Folsom Logo Design

Every new Folsom organization knows they require a logo, but few new business owners thoroughly grasp the vital role their organization logo can make in their financial success, or the reason that one logo functions better than another. A business logo has an instant and sustaining effect on the growth of a business, go with the right one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the life of a business. The logos included in the ImageCo portfolio help Folsom businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be ageless and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle developed for a Folsom coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an older section of the town and hoped to visualize a vintage tone without coming across as uninteresting or low energy. I fulfilled both of these jobs by means of designing a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and germs made for Folsom clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and outcomes of diseases, mainly the field of healthcare which works with the clinical assessment of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a design and to a point, this specific design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and more meaningful.

logo layout with a leaping eco-friendly frog designed for a household fun facility in Folsom.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - created for Folsom travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead reveal emotional experiences by means of the pictures they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I attempted to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Folsom logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Folsom logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, while he loved the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family as well as with individuals that they don’t even know so as to get neutral point of views on the benefit of a concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that tend to hire a professional to design their business logo understand how vital a logo design is for their company so they are much more vested in the end result. Every logo project has it’s allotment of challenges, however the largest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Folsom publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it is the most necessary part of a published book given that it is in most cases the very first thing a person views in the book store. Regarding a publishing company, it’s the best opportunity that they will ever have to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many occurrences 1 of the items people tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was undoubtedly a winner.

 Folsom logo layout made use of for advertising as well as a label style for Vintage Situation includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be much older cases. For this logo concept I tried to come up with a logo that had a fluid retro feel to it and could easily be used for anything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Folsom, style include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo projects because it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the same way dentists do every one of their logo designs would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design features 4 characters startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe how individuals ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the chance to be comprehended.

Logo layout produced for a hair layout studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected a feeling of relaxation and connection for their new hair salon. I created a design that didn’t go the obvious direction of making simply a stylized orchid but instead created a logo design that suggested a flower in the formation of a swirl featured into the letter O in the title and by placing emphasis on the logo design along with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo is generally the wrong path and in this case, the design ended up not being about the flower but instead placed the importance on the perception that they wanted to forecast to their patrons.

Arabian equine logo layout created for a steed ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo design fashioned to embody the unique physical traits of the Arabian pedigree of equines. With a distinctive head form and higher tail posture, the Arabian is one of the very most easily identifiable horse lineages in the entire world.

Las Cafe logo style a little restaurant, style consists of a customized script font which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, design includes a changed manuscript font style which floats over a group of elaborate lines as well as dots.

Logo design for a software program programmer the layout attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the symbolism behind a company logo is equally as important as how it serves the business it represents.

Progress logo style created for a Folsom indoor designer, style function a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Folsom interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been modified to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Folsom logo design job was performed for a leadership guide that enables business professionals to develop into more effective at handling people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their used products to other sports enthusiasts. I tailored their Folsom business logo dsign using an illustration that pulls in the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an Folsom regional farm it was in reality designed for a products broker, and this creative logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design an identity that projected trust, financial success, and luxury.
Logo design designed for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font style that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to produce a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.