Acute Care 360 ImageCo, Folsom, California, CA,

ImageCo, Folsom, California, CA,

Evolv Design logo designed by ImageCo, Folsom, California, CA,

Red Panda Publishers logo designed by ImageCo, Folsom, California, CA,

Folsom, California, CA,

ImageCo, Folsom, California, CA,

ImageCo, Folsom, California, CA,
Mid Valley Pathology logo designed by ImageCo, Folsom, California, CA,

FSA OK logo designed by ImageCo, Folsom, California, CA,

Emerald Heights logo designed by ImageCo, Folsom, California, CA,

Club Sapphire logo designed by ImageCo, Folsom, California, CA,

Downtown Dogs logo designed by ImageCo, Folsom, California, CA,

WSBA logo designed by ImageCo, Folsom, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Folsom, California, CA,

Stoney Forensic logo designed by ImageCo, Folsom, California, CA,

Smart kernels logo designed by ImageCo, Folsom, California, CA,

Memorable Logos That Tell Stories and Connect Emotionally

Creating a brand identity or a logo design that is both unforgettable and expresses the story about who you are or what you do is a significant job. The difficulty is to generate a logo design which is simplistic enough to be understood at a glimpse and imparts enough information that it can communicate who you are. But no logo design can truly tell your story or explain your organization, and going down that path often makes for a brand identity design that does neither. But, in skilled hands, it is quite possible to strike a balance between the two and design a logo that both informs and emotes and hitting that sweet spot is what your business should hope for from their logo designer.

ImageCo is one person, Tim Garner, I am a free lance branding professional. For over two decades I have been creating memorable logos and brand identity designs which tell stories and resonate with customers. However don’t take my word for it, just check out my work and discover for yourself. I do not assert to be the greatest logo designer in the world, but, I do know what I am actually doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such emphasis by people working in the branding industry, that a person might question why so many people in branding firms despise logos as much as they appear to. It is quite true that your logo is not your business’s brand, however what does that mean for a business that has no logo? One thing is quite certain, it all but guarantees that a brand with no logo will be faceless and forgettable.

Without a logo, a company’s brand is really nothing more than a fading memory because consumers would have nothing to anchor their experiences too.

Some compare a business’s logo to a smile or a handshake which is somewhat accurate, however it’s also far more than that. A logo is a brand’s anchor and it also acts as the cornerstone of a business’s brand image. A logo functions as an anchor due to the fact that the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone laid when constructing the foundation of the structure above it, and once laid it will be the guiding reference point for every stone that comes after it. A logo works in the same way, it is a foundational building block that supports the business it represents, and it continuously serves as a reference point that guides a brand as it develops.

ImageCo is a visual branding business and our mission is to help our customers lay that cornerstone as well as drop that anchor. We help organizations look well established, more refined, and more knowledgeable. This helps ensure that our clients will always be considered, and are not only entitled to a seat at the table, but look like they should be seated at the head of that table.

Folsom LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners cultivate unforgettable brand identities. We’ve done logo design work for mechanics, colleges, heart surgeons, wedding singers, coffee roasters, retailers, and practically every other kind of business concern you can envision. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be employed as an electric sign. As a result of our sign first strategy our identity designs can, and have been employed in everything from garment labels to electrical signs. Our sign first approach guarantees that our logos are equally successful whether they are used in TV commercials or website headers, they are consistently recognizable, understood, and remembered regardless of scale or purpose.

