Florence-Graham, California Logo Design

Nearly every new Florence-Graham organization realizes that they are in need of a logo, but few new business owners thoroughly realize the pivotal role their logo design will play in their success, or exactly why one business logo works better than another. A logo has an instant and long-term impact on the financial success of a company, choose the correct one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the longevity of an organization.

The logos featured in the ImageCo portfolio help Florence-Graham, California businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be grasped in just a glance.
  2. Scalability: from labels to billboards a scalable business logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo should be enduring and will feel as relevant today, tomorrow, and thirty years from today.
Retro logo design of a bike produced for a Florence-Graham, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an old section of the community and wanted to visualize a nostalgic tone without coming across as uninteresting or low energy. I achieved both of these jobs by creating a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo design with a microscope slide as well as bacteria developed for Florence-Graham, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and consequences of diseases, mainly the field of medicine which works with the laboratory assessment of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more focus grabbing and a lot more unforgettable.

logo style with a jumping green frog designed for a family fun facility in Florence-Graham, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a hill, a path, a stream, and a tree - designed for Florence-Graham, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers tend not to shoot locations or things but rather reveal emotional experiences by means of the images they record. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something much the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Florence-Graham logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Florence-Graham logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and family as well as with people that they don’t actually know so as to get honest viewpoints on the benefit of a design concept. Fortunately, he talked about it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire an expert to create their business logo realize how essential a logo design is for their business so they are way more invested in the end result. Every logo design job possesses it’s share of obstacles, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Florence-Graham, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most essential part of a published book due to the fact that it is ordinarily the primary thing a person views in the book store. With respect to a publisher, it’s the optimal opportunity that they will ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences one of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was surely a winner.

 Florence-Graham logo layout made use of for advertising and marketing and also a label design for Vintage Instance includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be much older cases. For this logo design I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Florence-Graham, California, layout include an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo design jobs due to the fact that it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design includes 4 personalities startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo design developed for a hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried a feeling of peace and class for their new hair salon. I created a design that didn’t go the obvious direction of making simply a stylized orchid but instead designed a logo which suggested a flower in the pattern of a swirl blended into the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a company logo is generally the wrong course and in this case, the design ended up not being about the flower but alternately laid the importance on the perception that they wanted to transmit to their customers.

Arabian steed logo style produced for an equine ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logo design fashioned to symbolize the unique physical traits of the Arabian type of equines. By having a distinctive head shape and very high tail posture, the Arabian is one of the very most easily recognizable equine types in the world.

Las Coffee shop logo style a little restaurant, design contains a changed manuscript font which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style includes a customized script font which floats over a team of ornate lines and also dots.

Logo style for a software program developer the layout attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the symbolism supporting a logo design is just as important as how it serves the business it stands for.

Progress logo layout created for a Florence-Graham, California indoor designer, layout attribute a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Florence-Graham, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Florence-Graham, California logo design job was performed for a management guide that assists business professionals to develop into more efficient at overseeing people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly realized the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a place to sell their previously owned items to other sports enthusiasts. I created their Florence-Graham business logo dsign utilizing a graphic which grabs the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Florence-Graham, California regional farm it was really designed for a products broker, and this trademark was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a graphic that projected assurance, financial success, and wealth.

 Florence-Graham Logo design for a not-for-profit, Turning Factor Solutions - the logo layout function for externally dealing with arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Luckily, in this case, I nailed a bullseye with the first shot.

Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to produce a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.