Fillmore Logo Design

Every new Fillmore organization knows they are in need of a logo, but few entrepreneurs fully realize the key role their business logo can perform in their success, or why one logo design functions far better than another. A logo design has an immediate and long term influence on the financial success of a company, go with the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Fillmore businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be ageless and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bicycle produced for a Fillmore coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually launching in an old section of town and hoped to project a nostalgic feel without coming across as monotonous or low energy. I achieved each of the jobs by means of creating a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as bacteria created for Fillmore medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, mainly the branch of healthcare that deals with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and much more meaningful.

logo layout with a jumping green frog made for a household enjoyable center in Fillmore.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - created for Fillmore travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot places or things but rather project emotional journeys by means of the pictures they capture. The thought behind this logo design was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with just words. I attempted to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fillmore logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Fillmore logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and colleagues and family as well as with other people that they don’t even know so as to get honest assessments on the benefit of a concept. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo recognize how important a logo design is for their organization so they are much more vested in the end result. Every logo design job possesses it’s share of difficulties, however the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Fillmore book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most necessary part of a published book due to the fact that it is usually the primary thing a person sees in the bookstore. Regarding a publisher, it’s the opportunity that they will ever have to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many instances one of the items individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was definitely a success.

 Fillmore logo design utilized for marketing and a label design for Vintage Situation features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be antique cases. For this brand design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Fillmore, design consist of an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo projects considering that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the very same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design includes 4 characters staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo design developed for a hair design workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which carried a spirit of serenity and connection for their new hair studio. I came up with a design that did not go the obvious direction of making simply a stylized orchid but instead designed a logo which suggested an orchid in the pattern of a swirl blended into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a company logo is more often than not the wrong course and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo style created for a horse ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo design customized to epitomize the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and very high tail carriage, the Arabian is one of the highly quite easily recognizable equine lineages in the entire world.

Las Coffee shop logo layout a tiny dining establishment, layout consists of a modified script font style which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style includes a modified manuscript font which hovers above a group of elaborate lines and also dots.

Logo design for a software programmer the style features as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in many cases the symbolism behind a company logo is just as important as how it brands the organization it stands for.

Develop logo style created for a Fillmore indoor designer, design feature a series of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fillmore interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site inspections, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fillmore logo design assignment was done for a management coach that assists business professionals to become more successful at overseeing people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their secondhand equipment to other sports enthusiasts. I designed their Fillmore logo dsign with an image which pulls in the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually designed for an Fillmore area farm it was actually created for an investments broker, and this particular logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a brand mark that projects esteem, success, and luxury.
Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the proprietor to design a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.