American Made ★ Design

The thing which really sets ImageCo apart from many of the design companies that you might possibly have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to perform, we perform ourselves. Regardless of the kind of design project we accept, business logo, website, trade show exhibit, or retail sign, we do not, and never will farm-out our customer’s projects to 3rd parties based outside the United States. Whenever you phone us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a broker that increases the cost of your project and determines the conditions of how my customers and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Virtually every new Folsom entrepreneur understands that they need a logo, yet few start ups fully understand the key role their business logo can make in their financial success, or why one logo design performs better than another. A company logo has a critical and lasting effect on the growth of a business, pick the correct one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Folsom companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs do not need scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable business logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they represent.
  5. Relevance: a business logo needs to be ageless and will feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It’s both a verb and a noun, it is an identifying mark and also the act of noting something to make sure that it could be identified, its origin comes from the mark burned onto livestock. Today a brand symbolizes pretty much anything with an intention, regardless if it be earnings or politics, a brand is an innate aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are each from the same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s goal is to develop an image that the audience will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When a person says the brand names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people purchase those products. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the origin of a lot of branding agencies you’ll discover that they are frequently re-branded advertising companies. When someone claims they are in advertising lots of people will likely have an idea about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps form the image of a business, a product or a business organization. Brand identity designers produce logo designs, sign designs, product packaging, and collateral products such as business cards, stationery, and also sales brochures. Some visual designers also build web sites and also software interfaces. The essential role of a brand identity designer is to establish the visual cues and also an emotional tone with the goal of influencing activities, end results and also perceptions.

select logos & signs

Retro logo layout of a bike developed for a Folsom coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an older part of the town and really wanted to cast a nostalgic feel without coming across as uninteresting or low energy. I accomplished the two jobs via creating a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscope slide and germs made for Folsom medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and consequences of diseases, mainly the branch of medicine that deals with the clinical examination of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and more memorable.

logo style with a jumping eco-friendly frog created for a family members fun facility in Folsom.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and a tree - made for Folsom travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot places or things but instead convey emotional journeys by means of the photos they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something much the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Folsom logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Folsom logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family members as well as with individuals that they don’t even know so as to get neutral opinions on the benefit of a design. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo recognize how important a logo design is for their company so they are way more vested in the outcome. Every logo job has it’s portion of challenges, however the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Folsom publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most important part of a published book because it is often the very first thing a person sees in the book store. For a publishing company, it’s the most ideal opportunity that they will likely ever have to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances 1 of the traits individuals often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of flight and it was undoubtedly a winner.

 Folsom logo style made use of for advertising and marketing and a tag design for Vintage Situation includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be antique cases. For this business logo concept I tried to come up with a logo that offered a fluid retro feel to it and could be used for every thing from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Folsom, style include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs because it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design includes 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how individuals ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the likelihood to be understood.

Logo layout created for a Folsom hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related a sense of calmness and elegance for their new hair studio. I created a concept which did not go the obvious direction of crafting simply a stylized orchid but rather designed a business logo which suggested a flower in the formation of a swirl incorporated into the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo design is in most cases the incorrect route and in this case, the design ended up not being about the flower but instead laid the focus on the emotion that they wanted to forecast to their clients.

Arabian steed logo style developed for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct business logo design styled to display the unique physical traits of the Arabian type of horses. With a distinctive head shape and higher tail posture, the Arabian is one of the highly immediately recognizable equine types in the whole world.

Las Cafe, A Folsom restaurant logo design a small dining establishment, layout consists of a customized manuscript font style which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style consists of a modified manuscript font which hovers over a group of elaborate lines and dots.

Logo layout for a software application programmer the style functions and also renowned Folsom aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the substance supporting a company logo is equally as important as how it brands the company it represents.

Develop logo design produced for a Folsomindoor developer, style feature a series of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Folsom interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location examinations, programming, study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in Folsom, the personalities for letter V as well as A in middle of the word advanced have been changed to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Folsom logo design assignment was performed for a leadership expert that aids business leaders to develop into more successful at managing people, expectations, and profitability.

A Folsom business logo layout including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their pre-owned goods to other sports enthusiasts.

I created their Folsom business logo design using an illustration that grabs the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this Folsom company logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really designed for an Folsom regional farm it was actually designed for a commodities broker, and this particular logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a brand mark that projected confidence, success, and luxury.

 Folsom Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for outwardly dealing with arrow and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this particular instance, I nailed a bullseye with the very first try.

Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a famous Folsom sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to create a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.