Acute Care 360 ImageCo, Highland, California, CA,

ImageCo, Highland, California, CA,

Evolv Design logo designed by ImageCo, Highland, California, CA,

Red Panda Publishers logo designed by ImageCo, Highland, California, CA,

Highland, California, CA,

ImageCo, Highland, California, CA,
ImageCo, Highland, California, CA,

Mid Valley Pathology logo designed by ImageCo, Highland, California, CA,

FSA OK logo designed by ImageCo, Highland, California, CA,

Emerald Heights logo designed by ImageCo, Highland, California, CA,

Club Sapphire logo designed by ImageCo, Highland, California, CA,

Downtown Dogs logo designed by ImageCo, Highland, California, CA,

School board logo designed by ImageCo, Highland, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Highland, California, CA,

Stoney Forensic logo designed by ImageCo, Highland, California, CA,

Smart kernels logo designed by ImageCo, Highland, California, CA,

POINTERS ON FINDING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design company offers a money back guarantee try to bear in mind that they can’t reimburse the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a designer can only be judged from the quality of their portfolio, if the work in their portfolio does not contain actual samples chances are they won’t be able to produce a top quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s purpose is to echo your unique vision for your company. If a logo designer is not focused on actualizing your vision, the thing they are actually focused on is how fast they can get paid.

Highland LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs develop memorable brand identities. We’ve undertaken brand identity design work for farmers, universities, diamond miners, party planners, diners, retailers, and practically every other kind of business you can imagine. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every design as if it will be used as an electric sign. Because of our sign first approach our identity designs can, and have been employed in everything from clothing labels to billboards. Our sign first approach insures that our logos are equally successful whether they are used in TV commercials or web headers, they are consistently recognizable, comprehended, and always remembered no matter of scale or use.

American Made ★ Design

The one difference that really sets ImageCo apart from many of the design companies that you might have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to do, we do in-house. Irrespective of the type of design project we undertake, logo design, web page, trade show display, or electric sign, we do not, and never will job-out our customer’s work to contractors based outside the US. When you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your design project and determines the terms of how you and I conduct business.

QUALITIES OF A GREAT LOGO DESIGN

Nearly every new Highland company understands that they probably need a logo, yet few start ups entirely realize the vital role their company logo can play in their financial success, or precisely why one logo performs more effectively than another. A logo has an immediate and lasting effect on the success of a company, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Highland companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t need scrutiny, they can be grasped in just a glance.
  2. Scalability: from clothing labels to billboards a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a logo design needs to be ageless and should feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It’s both a verb as well as a noun, it’s an identifying mark and also the act of marking something so that it can be distinguished, its foundation comes from the mark branded onto livestock. Nowadays a brand signifies pretty much anything with an intention, whether it be revenue or political parties, a brand is an inherent aspect of specifying the value of something in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are both from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target audience, it’s objective is to produce an image that the target market will likely identify with.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone says the names Ferrari or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those products. Brand image is why people identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the beginning of many branding firms you’ll find that they are often re-branded advertising agencies. When a person says they are in advertising and marketing most people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps shape the image of a business, a product or a company. Brand identity designers produce logo designs, sign designs, product packaging, and also collateral products such as business cards, stationery, and also pamphlets. Some identity designers also develop web sites and software interfaces. The necessary duty of a brand identity designer is to establish the visual cues and an emotional tone with the goal of influencing activities, results and perceptions.

Featured logos & signs

Retro logo style of a bicycle created for a Highland coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an old section of the area and really wanted to cast a retro vibe without appearing as boring or low energy. I achieved both jobs via creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide as well as germs created for Highland clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and effects of diseases, mainly the branch of medicine which deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and more unforgettable.

logo style with a leaping environment-friendly frog designed for a family members enjoyable facility in Highland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, and also a tree - created for Highland traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers don’t shoot locations or things but rather communicate emotional experiences through the images they capture. The thought behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Highland logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Highland logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family members as well as with other people that they don’t even know so as to get honest viewpoints on the worthiness of a concept. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their logo comprehend how crucial a logo design is for their organization so they are way more vested in the end result. Every logo project has it’s portion of difficulties, however the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Highland publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it really is the most important part of a published book because it is often the first thing a person sees in the book shop. For a publisher, it’s the most ideal opportunity they will ever have to advertise their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases 1 of the items folks often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was undoubtedly a winner.

 Highland logo style used for advertising as well as a tag design for Vintage Case features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be much older cases. For this logo design I sought to come up with a logo that possessed a fluid old style feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo produced for an orthodontist in Highland, style include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo design projects because it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 characters staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize precisely how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be understood.

Logo layout created for a Highland hair style studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which communicated a sense of tranquility and elegance for their new hair salon. I created a concept which didn’t go the obvious path of creating merely a stylized orchid but alternatively created a business logo that suggested an orchid in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is usually the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the importance on the feeling that they wanted to project to their clients.

Arabian equine logo style developed for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct organization logo design customized to illustrate the unique physical traits of the Arabian pedigree of horses. By having an unique head form and higher tail posture, the Arabian is one of the most quite easily identifiable equine breeds in the world.

Las Cafe, A Highland restaurant logo layout a little dining establishment, design contains a modified script font style which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style contains a modified script font style which floats over a group of ornate lines as well as dots.

Logo layout for a software program programmer the design functions and also legendary Highland aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the significance behind a logo design is equally as important as how it serves the company it represents.

Develop logo layout developed for a Highlandindoor designer, design feature a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Highland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location inspections, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in Highland, the characters for letter V and also A in middle of the word advanced have been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Highland logo design assignment was done for a management expert that helps business professionals to become more successful at managing people, expectations, and profitability.

A Highland business logo style including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand equipment to other sports enthusiasts.

I designed their Highland logo design utilizing a graphic which seizes the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this Highland company logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Highland regional farm it was in reality developed for a products broker, and this particular company logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a brand mark that projects assurance, financial success, and wealth.

 Highland Logo design for a not-for-profit, Turning Point Solutions - the logo style function for externally encountering arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Luckily, in this instance, I nailed a bullseye with the very first shot.

Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known Highland sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Electrical sign design for Highland restaurnat designed by Highland Sign Business
Highland logo design and brand identity design for Highland retailers
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,

Logo designed by ImageCo, Highland, California, CA,

Logo designed by ImageCo, Highland, California, CA,

Logo designed by ImageCo, Highland, California, CA,

Logo designed by ImageCo, Highland, California, CA,

Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,
Logo designed by ImageCo, Highland, California, CA,