Eureka, California Logo Design

Each and every new Eureka business realizes that they are in need of a logo, however few new business owners thoroughly comprehend the essential role their logo design will play in their financial success, or exactly why one logo design works far better than another. A logo has a critical and sustaining influence on the prosperity of a business, pick the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Eureka, California businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be ageless and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo style of a bicycle produced for a Eureka, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an old section the city and wished to project an old-fashioned vibe without coming across as boring or low energy. I fulfilled each of the jobs by means of developing a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscope slide and germs made for Eureka, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, especially the branch of healthcare that deals with the clinical evaluation of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and more memorable.

logo style with a leaping environment-friendly frog developed for a family members enjoyable facility in Eureka, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - developed for Eureka, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot places or things but rather communicate emotional journeys through the pictures they record. The thought behind this logo concept was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something very similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Eureka logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Eureka logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to share it with colleagues and family as well as with individuals that they don’t even know so as to get unprejudiced judgements on the worthiness of a design concept. Fortunately, he shared it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that tend to hire an expert to create their logo recognize how crucial a logo design is for their company so they are much more invested in the result. Every logo project has it’s share of hurdles, however the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Eureka, California book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it really is the most vital part of a printed book considering that it is often the initial thing a person sees in the bookstore. With regard to a publishing company, it’s the absolute best opportunity that they will likely ever get to promote their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances 1 of the traits people tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was surely a winner.

 Eureka logo style made use of for advertising and also a tag design for Vintage Instance includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be antique cases. For this custom logo design I strove to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for every thing from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Eureka, California, design include an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo projects considering that it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the very same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo features 4 characters surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be comprehended.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that projected a sense of contentment and elegance for their new hair studio. I created a design that didn’t go the obvious route of creating simply a stylized orchid but instead crafted a business logo which implied a flower in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the concept using the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but instead placed the attention on the perception that they wanted to transmit to their clients.

Arabian steed logo design produced for an equine cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct creative logo design styled to exemplify the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and very high tail carriage, the Arabian is one of the very most quite easily identifiable horse lineages in the whole world.

Las Coffee shop logo design a tiny restaurant, design consists of a modified manuscript font style which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout consists of a changed manuscript font style which hovers above a team of ornate lines and dots.

Logo layout for a software designer the layout attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the significance supporting a company logo is equally as important as how it serves the organization it stands for.

Evolve logo layout developed for a Eureka, California interior developer, design function a collection of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Eureka, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have been customized to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Eureka, California logo design assignment was completed for a management specialist that assists business professionals to become more effective at managing people, expectations, and profitability.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their secondhand goods to other sports enthusiasts. I tailored their Eureka logo design dsign along with a graphic that garners the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really developed for an Eureka, California regional farm it was really created for a commodities broker, and this logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design an identity that projected esteem, financial success, and prosperity.

 Eureka Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for externally encountering arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Thankfully, in this particular case, I nailed a bullseye with the very first go.

Logo design designed for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to develop a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.