Gilroy, California Logo Design

Nearly every new Gilroy business person understands that they require a logo, however few new business owners entirely recognize the pivotal role their organization’s logo can play in their becoming successful, or why one logo works far better than another. A logo design has an instant and long term effect on the growth of a company, pick the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the life of a business.

The logos included in the ImageCo portfolio help Gilroy, California businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be enduring and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo style of a bicycle created for a Gilroy, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening in an older part of the city and really wanted to visualize a retro tone without appearing as boring or low energy. I achieved the two tasks by means of designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscope slide as well as bacteria developed for Gilroy, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and consequences of diseases, especially the branch of healthcare which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and even more unforgettable.

logo design with a jumping eco-friendly frog created for a family members enjoyable center in Gilroy, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, as well as a tree - made for Gilroy, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but rather project emotional experiences through the photos they record. The idea behind this logo design was to use negative space to project more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I tried to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Gilroy logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Gilroy logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and family as well as with other people that they don’t actually know so as to get impartial viewpoints on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that are inclined to hire a professional to create their logo comprehend how crucial a logo design is for their company so they are way more vested in the result. Every logo design job possesses it’s share of challenges, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Gilroy, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it really is the most necessary part of a printed book because it is often the initial thing a person sees in the book store. Regarding a publishing company, it’s the absolute best opportunity that they will ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences 1 of the items people often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of flight and it was certainly a victory.

 Gilroy logo design used for advertising and a tag design for Vintage Instance includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be much older cases. For this brand concept I sought to come up with a logo that had a fluid retro feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Gilroy, California, style include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo jobs because it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design includes 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people should think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be comprehended.

Logo style produced for a hair style workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried a spirit of contentment and connection for their new hair studio. I created a design that didn’t go the obvious route of crafting simply a stylized orchid but rather created a logo which implied a flower in the formation of a swirl integrated in to the letter O in the title and by putting attention on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo design is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they wanted to transmit to their clients.

Arabian equine logo style created for an equine cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo concept customized to illustrate the unique physical traits of the Arabian breed of horses. By having an unique head shape and higher tail posture, the Arabian is one of the most easily recognizable horse lineages in the whole world.

Las Cafe logo design a small restaurant, layout includes a modified manuscript font which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design includes a customized script font style which floats over a group of luxuriant lines and also dots.

Logo design for a software designer the design functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the symbolism behind a logo is equally as important as how it serves the business it stands for.

Develop logo layout created for a Gilroy, California interior developer, layout function a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gilroy, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Gilroy, California logo design job was performed for a management advisor that aids business leaders to become more efficient at handling people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned products to other sports enthusiasts. I created their Gilroy business logo dsign using an image which garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Gilroy, California area farm it was actually developed for a commodities broker, and this particular creative logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a graphic that projected esteem, success, and opulence.

 Gilroy Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for ostensibly dealing with arrow and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st shot.

Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to develop a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.