Fresno, California Logo Design

Each and every new Fresno business person understands that they are in need of a logo, however few new business owners fully grasp the crucial role their logo can make in their financial success, or exactly why one logo functions more effectively than another. A logo has an immediate and long term impact on the growth of a company, select the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Fresno, California businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t require consideration, they can be understood in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo must be ageless and should feel as relevant today, tomorrow, and forty years from today.
Retro logo layout of a bicycle created for a Fresno, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older part of town and wanted to project a retro tone without appearing as monotonous or low energy. I achieved both jobs via creating a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscope slide and bacteria designed for Fresno, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and effects of diseases, mainly the branch of healthcare that deals with the clinical evaluation of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be excessively literal with a concept and to a point, this design approaches the company it represents quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and even more unforgettable.

logo design with a leaping environment-friendly frog made for a household fun center in Fresno, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, as well as a tree - created for Fresno, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but instead convey emotional experiences by means of the pictures they record. The idea behind this logo design was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I attempted to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fresno logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Fresno logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, while he liked the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family as well as with other people that they don’t even know so as to get neutral opinions on the value of a design. Fortunately, he shared it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to create their logo design understand how essential a logo design is for their business so they are way more vested in the outcome. Every logo project has it’s share of difficulties, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Fresno, California book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most vital part of a printed book since it is often the first thing a person sees in the bookstore. Regarding a publisher, it’s the most ideal opportunity they will ever have to advertise their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences one of the items consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was certainly a success.

 Fresno logo design used for marketing as well as a label design for Vintage Situation features an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be much older cases. For this custom logo design I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in Fresno, California, design include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo jobs due to the fact that it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the exact same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design features 4 characters surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be understood.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related an atmosphere of relaxation and connection for their new hair salon. I created a design which didn’t go the obvious path of crafting just a stylized orchid but instead delivered a logo design that suggested an orchid in the pattern of a swirl featured in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is usually the incorrect path and in this case, the design ended up not being about the flower but instead placed the focus on the feeling that they really wanted to transmit to their customers.

Arabian steed logo layout produced for a steed ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand concept tailored to illustrate the unique physical traits of the Arabian breed of equines. With a different head shape and high tail posture, the Arabian is one of the very most immediately recognizable equine breeds in the entire world.

Las Cafe logo layout a little dining establishment, design contains a customized manuscript typeface which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style consists of a modified script font style which floats over a group of elaborate lines as well as dots.

Logo style for a software programmer the style features as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the enterprise it stands for.

Evolve logo style developed for a Fresno, California indoor developer, layout function a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fresno, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, location examinations, programming, research, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have been modified to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fresno, California logo design project was undertaken for a leadership coach that assists business leaders to develop into more efficient at overseeing people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell off their used items to other sports enthusiasts. I created their Fresno business logo dsign with an illustration that grabs the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really produced for an Fresno, California regional farm it was in reality developed for a commodities broker, and this company logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a brand mark that projects self-confidence, success, and opulence.

 Fresno Logo design for a not-for-profit, Turning Point Solutions - the logo layout function for externally encountering arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Thankfully, in this particular instance, I hit a bullseye with the very first try.

Logo created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.