Hermosa Beach Logo Design

Nearly every new Hermosa Beach business realizes that they require a logo, but few new business owners entirely comprehend the vital role their organization logo will take in their success, or precisely why one logo design works more effectively than another. A company logo has an instant and sustaining influence on the success of a business, pick the right one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Hermosa Beach companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bicycle developed for a Hermosa Beach coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an old part of the area and really wanted to project a vintage feel without coming across as stodgy or low energy. I achieved each of the jobs by means of developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide and bacteria designed for Hermosa Beach clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and outcomes of diseases, especially the field of medicine that works with the laboratory evaluation of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and much more memorable.

logo layout with a jumping environment-friendly frog designed for a family enjoyable facility in Hermosa Beach.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, and a tree - developed for Hermosa Beach travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture places or things but rather convey emotional experiences by means of the images they record. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Hermosa Beach logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Hermosa Beach logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the worthiness of a design. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange animal in the design world because the people that tend to hire an expert to create their logo design realize how important a logo is for their company so they are way more vested in the final result. Every logo design job possesses it’s allotment of hurdles, but the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Hermosa Beach book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it is the most crucial part of a published book considering that it is usually the primary thing a person sees in the book store. With respect to a publishing company, it’s the opportunity they will likely ever get to advertise their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many cases 1 of the aspects folks tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was definitely a success.

 Hermosa Beach logo layout utilized for advertising and marketing and a label layout for Vintage Case features an old font design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be vintage cases. For this business logo concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in Hermosa Beach, style include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo jobs because it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the exact same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design includes 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate how people ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be understood.

Logo design created for a hair layout workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a spirit of peace and class for their new hair salon. I came up with a concept which didn’t go the obvious path of designing simply a stylized orchid but rather created a logo that suggested a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is generally the incorrect course and in this case, the design ended up not being about the flower but instead laid the importance on the emotion that they really wanted to forecast to their patrons.

Arabian steed logo design produced for an equine cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo design customized to embody the unique physical traits of the Arabian type of horses. With a different head form and high tail carriage, the Arabian is one of the very most quite easily identifiable equine types in the entire world.

Las Coffee shop logo design a small dining establishment, design includes a customized script font which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, layout contains a customized manuscript typeface which floats above a team of elaborate lines and also dots.

Logo layout for a software designer the design attributes and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in many cases the significance supporting a business logo is just as important as how it brands the business it stands for.

Progress logo layout created for a Hermosa Beach indoor designer, layout feature a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hermosa Beach interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, location inspections, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hermosa Beach logo design job was carried out for a leadership specialist that helps business leaders to become more efficient at supervising people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to sell their secondhand goods to other sports enthusiasts. I designed their Hermosa Beach logo design dsign along with a graphic that grabs the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really designed for an Hermosa Beach area farm it was really devised for a commodities broker, and this particular logo design was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a brand mark that projected self-assurance, success, and luxury.
Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to develop a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.