Florin Logo Design

Nearly every new Florin organization realizes that they need a logo, however few entrepreneurs thoroughly comprehend the key role their company logo will perform in their financial success, or the reason that one logo design performs far better than another. A company logo has an instant and sustaining effect on the financial success of a company, select the right one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Florin businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike created for a Florin coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an older section of the community and really wanted to project a nostalgic vibe without appearing as uninteresting or low energy. I fulfilled both of these jobs by means of developing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also germs created for Florin clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and consequences of diseases, mainly the branch of healthcare that deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and much more meaningful.

logo design with a leaping green frog designed for a household enjoyable center in Florin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - developed for Florin traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector because travel photographers tend not to capture locations or things but instead reveal emotional journeys by means of the pictures they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Florin logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Florin logo design with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, even though he loved the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific variety of sea bird.

When I turn a design over to a client I urge them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get unprejudiced assessments on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo recognize how vital a logo is for their company so they are way more vested in the result. Every logo project has it’s allotment of obstacles, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Florin publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most necessary part of a published book because it is in most cases the initial thing a person views in the book shop. Concerning a publisher, it’s the most ideal opportunity that they will likely ever have to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances one of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was undoubtedly a winner.

 Florin logo design used for advertising and marketing and also a label layout for Vintage Instance includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be antique cases. For this custom logo design I sought to come up with a logo that had a fluid nostalgic feel to it and could be used for every thing from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Florin, design include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo projects due to the fact that it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the same way dental professionals do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo features 4 personalities surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how individuals ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be understood.

Logo style developed for a hair layout workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related a feeling of tranquility and elegance for their new hair studio. I created a concept that didn’t go the obvious direction of making merely a stylized orchid but rather created a logo which suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is usually the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the importance on the perception that they really wanted to project to their patrons.

Arabian equine logo layout created for a horse ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo design tailored to illustrate the unique physical traits of the Arabian type of equines. With a different head form and higher tail posture, the Arabian is one of the most quite easily recognizable horse breeds in the world.

Las Cafe logo style a little restaurant, design contains a modified script typeface which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, layout contains a modified script typeface which hovers above a group of elaborate lines and also dots.

Logo layout for a software designer the design functions and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the substance behind a logo design is just as important as how it serves the organization it represents.

Evolve logo layout created for a Florin indoor designer, style feature a collection of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Florin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, location assessments, programming, research study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of words progressed have been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Florin logo design job was undertaken for a management specialist that aids business leaders to become more successful at supervising people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to sell off their pre-owned items to other sports enthusiasts. I created their Florin business logo dsign using an image which garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually designed for an Florin regional farm it was actually developed for a products broker, and this particular creative logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a graphic that projected trust, success, and affluence.
Logo designed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to produce a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.