Hawthorne, California Logo Design

Each and every new Hawthorne business understands that they require a logo, however few entrepreneurs fully realize the essential role their logo design can make in their becoming successful, or the reason that one logo performs more effectively than another. A company logo has an immediate and sustaining influence on the success of a company, pick the correct one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help Hawthorne, California businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from labels to signboards a scalable logo will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo should be ageless and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo style of a bicycle produced for a Hawthorne, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an old part of town and hoped to project a retro atmosphere without appearing as stodgy or low energy. I fulfilled each of the tasks via developing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also germs made for Hawthorne, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and effects of diseases, mainly the field of healthcare which deals with the laboratory evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and more meaningful.

logo design with a leaping environment-friendly frog created for a family members fun facility in Hawthorne, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - developed for Hawthorne, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers don’t shoot locations or things but instead project emotional experiences by means of the images they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Hawthorne logo but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Hawthorne logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get neutral point of views on the benefit of a design. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that are inclined to hire an expert to create their logo comprehend how important a logo design is for their business so they are way more invested in the end result. Every logo job possesses it’s allotment of hurdles, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Hawthorne, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most critical part of a published book because it is usually the very first thing a person views in the book store. With regard to a publisher, it’s the opportunity they will ever have to publicize their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases one of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was surely a winner.

 Hawthorne logo layout made use of for advertising and also a label style for Vintage Case features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be much older cases. For this business logo concept I sought to come up with a logo that provided a fluid retro feel to it and could be used for every thing from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Hawthorne, California, layout include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design projects considering that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the very same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design includes 4 personalities surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be understood.

Logo style produced for a hair style studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related a sense of calmness and connection for their new hair studio. I came up with a concept which didn’t go the obvious course of crafting simply a stylized orchid but instead designed a business logo that suggested a flower in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in creating a company logo is generally the wrong path and in this case, the design ended up not being about the flower but instead laid the focus on the feeling that they really wanted to forecast to their clients.

Arabian horse logo design created for an equine cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo design tailored to illustrate the unique physical traits of the Arabian kind of horses. With an unique head form and very high tail posture, the Arabian is one of the most immediately identifiable equine lineages in the world.

Las Coffee shop logo style a tiny dining establishment, layout includes a customized script font which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style contains a modified script typeface which floats above a group of luxuriant lines and dots.

Logo layout for a software application designer the style features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the substance behind a business logo is just as important as how it brands the business it stands for.

Progress logo style produced for a Hawthorne, California indoor developer, layout function a series of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hawthorne, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have actually been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hawthorne, California logo design assignment was undertaken for a management coach that aids business professionals to become more effective at supervising people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to sell their secondhand products to other sports enthusiasts. I tailored their Hawthorne logo design dsign with an illustration which grabs the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Hawthorne, California area farm it was in reality developed for a products broker, and this company logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a brand mark that projects assurance, financial success, and affluence.

 Hawthorne Logo design for a nonprofit, Turning Point Solutions - the logo style function for ostensibly encountering arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the first shot.

Logo created for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to produce a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.