Greenfield Logo Design

Nearly every new Greenfield venture realizes that they need a logo, however few entrepreneurs fully grasp the pivotal role their company logo will perform in their success, or exactly why one logo design works better than another. A logo design has an immediate and long-term effect on the financial success of a business, select the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Greenfield companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike developed for a Greenfield coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an older section of the community and hoped to project a vintage atmosphere without appearing as uninteresting or low energy. I achieved both tasks via designing a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscope slide as well as bacteria made for Greenfield medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, especially the branch of medicine that deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog designed for a household fun center in Greenfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, and also a tree - created for Greenfield travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead communicate emotional journeys by means of the photos they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Greenfield logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Greenfield logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get neutral judgements on the benefit of a concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world given that the people that tend to hire an expert to create their logo comprehend how important a logo design is for their company so they are way more invested in the outcome. Every logo design project possesses it’s portion of challenges, however the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Greenfield publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most important part of a published book given that it is in most cases the primary thing a person views in the book store. With respect to a publishing company, it’s the best opportunity they will likely ever have to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases one of the aspects consumers often tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was definitely a winner.

 Greenfield logo style made use of for advertising and marketing as well as a tag style for Vintage Case features an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be antique cases. For this custom logo concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for everything from a web page to a label on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Greenfield, style consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo design projects due to the fact that it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the very same way dental practitioners do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design features 4 personalities surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo style produced for a hair design workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that projected a feeling of tranquility and class for their new hair studio. I created a concept which did not go the obvious direction of making merely a stylized orchid but alternatively designed a business logo which implied a flower in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but instead placed the main focus on the feeling that they wanted to transmit to their customers.

Arabian equine logo design developed for an equine cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo concept fashioned to epitomize the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the most immediately recognizable equine lineages in the entire world.

Las Cafe logo design a small restaurant, design consists of a changed script font which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout consists of a modified manuscript font style which floats over a team of elaborate lines as well as dots.

Logo style for a software program designer the style attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in quite a few cases the substance behind a logo is equally as important as how it serves the company it stands for.

Develop logo layout created for a Greenfield indoor designer, layout function a series of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Greenfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location inspections, programming, research, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have been changed to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Greenfield logo design assignment was carried out for a management coach that assists business professionals to develop into more successful at overseeing people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to market their used items to other sports enthusiasts. I tailored their Greenfield logo dsign along with an image which pulls in the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really composed for an Greenfield area farm it was really designed for a products broker, and this particular company logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create an identity that projects self-confidence, financial success, and luxury.
Logo design developed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the business owner to produce a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.