Acute Care 360 ImageCo, Fillmore, California, CA,

ImageCo, Fillmore, California, CA,

Evolv Design logo designed by ImageCo, Fillmore, California, CA,

Red Panda Publishers logo designed by ImageCo, Fillmore, California, CA,

Fillmore, California, CA,

ImageCo, Fillmore, California, CA,
ImageCo, Fillmore, California, CA,

Mid Valley Pathology logo designed by ImageCo, Fillmore, California, CA,

FSA OK logo designed by ImageCo, Fillmore, California, CA,

Emerald Heights logo designed by ImageCo, Fillmore, California, CA,

Club Sapphire logo designed by ImageCo, Fillmore, California, CA,

Downtown Dogs logo designed by ImageCo, Fillmore, California, CA,

School board logo designed by ImageCo, Fillmore, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Fillmore, California, CA,

Stoney Forensic logo designed by ImageCo, Fillmore, California, CA,

Smart kernels logo designed by ImageCo, Fillmore, California, CA,

STRATEGIES ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to keep in mind that they simply cannot refund the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a designer can only be evaluated from the quality of their portfolio, if the work in their design portfolio doesn’t contain real life examples chances are they will never be able to produce a top quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to mirror your unique vision for your organization. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how quickly they will get paid.

Fillmore LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners develop memorable brand identities. We have undertaken branding work for ranchers, schools, diamond miners, wedding singers, restaurants, retail stores, and just about every other kind of business you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be employed as an electrical sign. As a result of our sign first technique our brand identity designs can, and have been used in everything from fashion labels to electrical signs. Our sign first method ensures that our logo designs are just as reliable whether they are used in TV commercials or web apps, they are consistently identifiable, comprehended, and always remembered no matter of scale or use.

American Made ★ Design

The thing that truly sets ImageCo apart from many of the design companies that you may have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to perform, we perform ourselves. Irrespective of the type of design project we undertake, brand identity design, web page, trade show exhibit, or commercial sign, we do not, and never will farm-out our customer’s work to organizations based outside the United States. Whenever you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and dictates the terms of how you and I do business.

QUALITIES OF A GOOD LOGO DESIGN

Every new Fillmore organization knows they need a logo, however few new business owners entirely understand the pivotal role their organization’s logo will play in their financial success, or why one logo functions more effectively than another. A business logo has an instant and long term impact on the viability of a company, choose the right one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Fillmore businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not need deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they represent.
  5. Relevance: a business logo should be timeless and should feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It’s both a verb as well as a noun, it’s an identifying mark as well as the act of denoting something so that it can be identified, its genesis comes from the brand burned onto livestock. Today a brand indicates virtually anything with a motive, whether it be revenue or government agencies, a brand is an innate aspect of specifying the value of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are both from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest directed at a target market, it’s objective is to develop an image that the target market will connect to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When a person says the brand names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals buy those products. Brand image is why people get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you reflect on the beginning of most branding companies you’ll discover that they are frequently rebranded advertising firms. When someone says they are in advertising lots of people will likely have an idea about what they do. Yet when a person claims “I am in branding”… it simply sounds more attractive, perhaps it’s since most individuals don’t understand what it indicates to be in branding so it comes off as more mysterious and maybe even attractive.

Brand Identity – Is an inclusive term that describes the visual aspects of a product or agency that affect understandings. This mainly consists of the name, the logo design, the product packaging, the colors used however can likewise consist of audio, illumination, texture, signage, really anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps shape the image of a company, a product or an organization. Brand identity designers produce logo designs, sign designs, packaging, and collateral products such as cards, stationery, and sales brochures. Some visual designers also build sites as well as software interfaces. The important duty of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of influencing activities, end results as well as understandings.

select SIGNS & LOGOS

Retro logo layout of a bicycle produced for a Fillmore coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening in an older section of the city and hoped to project a nostalgic vibe without appearing as monotonous or low energy. I achieved both jobs by means of designing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and bacteria developed for Fillmore medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and consequences of diseases, especially the field of medicine which deals with the clinical assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and more unforgettable.

logo style with a leaping environment-friendly frog made for a family members fun facility in Fillmore.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, as well as a tree - designed for Fillmore travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture places or things but instead project emotional journeys through the pictures they capture. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Fillmore logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Fillmore logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, while he loved the concept, really did not care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with people that they don’t actually know so as to get neutral assessments on the merit of a design. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to design their business logo realize how crucial a logo is for their business so they are way more invested in the result. Every logo project possesses it’s allotment of difficulties, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Fillmore publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it is the most critical part of a printed book considering that it is often the very first thing a person views in the bookstore. With respect to a publishing company, it’s the opportunity that they will ever get to spotlight their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances 1 of the traits people tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was undoubtedly a victory.

 Fillmore logo layout used for advertising as well as a label style for Vintage Case includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be much older cases. For this custom logo concept I strove to come up with a logo that possessed a fluid old style feel to it and could be utilized for everything from a web page to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Fillmore, layout include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design jobs due to the fact that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how people should think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the opportunity to be understood.

Logo layout developed for a Fillmore hair design studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected a feeling of relaxation and connection for their new hair studio. I created a design that didn’t go the obvious path of making simply a stylized orchid but instead designed a logo design that implied an orchid in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but alternately put the attention on the emotion that they wanted to transmit to their clients.

Arabian steed logo style created for an equine ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo concept styled to exemplify the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and high tail posture, the Arabian is one of the very most easily recognizable horse lineages in the whole world.

Las Cafe, A Fillmore Coffee shop logo design a small restaurant, style includes a changed script typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout consists of a changed manuscript typeface which floats over a group of elaborate lines and also dots.

Logo style for a software designer the style attributes and also iconic Fillmore element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the substance supporting a business logo is just as important as how it brands the organization it stands for.

Evolve logo layout created for a Fillmoreinterior designer, style function a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fillmore interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site evaluations, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Fillmore, the characters for letter V and also A in center of the word progressed have actually been modified to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fillmore logo design assignment was undertaken for a management coach that enables business professionals to develop into more efficient at handling people, expectations, and profitability.

A Fillmore business logo layout including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a location to sell their secondhand items to other sports enthusiasts.

I tailored their Fillmore business logo design along with a graphic that grabs the attention of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Fillmore company logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually produced for an Fillmore area farm it was in reality created for a products broker, and this logo design was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a graphic that projected esteem, effectiveness, and prosperity.

 Fillmore Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for externally dealing with arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Luckily, in this case, I struck a bullseye with the 1st go.

Logo design made for using a sign for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a renowned Fillmore sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to produce a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Electrical sign design for Fillmore restaurnat designed by Fillmore Sign Company
Fillmore logo design and brand identity design for Fillmore commercial businesses
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,

Logo designed by ImageCo, Fillmore, California, CA,

Logo designed by ImageCo, Fillmore, California, CA,

Logo designed by ImageCo, Fillmore, California, CA,

Logo designed by ImageCo, Fillmore, California, CA,

Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,
Logo designed by ImageCo, Fillmore, California, CA,