Folsom, California Logo Design

Each and every new Folsom organization knows they need a logo, yet few new business owners fully recognize the key role their business logo will make in their financial success, or the reason that one logo design performs better than another. A company logo has an immediate and long term impact on the growth of a company, select the right one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the life span of a business.

The logos presented in the ImageCo portfolio help Folsom, California companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be understood in just a look.
  2. Scalability: from labels to billboards a scalable logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be enduring and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bicycle created for a Folsom, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an old part of town and wished to cast a vintage vibe without coming across as boring or low energy. I achieved the two jobs by designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide as well as bacteria created for Folsom, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and outcomes of diseases, mainly the field of medicine that deals with the clinical examination of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Usually I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and more meaningful.

logo design with a jumping environment-friendly frog created for a household fun center in Folsom, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, as well as a tree - developed for Folsom, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional experiences through the pictures they capture. The idea behind this logo design was to use negative space to project more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I tried to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Folsom logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Folsom logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a design over to a client I urge all of them to discuss it with colleagues and family as well as with folks that they don’t even know so as to get impartial opinions on the merit of a design. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to design their logo design realize how important a logo is for their company so they are much more invested in the outcome. Every logo design project has it’s allotment of difficulties, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Folsom, California book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most essential part of a printed book given that it is in most cases the initial thing a person sees in the bookstore. Regarding a publisher, it’s the absolute best opportunity they will ever get to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences 1 of the items consumers tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of airline flight and it was certainly a victory.

 Folsom logo style utilized for advertising and also a label design for Vintage Case features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be much older cases. For this business logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could be utilized for everything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design created for an orthodontist in Folsom, California, style include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo design jobs because it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the very same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo features 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair style studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected a sense of relaxation and connection for their new hair studio. I came up with a design that didn’t go the obvious course of designing just a stylized orchid but alternatively delivered a logo that implied an orchid in the formation of a swirl blended into the letter O in the title and by putting attention on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo design is frequently the incorrect route and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they really wanted to forecast to their patrons.

Arabian steed logo layout created for an equine ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo concept fashioned to display the unique physical traits of the Arabian kind of equines. With an identifiable head shape and high tail posture, the Arabian is one of the very most immediately identifiable horse types in the world.

Las Cafe logo layout a small dining establishment, design includes a modified manuscript font style which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design contains a modified manuscript font style which floats over a group of luxuriant lines and dots.

Logo style for a software application programmer the layout features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the significance behind a company logo is just as important as how it brands the enterprise it represents.

Develop logo style produced for a Folsom, California interior developer, layout feature a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Folsom, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site assessments, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have actually been changed to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Folsom, California logo design assignment was completed for a leadership specialist that assists business leaders to develop into more successful at handling people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to market their previously owned items to other sports enthusiasts. I created their Folsom logo dsign utilizing an illustration which garners the attention of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually designed for an Folsom, California regional farm it was actually designed for a products broker, and this particular logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projects esteem, success, and luxury.

 Folsom Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for outwardly encountering arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the very first shot.

Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to develop a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.