Florence-Graham Logo Design

Each and every new Florence-Graham business understands that they require a logo, yet few new business owners entirely understand the pivotal role their logo design can take in their financial success, or why one logo performs far better than another. A business logo has an instant and lasting effect on the financial success of a company, choose the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Florence-Graham companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be lasting and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike developed for a Florence-Graham coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening in an old section of the community and wanted to cast a vintage vibe without appearing as monotonous or low energy. I fulfilled each of the tasks by designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide and bacteria developed for Florence-Graham medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and effects of diseases, mainly the field of medicine that deals with the clinical assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and more unforgettable.

logo design with a jumping eco-friendly frog developed for a family enjoyable center in Florence-Graham.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - developed for Florence-Graham travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional journeys by means of the images they capture. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Florence-Graham logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Florence-Graham logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family members as well as with folks that they don’t even know so as to get objective opinions on the value of a design concept. Fortunately, he shared it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange animal in the design world given that the people that tend to hire a professional to design their logo design recognize how essential a logo design is for their business so they are way more vested in the outcome. Every logo design project possesses it’s portion of obstacles, but the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Florence-Graham publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it is the most necessary part of a printed book since it is ordinarily the very first thing a person views in the book store. Regarding a publishing company, it’s the best opportunity they will likely ever have to publicize their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences 1 of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was certainly a winner.

 Florence-Graham logo style utilized for marketing as well as a label layout for Vintage Case features an old font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be vintage cases. For this logo design I tried to come up with a logo that provided a fluid old style feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Florence-Graham, style include an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects considering that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the same way dentists do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo includes 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself will never have the opportunity to be understood.

Logo style created for a hair style workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which carried a feeling of calmness and connection for their new hair salon. I created a design which did not go the obvious path of crafting merely a stylized orchid but alternatively delivered a company logo which suggested an orchid in the formation of a swirl featured into the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo design is oftentimes the wrong path and in this case, the design ended up not being about the flower but instead placed the attention on the feeling that they really wanted to project to their clients.

Arabian steed logo style created for an equine ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo design styled to embody the unique physical traits of the Arabian kind of equines. With a different head form and high tail posture, the Arabian is one of the highly easily recognizable equine lineages in the whole world.

Las Coffee shop logo style a small dining establishment, design contains a customized manuscript typeface which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style contains a customized script font style which floats over a team of ornate lines and dots.

Logo style for a software program developer the style attributes and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the significance behind a logo design is equally as important as how it brands the organization it stands for.

Advance logo style created for a Florence-Graham interior designer, design function a collection of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Florence-Graham interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have actually been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Florence-Graham logo design job was completed for a leadership coach that assists business leaders to become more effective at handling people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell their secondhand items to other sports enthusiasts. I tailored their Florence-Graham logo dsign utilizing an image that garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an Florence-Graham regional farm it was really devised for an investments broker, and this particular logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a brand mark that projected self-assurance, effectiveness, and opulence.
Logo developed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to create a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.