Fountain Valley, California Logo Design

Every new Fountain Valley venture realizes that they require a logo, however few entrepreneurs are thoroughly aware of the crucial role their organization logo will make in their financial success, or why one logo functions better than another. A logo has an instant and long-term effect on the prosperity of a company, choose the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the life of a company.

The logos included in the ImageCo portfolio help Fountain Valley, California businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo needs to be enduring and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Fountain Valley, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening in an older part of the area and wished to visualize a vintage feel without coming across as uninteresting or low energy. I fulfilled the two tasks by means of creating a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also germs designed for Fountain Valley, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and consequences of diseases, mainly the branch of healthcare which works with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and much more memorable.

logo design with a jumping eco-friendly frog created for a family fun facility in Fountain Valley, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - designed for Fountain Valley, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers tend not to capture locations or things but rather reveal emotional journeys by means of the images they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is representative of most good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I attempted to do something similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Fountain Valley logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Fountain Valley logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family members as well as with folks that they don’t even know so as to get honest viewpoints on the benefit of a design concept. Fortunately, he shared it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird creature in the design world because the people that tend to hire a professional to create their logo understand how essential a logo is for their business so they are much more invested in the final result. Every logo job possesses it’s share of obstacles, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Fountain Valley, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most vital part of a published book because it is often the initial thing a person views in the book store. Concerning a publisher, it’s the most ideal opportunity that they will ever have to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many instances 1 of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service based in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to confering a spirit of flight and it was undoubtedly a success.

 Fountain Valley logo design utilized for advertising and marketing and also a label layout for Vintage Situation features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which seemed to be vintage cases. For this logo design I tried to come up with a logo that provided a fluid nostalgic feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Fountain Valley, California, design consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design jobs considering that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the very same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo features 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people should think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo layout created for a hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried a feeling of simplicity and elegance for their new hair salon. I came up with a design which did not go the obvious path of creating simply a stylized orchid but instead designed a logo design which suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is oftentimes the wrong path and in this case, the design ended up not being about the orchid but alternately laid the main focus on the emotion that they really wanted to forecast to their clients.

Arabian horse logo design developed for a steed cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logo concept fashioned to epitomize the unique physical traits of the Arabian breed of horses. With an identifiable head shape and higher tail carriage, the Arabian is one of the highly quite easily recognizable equine breeds in the entire world.

Las Coffee shop logo layout a little dining establishment, design includes a changed script typeface which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style includes a changed script typeface which floats above a team of ornate lines and also dots.

Logo style for a software program developer the layout functions as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the significance supporting a business logo is equally as important as how it serves the enterprise it stands for.

Evolve logo layout produced for a Fountain Valley, California indoor designer, layout function a collection of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fountain Valley, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, site evaluations, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fountain Valley, California logo design project was completed for a management guide that enables business professionals to develop into more successful at supervising people, expectations, and profitability.
A logo design including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their pre-owned products to other sports enthusiasts. I designed their Fountain Valley logo dsign utilizing a graphic that grabs the interest of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually developed for an Fountain Valley, California regional farm it was actually designed for an investments broker, and this particular business logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce an identity that projected assurance, success, and wealth.

 Fountain Valley Logo design for a not-for-profit, Turning Point Solutions - the logo design function for outwardly encountering arrow and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this particular instance, I nailed a bullseye with the 1st shot.

Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to create a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.