Acute Care 360 ImageCo, Foster City, California, CA,

ImageCo, Foster City, California, CA,

Evolv Design logo designed by ImageCo, Foster City, California, CA,

Red Panda Publishers logo designed by ImageCo, Foster City, California, CA,

Foster City, California, CA,

ImageCo, Foster City, California, CA,
ImageCo, Foster City, California, CA,

Mid Valley Pathology logo designed by ImageCo, Foster City, California, CA,

FSA OK logo designed by ImageCo, Foster City, California, CA,

Emerald Heights logo designed by ImageCo, Foster City, California, CA,

Club Sapphire logo designed by ImageCo, Foster City, California, CA,

Downtown Dogs logo designed by ImageCo, Foster City, California, CA,

School board logo designed by ImageCo, Foster City, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Foster City, California, CA,

Stoney Forensic logo designed by ImageCo, Foster City, California, CA,

Smart kernels logo designed by ImageCo, Foster City, California, CA,

POINTERS ON DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to bear in mind that they can’t refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design firm can only be determined by the quality of their design work, if the work in their portfolio does not contain actual examples chances are they won’t be able to produce a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to mirror your unique vision for your company. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how fast they will get paid.

Foster City LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs develop memorable brand identities. We’ve done brand design work for builders, colleges, diamond miners, party planners, coffee roasters, retailers, and just about every other kind of business you can think of. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be employed as an electric sign. As a result of our sign first technique our designs can, and have been used in everything from clothing labels to billboards. Our sign first approach insures that our logo designs are equally successful whether they are used in TV commercials or website apps, they are consistently identifiable, understood, and always remembered no matter of scale or purpose.

American Made ★ Design

Something which truly sets ImageCo apart from other design agencies that you may have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we do ourselves. No matter the type of design project we accept, brand identity design, business website, trade show banners, or electric sign, we do not, and never will contract out our client’s projects to contractors located outside the USA. Whenever you call us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your design project and determines the terms of how you and I do business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Every new Foster City organization knows they require a logo, but few new business owners entirely understand the key role their company logo can play in their success, or the reason that one business logo works far better than another. A logo design has an immediate and sustaining impact on the success of a company, go with the right one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Foster City companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t need consideration, they can be understood in merely a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable logo will stay legible and equally emotive at any size.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they represent.
  5. Relevance: a logo should be timeless and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark as well as the process of marking something to make sure that it can be recognized, its origin comes from the mark burned onto animals. Nowadays a brand represents virtually anything with an objective, whether it be profit or politics, a brand is an intrinsic aspect of specifying the value of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are all from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition targeted at a specific audience, it’s goal is to produce a mental image that the audience will likely connect to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When a person mentions the brand names Porsche or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes individuals want those brands. Brand image is why people buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you look back at the beginning of a lot of branding agencies you’ll find that they are quite often re-branded marketing companies. When a person says they are in marketing most people will likely have an idea about the type of work they do anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps shape the image of a business, a product or an organization. Brand identity designers create logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, and also sales brochures. Some identity designers also develop sites and user interfaces. The necessary duty of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of influencing actions, results and also perceptions.

select SIGNS & LOGOS

Retro logo layout of a bicycle produced for a Foster City coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening up in an old section of town and hoped to visualize a vintage feel without coming across as stodgy or low energy. I accomplished the two tasks via creating a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as germs made for Foster City clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and outcomes of diseases, mainly the field of medicine that works with the clinical examination of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and more meaningful.

logo design with a leaping green frog designed for a family members fun facility in Foster City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - made for Foster City travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but rather communicate emotional journeys through the photos they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Foster City logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Foster City logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get neutral assessments on the worthiness of a concept. Fortunately, he shared it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo realize how vital a logo is for their company so they are much more invested in the end result. Every logo job possesses it’s portion of obstacles, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Foster City book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most important part of a printed book due to the fact that it is usually the very first thing a person sees in the book shop. For a publisher, it’s the absolute best opportunity that they will ever get to advertise their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many cases one of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was undoubtedly a winner.

 Foster City logo design used for advertising and a tag style for Vintage Instance includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be antique cases. For this brand design I attempted to come up with a logo that had a fluid retro feel to it and could be utilized for anything from a web page to a label on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Foster City, layout include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design projects considering that it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design includes 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself will never have the likelihood to be understood.

Logo layout created for a Foster City hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that carried an atmosphere of tranquility and elegance for their new hair studio. I created a design which did not go the obvious course of crafting simply a stylized orchid but rather created a logo design that suggested an orchid in the pattern of a swirl blended into the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo design is in most cases the incorrect path and in this case, the design ended up not being about the flower but instead placed the attention on the feeling that they really wanted to project to their customers.

Arabian horse logo design developed for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo concept fashioned to symbolize the unique physical traits of the Arabian pedigree of horses. By having a different head form and very high tail posture, the Arabian is one of the highly easily identifiable horse breeds in the world.

Las Cafe, A Foster City restaurant logo design a little dining establishment, design contains a modified manuscript typeface which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout contains a modified script font style which floats above a group of elaborate lines and dots.

Logo design for a software program designer the design functions as well as renowned Foster City aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in quite a few cases the substance behind a logo design is just as important as how it brands the enterprise it stands for.

Progress logo layout created for a Foster Cityinterior developer, layout function a collection of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Foster City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, location assessments, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Foster City, the characters for letter V and also A in middle of the word advanced have actually been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Foster City logo design assignment was performed for a leadership expert that assists business professionals to become more efficient at supervising people, expectations, and productivity.

A Foster City business logo layout including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell their pre-owned products to other sports enthusiasts.

I tailored their Foster City business logo design with an illustration which garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Foster City company logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually composed for an Foster City regional farm it was really created for an investments broker, and this brand was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a brand mark that projected assurance, effectiveness, and wealth.

 Foster City Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for ostensibly facing arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the first shot.

Logo designed for using an indication for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a renowned Foster City sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Electrical sign design for Foster City restaurnat designed by Foster City Sign Business
Foster City logo design and brand identity design for Foster City retailers
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,

Logo designed by ImageCo, Foster City, California, CA,

Logo designed by ImageCo, Foster City, California, CA,

Logo designed by ImageCo, Foster City, California, CA,

Logo designed by ImageCo, Foster City, California, CA,

Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,
Logo designed by ImageCo, Foster City, California, CA,