Fairfield, California Logo Design

Nearly every new Fairfield organization understands that they require a logo, however few entrepreneurs fully understand the key role their business logo will take in their financial success, or the reason that one logo functions better than another. A business logo has an immediate and lasting impact on the viability of a company, go with the right one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help Fairfield, California businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be grasped in just a look.
  2. Scalability: from business cards to movie screens a scalable logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be timeless and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bicycle produced for a Fairfield, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening up in an older part of the community and wished to visualize an old-fashioned vibe without coming across as stodgy or low energy. I achieved the two jobs via creating a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide as well as bacteria developed for Fairfield, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, mainly the branch of medicine that deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and much more memorable.

logo style with a jumping eco-friendly frog developed for a household enjoyable facility in Fairfield, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, and also a tree - developed for Fairfield, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather project emotional journeys through the pictures they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Fairfield logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Fairfield logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get neutral viewpoints on the value of a design. Fortunately, he talked about it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that tend to hire a professional to design their logo recognize how important a logo is for their company so they are much more invested in the final result. Every logo design job has it’s share of hurdles, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Fairfield, California book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most necessary part of a printed book given that it is usually the initial thing a person sees in the book shop. Concerning a publisher, it’s the best opportunity they will ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances one of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was undoubtedly a success.

 Fairfield logo layout used for advertising and also a label layout for Vintage Situation includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be vintage cases. For this business logo concept I tried to come up with a logo that provided a fluid vintage feel to it and could be utilized for every thing from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in Fairfield, California, design consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design projects because it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo includes 4 characters startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo layout created for a hair style studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which conveyed a feeling of contentment and elegance for their new hair salon. I came up with a concept that didn’t go the obvious direction of making just a stylized orchid but rather crafted a logo design which implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing attention on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is frequently the wrong course and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they really wanted to transmit to their patrons.

Arabian steed logo style created for a steed ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo design fashioned to manifest the unique physical traits of the Arabian type of equines. With an unique head form and high tail posture, the Arabian is one of the highly quite easily recognizable equine breeds in the whole world.

Las Coffee shop logo style a tiny dining establishment, design consists of a customized manuscript font style which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style consists of a changed manuscript font which hovers over a team of elaborate lines as well as dots.

Logo style for a software program designer the style features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the symbolism behind a logo design is just as important as how it serves the enterprise it stands for.

Advance logo layout created for a Fairfield, California indoor developer, design function a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fairfield, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site evaluations, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have actually been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fairfield, California logo design job was carried out for a leadership specialist that helps business leaders to develop into more efficient at overseeing people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell off their secondhand goods to other sports enthusiasts. I tailored their Fairfield business logo dsign utilizing a graphic that garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Fairfield, California area farm it was really developed for a products broker, and this creative logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate an identity that projects self-assurance, financial success, and opulence.

 Fairfield Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for ostensibly dealing with arrow and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Thankfully, in this instance, I struck a bullseye with the very first shot.

Logo developed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to create a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.