Acute Care 360 ImageCo, Fullerton, California, CA,

ImageCo, Fullerton, California, CA,

Evolv Design logo designed by ImageCo, Fullerton, California, CA,

Red Panda Publishers logo designed by ImageCo, Fullerton, California, CA,

Fullerton, California, CA,

ImageCo, Fullerton, California, CA,
ImageCo, Fullerton, California, CA,

Mid Valley Pathology logo designed by ImageCo, Fullerton, California, CA,

FSA OK logo designed by ImageCo, Fullerton, California, CA,

Emerald Heights logo designed by ImageCo, Fullerton, California, CA,

Club Sapphire logo designed by ImageCo, Fullerton, California, CA,

Downtown Dogs logo designed by ImageCo, Fullerton, California, CA,

School board logo designed by ImageCo, Fullerton, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Fullerton, California, CA,

Stoney Forensic logo designed by ImageCo, Fullerton, California, CA,

Smart kernels logo designed by ImageCo, Fullerton, California, CA,

STRATEGIES ON FINDING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design company presents a money back guarantee try to bear in mind that they simply cannot reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design agency can only be determined by the quality of their design work, if the work in their portfolio does not feature real world examples chances are they will not be able to deliver a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s purpose is to reflect your unique vision for your company. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how quickly they will get paid.

Fullerton LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners develop memorable brand identities. We’ve done logo design work for builders, colleges, heart surgeons, party planners, coffee roasters, retailers, and practically every other kind of business you can imagine. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electric sign. As a result of our sign first approach our designs can, and have been used in everything from garment labels to neon signs. Our sign first technique ensures that our logos are equally successful whether they are used in TV commercials or website apps, they are consistently identifiable, comprehended, and always remembered regardless of scale or use.

American Made ★ Design

The thing that really sets ImageCo apart from many of the design agencies that you might have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we do in-house. Regardless of the kind of project we accept, business logo, website design, trade show banners, or electrical sign, we do not, and never will contract out our client’s projects to 3rd parties located outside the United States. When you phone us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a broker that increases the cost of your design project and imposes the terms of how we conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Nearly every new Fullerton entrepreneur knows they require a logo, yet few start-ups entirely realize the pivotal role their logo will make in their financial success, or why one business logo functions better than another. A logo has a critical and lasting influence on the financial success of a business, choose the right one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Fullerton companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in just a glimpse.
  2. Scalability: from label to posters a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a logo design should be lasting and will feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It is both a verb and also a noun, it’s an identifying mark as well as the process of denoting something to make sure that it could be recognized, its genesis originates from the brand burned onto animals. Nowadays a brand indicates virtually anything with a motive, whether it be earnings or politics, a brand is an intrinsic aspect of specifying the worth of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are both from the same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition targeted at a target market, it’s objective is to create a mental image that the target market will identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody mentions the names Lamborghini or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes people want those products. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you look back at the beginning of many branding agencies you’ll discover that they are frequently rebranded marketing and advertising companies. When someone says they are in advertising and marketing most individuals will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a kind of visual design that helps shape the image of a business, a product or an institution. Brand identity designers develop logo designs, signage designs, packaging, and collateral products such as cards, stationery, and sales brochures. Some identity designers also develop websites and also user interfaces. The important role of a brand identity designer is to establish the visual cues as well as an emotional tone with the goal of influencing actions, outcomes and assumptions.

select logos & signs

Retro logo layout of a bicycle created for a Fullerton coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening up in an older section of the area and wanted to project a vintage atmosphere without coming across as stodgy or low energy. I accomplished both of these jobs by means of developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscope slide as well as bacteria made for Fullerton clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and outcomes of diseases, especially the branch of healthcare that deals with the clinical examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be extremely literal with a concept and to a point, this design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and a lot more meaningful.

logo style with a jumping eco-friendly frog designed for a family enjoyable facility in Fullerton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a route, a stream, as well as a tree - made for Fullerton travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t shoot places or things but rather convey emotional journeys through the pictures they record. The thought behind this logo composition was to use negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I attempted to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fullerton logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Fullerton logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get honest judgements on the benefit of a concept. Fortunately, he discussed it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that tend to hire a professional to design their business logo comprehend how important a logo design is for their business so they are much more vested in the outcome. Every logo job possesses it’s share of difficulties, however the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Fullerton book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most important part of a printed book because it is ordinarily the first thing a person views in the book store. Concerning a publishing company, it’s the best opportunity they will ever get to publicize their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases 1 of the items individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a winner.

 Fullerton logo layout used for advertising and a tag layout for Vintage Situation features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be vintage cases. For this logo design I strove to come up with a logo that possessed a fluid nostalgic feel to it and could be used for every thing from a website to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Fullerton, layout consist of an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo projects due to the fact that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo includes 4 personalities staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain how individuals ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo design developed for a Fullerton hair design workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that carried a sense of ease and class for their new hair studio. I came up with a concept which didn’t go the obvious path of designing just a stylized orchid but rather crafted a logo which suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is more often than not the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they wanted to forecast to their customers.

Arabian equine logo layout developed for a steed ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo design tailored to display the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and very high tail posture, the Arabian is one of the most immediately recognizable horse types in the world.

Las Cafe, A Fullerton restaurant logo layout a small restaurant, layout consists of a changed script typeface which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, style contains a customized manuscript font which floats above a group of elaborate lines and also dots.

Logo layout for a software application designer the layout features as well as legendary Fullerton element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the symbolism supporting a logo design is just as important as how it brands the organization it stands for.

Advance logo design created for a Fullertonindoor designer, layout feature a collection of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fullerton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site assessments, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Fullerton, the personalities for letter V and A in middle of words advanced have actually been customized to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fullerton logo design job was carried out for a management expert that helps business professionals to become more effective at managing people, expectations, and productivity.

A Fullerton business logo layout featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to market their pre-owned goods to other sports enthusiasts.

I tailored their Fullerton logo design along with an image that garners the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Fullerton company logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually created for an Fullerton area farm it was really created for an investments broker, and this particular creative logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create an identity that projects self-assurance, effectiveness, and affluence.

 Fullerton Logo design for a nonprofit, Turning Factor Solutions - the logo design function for ostensibly facing arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Thankfully, in this case, I struck a bullseye with the very first shot.

Logo design developed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a renowned Fullerton sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to develop a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Electrical sign design for Fullerton restaurnat designed by Fullerton Sign Shop
Fullerton logo design and brand identity design for Fullerton retailers
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,

Logo designed by ImageCo, Fullerton, California, CA,

Logo designed by ImageCo, Fullerton, California, CA,

Logo designed by ImageCo, Fullerton, California, CA,

Logo designed by ImageCo, Fullerton, California, CA,

Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,
Logo designed by ImageCo, Fullerton, California, CA,