Eureka Logo Design

Each and every new Eureka company understands that they need a logo, however few entrepreneurs thoroughly realize the vital role their logo can take in their becoming successful, or the reason that one logo performs better than another. A logo has a critical and lasting impact on the success of a business, choose the right one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Eureka companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo design needs to be enduring and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bike produced for a Eureka coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an older part of the city and wanted to visualize a nostalgic atmosphere without appearing as uninteresting or low energy. I accomplished the two jobs by designing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscope slide and also bacteria made for Eureka clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and effects of diseases, mainly the field of healthcare which works with the laboratory examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and even more meaningful.

logo design with a leaping environment-friendly frog developed for a family enjoyable center in Eureka.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - created for Eureka travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but rather communicate emotional journeys through the pictures they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Eureka logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Eureka logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to create their logo comprehend how vital a logo design is for their business so they are much more vested in the outcome. Every logo job has it’s portion of difficulties, however the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Eureka book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most crucial part of a printed book due to the fact that it is often the primary thing a person views in the book shop. Concerning a publishing company, it’s the absolute best opportunity they will ever have to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many occurrences one of the things individuals tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was definitely a success.

 Eureka logo style used for marketing and also a label design for Vintage Situation includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be vintage cases. For this business logo design I strove to come up with a logo that offered a fluid old style feel to it and could easily be utilized for everything from a website to a label on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Eureka, style consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo jobs due to the fact that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo features 4 characters startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize how individuals should think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be understood.

Logo style developed for a hair design workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected an atmosphere of ease and elegance for their new hair studio. I came up with a concept that did not go the obvious route of designing merely a stylized orchid but alternatively delivered a logo design that suggested a flower in the formation of a swirl featured in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird hovering over the image itself. The obvious path in designing a company logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they wanted to transmit to their clients.

Arabian equine logo design developed for a horse ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo concept customized to epitomize the unique physical traits of the Arabian breed of horses. By having a distinctive head form and very high tail posture, the Arabian is one of the most quite easily recognizable equine types in the whole world.

Las Cafe logo style a tiny dining establishment, style consists of a customized manuscript font which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design includes a modified manuscript typeface which hovers over a team of ornate lines and also dots.

Logo design for a software program designer the design functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in quite a few cases the substance supporting a logo is equally as important as how it serves the enterprise it stands for.

Progress logo layout produced for a Eureka indoor developer, layout attribute a collection of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Eureka interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Eureka logo design assignment was performed for a leadership guide that assists business professionals to become more successful at handling people, expectations, and productivity.

A logo design including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to market their pre-owned items to other sports enthusiasts. I designed their Eureka logo dsign using an illustration which grabs the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually composed for an Eureka area farm it was actually created for a commodities broker, and this trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create an identity that projected self-confidence, financial success, and luxury.
Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to produce a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.