Hanford Logo Design

Virtually every new Hanford organization understands that they are in need of a logo, yet few new business owners thoroughly grasp the pivotal role their logo will take in their financial success, or precisely why one logo works far better than another. A company logo has an immediate and sustaining effect on the prosperity of a business, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Hanford companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle produced for a Hanford coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually launching in an older part of the community and wanted to cast a retro feel without coming across as monotonous or low energy. I fulfilled both jobs via developing a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also bacteria created for Hanford medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and consequences of diseases, mainly the field of medicine which deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and much more memorable.

logo style with a jumping green frog made for a family enjoyable facility in Hanford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - created for Hanford travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but rather reveal emotional experiences by means of the pictures they capture. The idea behind this logo composition was to use negative space to project more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I tried to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Hanford logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Hanford logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with colleagues and family members as well as with other people that they don’t even know so as to get unbiased judgements on the benefit of a design concept. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire an expert to create their logo design comprehend how important a logo design is for their company so they are way more invested in the final result. Every logo design job has it’s portion of challenges, however the largest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Hanford publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most critical part of a published book considering that it is usually the very first thing a person sees in the bookstore. Regarding a publisher, it’s the most ideal opportunity that they will ever get to publicize their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases one of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of flight and it was undoubtedly a success.

 Hanford logo layout utilized for advertising and marketing as well as a tag layout for Vintage Case features an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be antique cases. For this logo design I strove to come up with a logo that possessed a fluid nostalgic feel to it and could be used for every thing from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Hanford, layout include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo jobs considering that it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design includes 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself will never have the likelihood to be comprehended.

Logo style created for a hair style studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that communicated an atmosphere of tranquility and connection for their new hair studio. I created a concept that didn’t go the obvious path of crafting simply a stylized orchid but alternatively designed a logo that implied a flower in the formation of a swirl blended in to the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a business logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the main focus on the feeling that they really wanted to transmit to their customers.

Arabian horse logo layout developed for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design tailored to illustrate the unique physical traits of the Arabian breed of horses. With a different head form and high tail carriage, the Arabian is one of the most immediately recognizable equine lineages in the whole world.

Las Cafe logo layout a little restaurant, layout includes a modified manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style consists of a modified manuscript font style which floats above a group of ornate lines and dots.

Logo design for a software program programmer the design features and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the symbolism supporting a logo design is equally as important as how it serves the organization it stands for.

Evolve logo style created for a Hanford interior designer, design attribute a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hanford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, collaborates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hanford logo design project was carried out for a leadership specialist that aids business professionals to become more efficient at supervising people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a place to market their used equipment to other sports enthusiasts. I designed their Hanford logo dsign utilizing an illustration that grabs the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually developed for an Hanford regional farm it was really created for a commodities broker, and this company logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a image that projects confidence, effectiveness, and wealth.
Logo design made for using an indication for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to create a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.