Hesperia Logo Design

Each and every new Hesperia company knows they require a logo, but few new business owners entirely grasp the key role their organization logo can take in their success, or precisely why one logo design performs far better than another. A business logo has an instant and lasting influence on the success of a business, go with the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Hesperia businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be ageless and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike produced for a Hesperia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an older section of the city and hoped to project a nostalgic vibe without coming across as monotonous or low energy. I achieved both of these tasks via designing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also germs developed for Hesperia medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, mainly the branch of healthcare which deals with the clinical evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and a lot more unforgettable.

logo style with a leaping eco-friendly frog developed for a household fun center in Hesperia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and also a tree - developed for Hesperia traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture places or things but rather communicate emotional experiences through the images they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I tried to do something similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Hesperia logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Hesperia logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific type of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and family members as well as with folks that they don’t actually know so as to get unbiased opinions on the merit of a design. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo design understand how crucial a logo is for their organization so they are way more vested in the result. Every logo job possesses it’s share of challenges, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Hesperia publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most important part of a published book since it is ordinarily the primary thing a person views in the bookstore. With respect to a publisher, it’s the best opportunity that they will ever get to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances one of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was surely a success.

 Hesperia logo design used for advertising and marketing and also a label layout for Vintage Situation features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be vintage cases. For this business logo design I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo design produced for an orthodontist in Hesperia, design consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs considering that it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the same way dental offices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo includes 4 characters startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain specifically how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo layout created for a hair style workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected an atmosphere of peace and class for their new hair studio. I came up with a concept that didn’t go the obvious direction of creating merely a stylized orchid but rather designed a business logo which implied a flower in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but alternately placed the attention on the emotion that they really wanted to project to their customers.

Arabian equine logo style produced for an equine cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique creative logo concept customized to manifest the unique physical traits of the Arabian kind of equines. With an identifiable head shape and high tail posture, the Arabian is one of the most immediately recognizable horse types in the world.

Las Cafe logo style a tiny dining establishment, style includes a customized script typeface which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, design includes a customized manuscript typeface which floats above a group of luxuriant lines as well as dots.

Logo design for a software programmer the layout features and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the symbolism supporting a company logo is equally as important as how it serves the organization it stands for.

Progress logo style developed for a Hesperia interior designer, design feature a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hesperia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location inspections, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have actually been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hesperia logo design job was performed for a management coach that helps business professionals to become more effective at managing people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to market their previously owned products to other sports enthusiasts. I designed their Hesperia logo dsign along with an image which garners the interest of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually produced for an Hesperia regional farm it was in reality devised for a commodities broker, and this particular business logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a brand mark that projected self-confidence, effectiveness, and prosperity.
Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to develop a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.