Foothill Farms, California Logo Design

Each and every new Foothill Farms company understands that they are in need of a logo, however few new business owners are thoroughly aware of the essential role their company logo will play in their success, or why one logo design performs better than another. A company logo has an instant and long-term impact on the success of a business, select the right one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Foothill Farms, California businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not require contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Foothill Farms, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an old section of town and wished to project an old-fashioned tone without coming across as uninteresting or low energy. I accomplished the two jobs by means of designing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide and bacteria developed for Foothill Farms, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and effects of diseases, mainly the branch of medicine that works with the clinical assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and even more meaningful.

logo style with a jumping green frog made for a family members fun facility in Foothill Farms, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and a tree - developed for Foothill Farms, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but rather convey emotional experiences by means of the images they record. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I tried to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Foothill Farms logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Foothill Farms logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and family as well as with people that they don’t even know so as to get objective judgements on the value of a design concept. Fortunately, he talked about it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo comprehend how crucial a logo design is for their company so they are much more vested in the end result. Every logo project has it’s allotment of difficulties, however the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Foothill Farms, California book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most critical part of a published book since it is often the first thing a person views in the book shop. Concerning a publisher, it’s the best opportunity they will ever have to publicize their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences 1 of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to confering a sense of airline flight and it was definitely a victory.

 Foothill Farms logo style used for advertising and marketing as well as a label style for Vintage Case features an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be much older cases. For this brand concept I tried to come up with a logo that provided a fluid retro feel to it and could be used for everything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Foothill Farms, California, design consist of an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design jobs because it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo includes 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe precisely how individuals should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself will never have the opportunity to be understood.

Logo layout produced for a hair layout workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that communicated a spirit of relaxation and class for their new hair salon. I came up with a concept that did not go the obvious direction of making just a stylized orchid but instead created a logo design that suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is usually the wrong route and in this case, the design ended up not being about the flower but instead laid the focus on the feeling that they really wanted to project to their patrons.

Arabian equine logo style created for an equine ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct brand design fashioned to symbolize the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and very high tail carriage, the Arabian is one of the very most quite easily identifiable horse types in the world.

Las Cafe logo layout a tiny restaurant, design contains a modified script font style which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout contains a modified script font style which floats over a group of elaborate lines and dots.

Logo design for a software program developer the layout attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in quite a few cases the meaning supporting a business logo is equally as important as how it brands the enterprise it represents.

Evolve logo layout created for a Foothill Farms, California indoor designer, layout function a collection of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Foothill Farms, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, site evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Foothill Farms, California logo design assignment was performed for a management coach that assists business professionals to develop into more effective at overseeing people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to market their previously owned equipment to other sports enthusiasts. I tailored their Foothill Farms logo dsign utilizing an image which garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually developed for an Foothill Farms, California area farm it was in reality designed for a commodities broker, and this company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a image that projected confidence, success, and luxury.

 Foothill Farms Logo design for a nonprofit, Transforming Point Solutions - the logo style function for ostensibly dealing with arrowhead and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Thankfully, in this particular case, I hit a bullseye with the first go.

Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to design a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.