Fillmore, California Logo Design

Every new Fillmore business professional knows they need a logo, however few new business owners entirely recognize the vital role their business logo can take in their becoming successful, or precisely why one logo performs far better than another. A logo has a critical and sustaining influence on the success of a business, go with the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Fillmore, California companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a company logo should be timeless and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo design of a bike produced for a Fillmore, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an old section of the city and wanted to visualize a nostalgic feel without appearing as uninteresting or low energy. I achieved the two tasks by developing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscope slide and bacteria designed for Fillmore, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and consequences of diseases, mainly the branch of healthcare that deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a design and to a point, this design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and a lot more meaningful.

logo style with a leaping eco-friendly frog created for a family members fun facility in Fillmore, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - developed for Fillmore, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but instead reveal emotional journeys through the pictures they record. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fillmore logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Fillmore logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get unbiased point of views on the worthiness of a concept. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their business logo understand how crucial a logo is for their business so they are much more vested in the final result. Every logo design project possesses it’s portion of hurdles, however the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Fillmore, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most critical part of a published book given that it is ordinarily the initial thing a person views in the book shop. Regarding a publishing company, it’s the optimal opportunity that they will ever have to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many cases 1 of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was undoubtedly a success.

 Fillmore logo layout used for advertising and marketing and also a tag style for Vintage Instance includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that seemed to be antique cases. For this custom logo design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Fillmore, California, layout consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo projects due to the fact that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo features 4 characters startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo layout produced for a hair layout studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried a spirit of tranquility and connection for their new hair salon. I came up with a concept which didn’t go the obvious direction of creating simply a stylized orchid but alternatively crafted a logo design that implied a flower in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird floating above the logo itself. The obvious path in designing a business logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they really wanted to project to their customers.

Arabian horse logo layout produced for a steed ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo concept customized to display the unique physical traits of the Arabian type of horses. By having an unique head form and higher tail posture, the Arabian is one of the highly immediately identifiable horse types in the world.

Las Coffee shop logo design a tiny dining establishment, layout consists of a customized manuscript typeface which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style includes a modified manuscript typeface which hovers over a group of luxuriant lines as well as dots.

Logo design for a software program developer the layout attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in many cases the meaning behind a logo design is just as important as how it serves the business it stands for.

Evolve logo style produced for a Fillmore, California interior developer, layout feature a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fillmore, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site assessments, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have been modified to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fillmore, California logo design project was performed for a leadership guide that enables business professionals to develop into more efficient at managing people, expectations, and profitability.
A logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell their pre-owned products to other sports enthusiasts. I created their Fillmore logo design dsign along with an illustration that grabs the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really produced for an Fillmore, California area farm it was actually created for a commodities broker, and this company logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projects trust, effectiveness, and affluence.

 Fillmore Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for ostensibly dealing with arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first try.

Logo design created for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to create a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.