Fullerton, California Logo Design

Nearly every new Fullerton business person knows they are in need of a logo, however few entrepreneurs thoroughly grasp the essential role their organization’s logo will play in their financial success, or precisely why one logo works more effectively than another. A company logo has an immediate and long-term influence on the viability of a company, go with the right one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life of a business.

The logos included in the ImageCo portfolio help Fullerton, California businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be comprehended in merely a look.
  2. Scalability: from labels to posters a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo must be enduring and will feel as relevant today, tomorrow, and twenty five years from today.
Retro logo design of a bicycle created for a Fullerton, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an old part of the community and hoped to project a vintage vibe without coming across as boring or low energy. I achieved both tasks via creating a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscope slide as well as germs made for Fullerton, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and consequences of diseases, especially the branch of medicine that works with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and even more meaningful.

logo style with a leaping environment-friendly frog created for a family members fun facility in Fullerton, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - developed for Fullerton, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot locations or things but rather convey emotional experiences through the images they capture. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I attempted to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fullerton logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Fullerton logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he liked the concept, didn’t care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this specific type of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get objective assessments on the benefit of a design concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo understand how essential a logo design is for their company so they are much more invested in the final result. Every logo job possesses it’s allotment of obstacles, however the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Fullerton, California book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most critical part of a published book due to the fact that it is ordinarily the initial thing a person views in the book shop. Concerning a publishing company, it’s the most ideal opportunity that they will ever have to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases one of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was definitely a success.

 Fullerton logo layout utilized for marketing and also a tag style for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be vintage cases. For this brand design I strove to come up with a logo that provided a fluid old style feel to it and could be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Fullerton, California, style include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo projects due to the fact that it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the same way dental practitioners do every one of their logos would be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo features 4 personalities staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo design produced for a hair design workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried a feeling of relaxation and class for their new hair studio. I created a concept which did not go the obvious route of designing merely a stylized orchid but rather delivered a logo design which suggested a flower in the formation of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they really wanted to transmit to their clients.

Arabian equine logo design developed for a horse ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original brand concept customized to symbolize the unique physical traits of the Arabian breed of equines. By having an unique head form and very high tail posture, the Arabian is one of the highly easily identifiable horse types in the whole world.

Las Cafe logo layout a little dining establishment, layout consists of a changed manuscript font style which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style contains a changed manuscript typeface which floats above a group of ornate lines and also dots.

Logo design for a software developer the style functions and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in many cases the substance supporting a company logo is just as important as how it serves the enterprise it stands for.

Progress logo style developed for a Fullerton, California indoor designer, design attribute a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fullerton, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, site evaluations, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word advanced have been changed to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fullerton, California logo design job was carried out for a leadership specialist that assists business leaders to become more successful at overseeing people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a place to sell off their previously owned equipment to other sports enthusiasts. I tailored their Fullerton logo design dsign using an illustration which garners the attention of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really composed for an Fullerton, California area farm it was really designed for a products broker, and this particular logo design was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce an identity that projected trust, success, and opulence.

 Fullerton Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for externally facing arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the first shot.

Logo developed for using a sign for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to design a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.