Gilroy Logo Design

Each and every new Gilroy company understands that they need a logo, but few entrepreneurs fully are aware of the pivotal role their organization logo can take in their success, or why one logo design functions more effectively than another. A logo has an immediate and long term impact on the growth of a business, pick the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Gilroy companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike produced for a Gilroy coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an old section of the town and really wanted to project an old-fashioned feel without coming across as monotonous or low energy. I accomplished the two jobs by means of developing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscope slide as well as bacteria made for Gilroy clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, mainly the field of medicine that works with the laboratory examination of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and a lot more meaningful.

logo style with a leaping environment-friendly frog created for a household enjoyable facility in Gilroy.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a path, a stream, as well as a tree - developed for Gilroy travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers don’t capture places or things but instead communicate emotional journeys by means of the pictures they capture. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I attempted to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Gilroy logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Gilroy logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get objective opinions on the worthiness of a design concept. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to create their logo recognize how crucial a logo is for their company so they are way more invested in the outcome. Every logo design project has it’s portion of obstacles, however the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Gilroy book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most necessary part of a printed book given that it is often the primary thing a person views in the bookstore. Concerning a publishing company, it’s the most ideal opportunity they will ever get to spotlight their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many occurrences 1 of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was undoubtedly a victory.

 Gilroy logo design made use of for advertising as well as a label layout for Vintage Case includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be much older cases. For this custom logo design I sought to come up with a logo that offered a fluid vintage feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Gilroy, layout include an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design projects considering that it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo features 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be comprehended.

Logo layout developed for a hair layout studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated a spirit of tranquility and elegance for their new hair salon. I created a concept which didn’t go the obvious course of crafting just a stylized orchid but alternatively designed a logo design which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo is frequently the wrong path and in this case, the design ended up not being about the orchid but alternately laid the importance on the emotion that they wanted to forecast to their patrons.

Arabian horse logo style created for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logotype concept styled to symbolize the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and higher tail carriage, the Arabian is one of the most easily recognizable equine types in the whole world.

Las Coffee shop logo layout a tiny dining establishment, style contains a customized manuscript typeface which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, design includes a changed script typeface which floats above a group of luxuriant lines as well as dots.

Logo design for a software developer the design functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the significance behind a company logo is just as important as how it brands the company it represents.

Evolve logo design developed for a Gilroy indoor designer, design function a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gilroy interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have been customized to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Gilroy logo design job was performed for a management guide that assists business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell their pre-owned equipment to other sports enthusiasts. I designed their Gilroy business logo dsign with an image which grabs the attention of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really created for an Gilroy area farm it was actually developed for a products broker, and this particular brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projects assurance, financial success, and prosperity.
Logo made for using a sign for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the proprietor to design a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.