branded advertising and marketing agencies. When someone says they are in marketing lots of people will likely have a preconceived notion about what they do. Yet when somebody says “I am in branding”… it just seems much more attractive, possibly it’s because many people don’t fully understand what it implies to be in branding so it comes off as mysterious and attractive.

Brand Identity – Is a comprehensive term that explains the visual components of a product or agency that affect understandings. This mostly consists of the name, the logo, the product packaging, the different colors used but can also include audio, lighting, texture, signage, just about anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a type of visual design that helps shape the public image of a business, a product or a business organization. Brand identity designers develop logo designs, sign designs, packaging, and collateral material such as business cards, stationery, as well as brochures. Some identity designers also build web sites as well as software interfaces. The important role of a brand identity designer is to create the visual cues as well as a psychological tone with the goal of affecting activities, end results and understandings.

select SIGNS & LOGOS

Retro logo layout of a bike developed for a Eureka coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an old section of the community and really wanted to cast a vintage vibe without appearing as uninteresting or low energy. I fulfilled both of these jobs by developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and germs created for Eureka medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and consequences of diseases, especially the field of healthcare that deals with the laboratory examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and a lot more unforgettable.

logo style with a leaping environment-friendly frog designed for a family members enjoyable center in Eureka.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - created for Eureka traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture places or things but rather reveal emotional journeys through the pictures they record. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Eureka logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Eureka logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get neutral judgements on the merit of a design concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo recognize how crucial a logo is for their business so they are much more invested in the outcome. Every logo project possesses it’s share of challenges, but the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Eureka book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most crucial part of a printed book because it is in most cases the very first thing a person sees in the book store. With respect to a publisher, it’s the best opportunity they will ever have to spotlight their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances one of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was undoubtedly a success.

 Eureka logo layout made use of for marketing and also a label style for Vintage Case includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be much older cases. For this brand design I sought to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for anything from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Eureka, layout include an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo jobs considering that it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo includes 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be comprehended.

Logo design created for a Eureka hair layout studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated an atmosphere of relaxation and elegance for their new hair salon. I came up with a design which didn’t go the obvious direction of designing merely a stylized orchid but rather crafted a business logo that implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the perception that they really wanted to forecast to their clients.

Arabian steed logo style developed for a steed ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype concept tailored to embody the unique physical traits of the Arabian type of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the highly immediately recognizable horse breeds in the whole world.

Las Cafe, A Eureka restaurant logo layout a little restaurant, layout consists of a modified manuscript font which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design includes a modified manuscript typeface which hovers over a team of luxuriant lines and dots.

Logo design for a software program designer the layout functions and also iconic Eureka aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in many cases the symbolism supporting a company logo is equally as important as how it serves the company it represents.

Develop logo design produced for a Eurekaindoor designer, design attribute a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Eureka interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location assessments, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Eureka, the characters for letter V and A in middle of words advanced have actually been customized to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Eureka logo design assignment was undertaken for a leadership guide that assists business leaders to develop into more efficient at overseeing people, expectations, and productivity.

A Eureka business logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to sell their pre-owned products to other sports enthusiasts.

I created their Eureka logo design using a graphic which garners the interest of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ ranches, this Eureka company logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really composed for an Eureka regional farm it was really created for a commodities broker, and this particular trademark was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make an identity that projected self-confidence, financial success, and prosperity.

 Eureka Logo design for a not-for-profit, Transforming Point Solutions - the logo style function for ostensibly encountering arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular case, I hit a bullseye with the 1st go.

Logo developed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous Eureka sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to produce a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Electrical sign design for Eureka restaurnat designed by Eureka Sign Company
Eureka logo design and brand identity design for Eureka companies
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,

Logo designed by ImageCo, Eureka, California, CA,

Logo designed by ImageCo, Eureka, California, CA,

Logo designed by ImageCo, Eureka, California, CA,

Logo designed by ImageCo, Eureka, California, CA,

Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,
Logo designed by ImageCo, Eureka, California, CA,