Goleta, California Logo Design

Every new Goleta organization knows they need a logo, yet few entrepreneurs thoroughly recognize the crucial role their logo will take in their success, or the reason that one logo design functions far better than another. A company logo has an instant and sustaining effect on the growth of a company, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Goleta, California businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be realized in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Goleta, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an old part of the area and wished to visualize a retro feel without coming across as boring or low energy. I fulfilled each of the tasks by means of developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide and bacteria developed for Goleta, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and consequences of diseases, mainly the field of healthcare that deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and more meaningful.

logo design with a leaping environment-friendly frog designed for a family fun center in Goleta, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, as well as a tree - designed for Goleta, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area because travel photographers tend not to capture places or things but rather communicate emotional journeys by means of the pictures they capture. The thought behind this logo concept was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Goleta logo but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Goleta logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, while he liked the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific type of sea bird.

When I turn a concept over to a client I urge them to talk about it with colleagues and family members as well as with people that they don’t even know so as to get objective point of views on the merit of a design concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo design comprehend how vital a logo is for their business so they are way more vested in the result. Every logo design job has it’s portion of hurdles, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Goleta, California publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it really is the most essential part of a published book given that it is in most cases the very first thing a person sees in the book shop. Concerning a publisher, it’s the best opportunity that they will ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to confering a spirit of airline flight and it was certainly a success.

 Goleta logo design utilized for advertising and marketing as well as a tag design for Vintage Instance features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that seemed to be antique cases. For this logo concept I sought to come up with a logo that provided a fluid retro feel to it and could be used for anything from a website to a label on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Goleta, California, layout include an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design jobs due to the fact that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the very same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design includes 4 characters surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo style developed for a hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that conveyed a feeling of simplicity and elegance for their new hair salon. I created a design which didn’t go the obvious course of designing just a stylized orchid but instead crafted a logo design which implied an orchid in the pattern of a swirl integrated into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but instead put the main focus on the emotion that they wanted to forecast to their clients.

Arabian equine logo design produced for an equine cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo concept fashioned to display the unique physical traits of the Arabian breed of equines. With a distinctive head shape and very high tail carriage, the Arabian is one of the highly easily recognizable equine lineages in the whole world.

Las Coffee shop logo layout a tiny restaurant, style contains a modified script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style includes a modified manuscript font which hovers over a team of elaborate lines as well as dots.

Logo style for a software designer the layout functions and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the substance supporting a company logo is just as important as how it brands the company it stands for.

Progress logo style developed for a Goleta, California interior designer, layout feature a series of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Goleta, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, site examinations, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have actually been customized to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Goleta, California logo design project was done for a management consultant that aids business leaders to become more successful at supervising people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to market their used goods to other sports enthusiasts. I tailored their Goleta logo design dsign using a graphic that garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually designed for an Goleta, California area farm it was really created for a commodities broker, and this particular business logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a brand mark that projected esteem, financial success, and opulence.

 Goleta Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for externally encountering arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the 1st try.

Logo made for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to produce a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.