Goleta Logo Design

Every new Goleta organization realizes that they require a logo, yet few new business owners thoroughly grasp the vital role their company logo can play in their becoming successful, or exactly why one logo design works more effectively than another. A business logo has a critical and long term influence on the growth of a business, select the right one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life of a company. The logos included in the ImageCo portfolio help Goleta companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bike developed for a Goleta coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an old part of the city and wanted to visualize a retro feel without appearing as monotonous or low energy. I achieved both of these tasks by means of creating a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscope slide and germs created for Goleta clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and consequences of diseases, especially the field of healthcare that works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and much more meaningful.

logo design with a jumping eco-friendly frog created for a family members enjoyable center in Goleta.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - created for Goleta travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional journeys through the pictures they capture. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Goleta logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Goleta logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and colleagues and family as well as with individuals that they don’t even know so as to get objective opinions on the value of a design. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo design comprehend how important a logo design is for their business so they are much more vested in the final result. Every logo design job possesses it’s portion of obstacles, however the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Goleta publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most important part of a published book given that it is ordinarily the very first thing a person sees in the bookstore. With respect to a publishing company, it’s the most ideal opportunity that they will ever get to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many occurrences 1 of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was surely a victory.

 Goleta logo layout utilized for advertising and marketing and also a label style for Vintage Instance features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be much older cases. For this business logo design I attempted to come up with a logo that offered a fluid retro feel to it and could easily be used for anything from a website to a label on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Goleta, design consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo jobs due to the fact that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 characters staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed a feeling of tranquility and connection for their new hair salon. I came up with a concept which didn’t go the obvious path of designing merely a stylized orchid but rather crafted a logo design which suggested an orchid in the formation of a swirl featured in to the letter O in the name and by putting attention on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they really wanted to transmit to their clients.

Arabian steed logo style created for an equine cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design tailored to illustrate the unique physical traits of the Arabian type of equines. By having a different head shape and very high tail posture, the Arabian is one of the highly easily recognizable horse types in the whole world.

Las Cafe logo design a small dining establishment, design consists of a changed script typeface which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout contains a customized manuscript font style which floats above a team of luxuriant lines and dots.

Logo style for a software designer the design features as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in quite a few cases the symbolism behind a logo design is just as important as how it serves the company it represents.

Advance logo layout created for a Goleta interior designer, layout feature a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Goleta interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, location examinations, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words progressed have actually been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Goleta logo design project was undertaken for a leadership coach that assists business professionals to develop into more effective at overseeing people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a place to sell their pre-owned goods to other sports enthusiasts. I tailored their Goleta business logo dsign with an image which grabs the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an Goleta regional farm it was in reality devised for a products broker, and this particular business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create an identity that projects self-confidence, effectiveness, and affluence.
Logo developed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to create a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.