Folsom, California Logo Design

Every new Folsom organization knows they need a logo, yet few entrepreneurs thoroughly grasp the essential role their organization’s logo will play in their success, or the reason that one business logo functions more effectively than another. A company logo has an immediate and long term impact on the viability of a business, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Folsom, California companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be timeless and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo layout of a bike developed for a Folsom, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening in an older part the city and really wanted to project a retro vibe without appearing as stodgy or low energy. I achieved both tasks by designing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide as well as germs made for Folsom, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and consequences of diseases, especially the branch of healthcare which deals with the clinical examination of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and more meaningful.

logo style with a jumping eco-friendly frog made for a family members enjoyable facility in Folsom, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Folsom, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector because travel photographers don’t shoot places or things but rather convey emotional journeys through the photos they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of almost all good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Folsom logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Folsom logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and family members as well as with people that they don’t actually know so as to get unprejudiced assessments on the benefit of a design. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo recognize how important a logo design is for their organization so they are much more invested in the end result. Every logo job has it’s share of obstacles, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Folsom, California book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it is the most crucial part of a printed book given that it is often the primary thing a person sees in the book store. Concerning a publisher, it’s the opportunity that they will likely ever have to spotlight their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences one of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was surely a success.

 Folsom logo design made use of for advertising and marketing as well as a label layout for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be antique cases. For this logo concept I strove to come up with a logo that had a fluid vintage feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Folsom, California, layout include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs due to the fact that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the very same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design includes 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo design produced for a hair style workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which carried a spirit of contentment and elegance for their new hair salon. I created a concept that did not go the obvious route of crafting just a stylized orchid but alternatively delivered a logo design which suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is usually the wrong route and in this case, the design ended up not being about the flower but alternately put the attention on the perception that they wanted to forecast to their customers.

Arabian equine logo design developed for an equine ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct brand concept styled to epitomize the unique physical traits of the Arabian pedigree of equines. With an unique head form and higher tail posture, the Arabian is one of the most immediately recognizable equine lineages in the whole world.

Las Cafe logo style a tiny restaurant, layout contains a modified script font style which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style contains a customized script font style which floats over a group of luxuriant lines and also dots.

Logo style for a software application developer the layout features and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in quite a few cases the substance behind a logo design is just as important as how it serves the company it represents.

Develop logo style produced for a Folsom, California interior developer, design function a series of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Folsom, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words advanced have been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Folsom, California logo design project was undertaken for a leadership coach that enables business leaders to become more effective at managing people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a place to market their previously owned goods to other sports enthusiasts. I tailored their Folsom logo design dsign along with an image which garners the interest of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually composed for an Folsom, California area farm it was really designed for an investments broker, and this creative logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design a brand mark that projected esteem, effectiveness, and luxury.

 Folsom Logo design for a nonprofit, Transforming Point Solutions - the logo layout feature for ostensibly dealing with arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this instance, I hit a bullseye with the first go.

Logo design created for using an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to create a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.