Fontana Logo Design

Virtually every new Fontana business realizes that they need a logo, but few entrepreneurs entirely recognize the vital role their logo will perform in their financial success, or why one logo design functions far better than another. A business logo has an immediate and sustaining impact on the success of a business, choose the right one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Fontana companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo design needs to be ageless and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle developed for a Fontana coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an older part of the area and hoped to cast a vintage vibe without appearing as uninteresting or low energy. I fulfilled both of these jobs by developing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscope slide as well as germs developed for Fontana clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and outcomes of diseases, mainly the field of medicine which deals with the clinical evaluation of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and even more memorable.

logo design with a leaping eco-friendly frog designed for a household enjoyable center in Fontana.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, and a tree - made for Fontana travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but instead project emotional journeys through the photos they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Fontana logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Fontana logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get unprejudiced assessments on the benefit of a design concept. Fortunately, he shared it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire an expert to design their business logo comprehend how important a logo is for their organization so they are much more vested in the final result. Every logo design job has it’s share of hurdles, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Fontana publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most important part of a printed book because it is often the initial thing a person sees in the book shop. With respect to a publishing company, it’s the opportunity that they will ever have to publicize their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences 1 of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was definitely a winner.

 Fontana logo style utilized for advertising as well as a tag design for Vintage Case features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be vintage cases. For this brand design I sought to come up with a logo that provided a fluid retro feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Fontana, layout include an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo projects due to the fact that it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the exact same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be understood.

Logo design developed for a hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated a feeling of serenity and class for their new hair salon. I came up with a concept that did not go the obvious direction of crafting simply a stylized orchid but instead designed a logo design that suggested a flower in the pattern of a swirl blended into the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a business logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the feeling that they wanted to project to their customers.

Arabian equine logo style created for a horse ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo concept styled to exemplify the unique physical traits of the Arabian kind of horses. With a distinctive head shape and very high tail posture, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Coffee shop logo design a tiny restaurant, layout contains a modified manuscript font which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design consists of a changed script font style which floats over a group of ornate lines and also dots.

Logo design for a software application designer the style attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the meaning supporting a logo design is just as important as how it brands the business it stands for.

Evolve logo design produced for a Fontana indoor designer, design attribute a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fontana interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have actually been modified to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fontana logo design assignment was performed for a leadership expert that enables business leaders to develop into more successful at overseeing people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their secondhand items to other sports enthusiasts. I designed their Fontana business logo dsign along with an image that garners the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really designed for an Fontana area farm it was in reality created for a products broker, and this particular company was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a brand mark that projects confidence, financial success, and luxury.
Logo made for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to develop a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.