Hawthorne, California Logo Design

Nearly every new Hawthorne organization knows they require a logo, however few new business owners entirely are aware of the pivotal role their logo can perform in their financial success, or the reason that one logo design performs far better than another. A business logo has a critical and lasting effect on the prosperity of a company, pick the right one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life of a company.

The logos presented in the ImageCo portfolio help Hawthorne, California companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be timeless and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Hawthorne, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an old section of the community and really wanted to project a vintage tone without appearing as stodgy or low energy. I achieved each of the jobs via developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscope slide and bacteria designed for Hawthorne, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and effects of diseases, mainly the field of medicine that works with the clinical assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and even more memorable.

logo layout with a jumping eco-friendly frog created for a family fun center in Hawthorne, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - created for Hawthorne, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but rather communicate emotional experiences through the photos they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I attempted to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Hawthorne logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Hawthorne logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get impartial assessments on the worthiness of a design. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to create their business logo understand how crucial a logo design is for their company so they are way more invested in the result. Every logo project possesses it’s share of challenges, but the largest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Hawthorne, California book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most essential part of a published book considering that it is in most cases the primary thing a person sees in the bookstore. Concerning a publisher, it’s the most ideal opportunity that they will ever get to publicize their brand and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases one of the things folks tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of flight and it was definitely a winner.

 Hawthorne logo layout made use of for marketing as well as a label design for Vintage Case features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be vintage cases. For this business logo concept I sought to come up with a logo that possessed a fluid old style feel to it and could easily be used for anything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Hawthorne, California, design include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects because it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the exact same way dentists do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo style developed for a hair layout studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which carried a feeling of simplicity and class for their new hair salon. I came up with a design that did not go the obvious direction of crafting merely a stylized orchid but alternatively created a company logo which implied an orchid in the formation of a swirl featured into the letter O in the title and by putting emphasis on the concept using the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is frequently the wrong route and in this case, the design ended up not being about the orchid but alternately put the attention on the perception that they wanted to forecast to their customers.

Arabian horse logo style created for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo design tailored to manifest the unique physical traits of the Arabian breed of equines. By having a different head form and high tail posture, the Arabian is one of the very most quite easily recognizable equine lineages in the world.

Las Cafe logo design a little restaurant, layout contains a modified manuscript font which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design includes a customized script font which hovers above a group of ornate lines as well as dots.

Logo layout for a software programmer the style features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the substance behind a logo is equally as important as how it brands the organization it stands for.

Advance logo design developed for a Hawthorne, California interior developer, design feature a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hawthorne, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hawthorne, California logo design project was done for a leadership consultant that enables business leaders to become more effective at supervising people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to sell off their secondhand equipment to other sports enthusiasts. I tailored their Hawthorne logo design dsign utilizing a graphic which garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually designed for an Hawthorne, California regional farm it was really developed for an investments broker, and this particular business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a graphic that projected self-assurance, effectiveness, and prosperity.

 Hawthorne Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for externally dealing with arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the 1st go.

Logo designed for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the business owner to design a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.