Hermosa Beach, California Logo Design

Nearly every new Hermosa Beach company understands that they need a logo, however few new business owners entirely understand the pivotal role their company logo can play in their financial success, or precisely why one logo functions more effectively than another. A logo design has an immediate and lasting effect on the financial success of a company, choose the correct one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life span of a business.

The logos featured in the ImageCo portfolio help Hermosa Beach, California companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in merely a look.
  2. Scalability: from labels to billboards a scalable logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo must be enduring and should feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike produced for a Hermosa Beach, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening in an older section of the town and hoped to visualize a retro tone without appearing as stodgy or low energy. I achieved each of the jobs by means of designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide as well as germs designed for Hermosa Beach, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, especially the branch of healthcare which works with the laboratory examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and even more memorable.

logo layout with a jumping environment-friendly frog created for a family fun facility in Hermosa Beach, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - designed for Hermosa Beach, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers tend not to capture locations or things but rather project emotional journeys by means of the pictures they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Hermosa Beach logo design but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Hermosa Beach logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and family members as well as with individuals that they don’t actually know so as to get impartial viewpoints on the benefit of a design. Fortunately, he talked about it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo design understand how essential a logo design is for their business so they are way more vested in the result. Every logo design project has it’s portion of hurdles, however the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Hermosa Beach, California book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it is the most critical part of a published book due to the fact that it is usually the primary thing a person views in the book store. Concerning a publisher, it’s the best opportunity they will likely ever have to advertise their label and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many cases 1 of the items people tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was surely a success.

 Hermosa Beach logo design used for marketing as well as a tag style for Vintage Situation features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this custom logo design I tried to come up with a logo that had a fluid old-fashioned feel to it and could be used for anything from a website to a label on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Hermosa Beach, California, layout include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design projects because it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the exact same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design features 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself won’t have the opportunity to be understood.

Logo style developed for a hair layout studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which carried an atmosphere of peace and class for their new hair salon. I created a concept which didn’t go the obvious route of making just a stylized orchid but instead delivered a logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is generally the wrong path and in this case, the design ended up not being about the orchid but alternately laid the focus on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo style produced for an equine ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct business logo concept tailored to epitomize the unique physical traits of the Arabian type of horses. By having a distinctive head form and very high tail posture, the Arabian is one of the very most immediately identifiable equine lineages in the entire world.

Las Cafe logo design a little restaurant, style includes a changed script typeface which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout contains a customized script typeface which hovers over a team of ornate lines and also dots.

Logo design for a software application programmer the design features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the meaning supporting a company logo is just as important as how it serves the company it stands for.

Progress logo design produced for a Hermosa Beach, California interior designer, layout attribute a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hermosa Beach, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have actually been changed to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hermosa Beach, California logo design project was completed for a leadership consultant that helps business leaders to become more successful at supervising people, expectations, and productivity.
A logo design including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell their pre-owned products to other sports enthusiasts. I tailored their Hermosa Beach logo design dsign utilizing an image which pulls in the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really created for an Hermosa Beach, California regional farm it was in reality designed for a commodities broker, and this business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a brand mark that projects confidence, financial success, and prosperity.

 Hermosa Beach Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for externally facing arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Thankfully, in this case, I nailed a bullseye with the very first try.

Logo design developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to create a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.