Fairfield, California Logo Design

Virtually every new Fairfield organization knows they need a logo, but few new business owners thoroughly realize the crucial role their organization logo will play in their success, or exactly why one business logo works more effectively than another. A business logo has an immediate and lasting influence on the prosperity of a business, select the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Fairfield, California companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo design needs to be lasting and should feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a Fairfield, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually launching in an older section of the community and really wanted to project a nostalgic tone without appearing as uninteresting or low energy. I achieved both of these tasks by creating a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscope slide and bacteria designed for Fairfield, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, mainly the field of healthcare which deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and more unforgettable.

logo layout with a leaping environment-friendly frog designed for a household enjoyable center in Fairfield, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, and also a tree - made for Fairfield, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot places or things but rather reveal emotional journeys by means of the photos they record. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of most professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I attempted to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Fairfield logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Fairfield logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with people that they don’t actually know so as to get honest point of views on the merit of a concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world given that the people that are inclined to hire an expert to create their logo understand how vital a logo is for their company so they are much more invested in the result. Every logo design job possesses it’s portion of challenges, but the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Fairfield, California book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it really is the most vital part of a printed book since it is ordinarily the initial thing a person sees in the book store. For a publishing company, it’s the absolute best opportunity they will ever get to promote their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases one of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to confering a feeling of air travel and it was definitely a victory.

 Fairfield logo layout used for advertising and a tag layout for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be vintage cases. For this logo design I strove to come up with a logo that possessed a fluid old style feel to it and could be used for anything from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in Fairfield, California, layout consist of an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design jobs due to the fact that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the very same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo features 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo layout created for a hair design studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that related a spirit of ease and elegance for their new hair studio. I came up with a design which didn’t go the obvious direction of creating merely a stylized orchid but alternatively crafted a business logo which implied a flower in the pattern of a swirl integrated in to the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is oftentimes the wrong course and in this case, the design ended up not being about the orchid but instead put the attention on the emotion that they wanted to project to their customers.

Arabian equine logo layout developed for a horse ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo concept styled to illustrate the unique physical traits of the Arabian breed of horses. With a different head shape and higher tail posture, the Arabian is one of the highly immediately recognizable equine types in the world.

Las Coffee shop logo style a little restaurant, layout includes a customized script font which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design consists of a changed manuscript font style which floats above a team of ornate lines and also dots.

Logo style for a software application designer the layout attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the symbolism supporting a logo is just as important as how it serves the business it stands for.

Develop logo style created for a Fairfield, California interior developer, layout function a collection of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fairfield, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words progressed have actually been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fairfield, California logo design job was completed for a management coach that enables business professionals to become more successful at overseeing people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to sell off their pre-owned products to other sports enthusiasts. I tailored their Fairfield business logo dsign along with a graphic that garners the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually created for an Fairfield, California area farm it was really designed for an investments broker, and this particular trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a graphic that projected self-assurance, effectiveness, and affluence.

 Fairfield Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for externally facing arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Fortunately, in this particular case, I hit a bullseye with the first try.

Logo created for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the owner to produce a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.