Acute Care 360 ImageCo, Florin, California, CA,

ImageCo, Florin, California, CA,

Evolv Design logo designed by ImageCo, Florin, California, CA,

Red Panda Publishers logo designed by ImageCo, Florin, California, CA,

Florin, California, CA,

ImageCo, Florin, California, CA,
ImageCo, Florin, California, CA,

Mid Valley Pathology logo designed by ImageCo, Florin, California, CA,

FSA OK logo designed by ImageCo, Florin, California, CA,

Emerald Heights logo designed by ImageCo, Florin, California, CA,

Club Sapphire logo designed by ImageCo, Florin, California, CA,

Downtown Dogs logo designed by ImageCo, Florin, California, CA,

School board logo designed by ImageCo, Florin, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Florin, California, CA,

Stoney Forensic logo designed by ImageCo, Florin, California, CA,

Smart kernels logo designed by ImageCo, Florin, California, CA,

STRATEGIES FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to bear in mind that they can not refund the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a designer can only be evaluated by the quality of their design work, if the work in their portfolio does not feature real world samples odds are they will not be able to deliver a quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s goal is to mirror your personal vision for your business. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how soon they can get paid.

Florin LOGO DESIGN​

For over two decades ImageCo has been helping small business owners grow unforgettable brands. We’ve done brand design work for farmers, colleges, diamond miners, wedding singers, restaurants, retailers, and practically every other kind of business you can envision. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be employed as an electrical sign. Because of our sign first technique our designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first technique insures that our logo designs are equally successful whether they are used in TV commercials or web apps, they are consistently recognizable, understood, and remembered irrespective of scale or function.

American Made ★ Design

Something that truly sets ImageCo apart from other design agencies that you might have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to perform, we do in-house. No matter the type of project we undertake, logo, web site, trade show booth, or retail sign, we do not, and never will farm out our client’s work to organizations located outside the US. Whenever you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and determines the conditions of how we do business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Nearly every new Florin entrepreneur knows they need a logo, however few start-ups fully grasp the pivotal role their organization’s logo will make in their success, or precisely why one logo functions more effectively than another. A business logo has a critical and long term effect on the success of a company, go with the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Florin businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in just a glance.
  2. Scalability: from clothing labels to retail signs a scalable logo design will remain legible and just as emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they represent.
  5. Relevance: a business logo needs to be ageless and should feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark and the act of noting something so that it can be identified, its origin originates from the mark burned onto livestock. Today a brand indicates pretty much anything with an objective, regardless of whether it be earnings or government agencies, a brand is an inherent aspect of specifying the value of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are both from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a specific audience, it’s goal is to create a mental image that the audience will identify with.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody mentions the brand names Porsche or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why people get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the origin of a lot of branding firms you’ll discover that they are frequently re-branded advertising and marketing agencies. When somebody claims they are in advertising lots of people will likely have a preconceived notion about what they do. Yet when a person states “I’m in branding”… it just sounds much more impressive, possibly it’s since most people don’t know what it suggests to be in branding so it comes off as more mysterious and perhaps even attractive.

Brand Identity – Is an inclusive term that describes the visual aspects of a product or business that affect understandings. This mainly consists of the name, the logo, the packaging, the colors used but can additionally include audio, lights, texture, signs, just about anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a kind of visual design which helps form the public image of a business, a product or a business organization. Brand identity designers produce logo designs, sign designs, product packaging, and collateral material such as business cards, stationery, and also sales brochures. Some visual designers also develop web sites as well as user interfaces. The important function of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of affecting activities, end results and also perceptions.

select SIGNS & LOGOS

Retro logo style of a bike created for a Florin coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an older section of the community and really wanted to cast a nostalgic atmosphere without appearing as uninteresting or low energy. I achieved the two tasks by means of developing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as bacteria designed for Florin clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and effects of diseases, mainly the field of medicine that works with the clinical examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and a lot more meaningful.

logo design with a jumping green frog created for a family members fun facility in Florin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - designed for Florin traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences by means of the pictures they capture. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Florin logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Florin logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and family members as well as with folks that they don’t even know so as to get unbiased viewpoints on the merit of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their logo realize how essential a logo is for their business so they are much more invested in the end result. Every logo design project has it’s allotment of challenges, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Florin publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most crucial part of a published book given that it is in most cases the first thing a person views in the book shop. Regarding a publishing company, it’s the best opportunity they will likely ever have to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases one of the aspects consumers tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was certainly a success.

 Florin logo layout used for advertising and also a label style for Vintage Situation features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be much older cases. For this business logo concept I attempted to come up with a logo that possessed a fluid old style feel to it and could be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Florin, design include an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo jobs due to the fact that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design features 4 personalities surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain how individuals ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the opportunity to be understood.

Logo design created for a Florin hair design workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which projected a sense of relaxation and class for their new hair studio. I created a concept that didn’t go the obvious path of crafting merely a stylized orchid but rather created a business logo which suggested an orchid in the formation of a swirl blended into the letter O in the name and by placing attention on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead put the focus on the feeling that they wanted to forecast to their patrons.

Arabian steed logo design developed for an equine ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo design styled to embody the unique physical traits of the Arabian kind of horses. With an unique head form and high tail carriage, the Arabian is one of the most immediately identifiable equine breeds in the world.

Las Cafe, A Florin Coffee shop logo layout a tiny restaurant, design consists of a modified manuscript font style which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design contains a customized manuscript typeface which hovers above a group of ornate lines as well as dots.

Logo design for a software program designer the design functions as well as iconic Florin aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in many cases the meaning behind a logo design is equally as important as how it serves the organization it represents.

Evolve logo style developed for a Florininterior designer, design function a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Florin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Florin, the characters for letter V as well as A in center of the word progressed have actually been modified to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Florin logo design project was done for a management specialist that assists business professionals to become more efficient at overseeing people, expectations, and productivity.

A Florin business logo design featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a location to market their used products to other sports enthusiasts.

I tailored their Florin business logo design utilizing a graphic that seizes the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this Florin company logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really produced for an Florin area farm it was in reality devised for a products broker, and this logo design was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a brand mark that projects assurance, success, and luxury.

 Florin Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout attribute for outwardly encountering arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Fortunately, in this instance, I hit a bullseye with the very first shot.

Logo design made for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a famous Florin sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to produce a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Electrical sign design for Florin restaurnat designed by Florin Sign Shop
Florin logo design and brand identity design for Florin companies
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,

Logo designed by ImageCo, Florin, California, CA,

Logo designed by ImageCo, Florin, California, CA,

Logo designed by ImageCo, Florin, California, CA,

Logo designed by ImageCo, Florin, California, CA,

Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,
Logo designed by ImageCo, Florin, California, CA,