Highland Logo Design

Every new Highland business knows they are in need of a logo, however few entrepreneurs entirely understand the key role their company logo can make in their financial success, or precisely why one business logo functions far better than another. A company logo has an instant and sustaining effect on the growth of a business, go with the right one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Highland companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand consideration, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bicycle developed for a Highland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an old part of the community and wished to visualize a vintage vibe without coming across as uninteresting or low energy. I accomplished each of the jobs via designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide and also bacteria developed for Highland medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and outcomes of diseases, mainly the branch of healthcare that works with the clinical assessment of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it serves rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and even more unforgettable.

logo style with a leaping environment-friendly frog created for a family members enjoyable center in Highland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and a tree - created for Highland travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture places or things but instead reveal emotional experiences through the pictures they record. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Highland logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Highland logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get impartial viewpoints on the benefit of a design. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world because the people that are inclined to hire an expert to design their business logo realize how crucial a logo design is for their organization so they are way more invested in the result. Every logo design project has it’s share of difficulties, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Highland publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most vital part of a published book considering that it is usually the primary thing a person views in the book store. Concerning a publisher, it’s the absolute best opportunity they will ever get to spotlight their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many occurrences one of the things people often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was certainly a winner.

 Highland logo layout made use of for marketing and a label style for Vintage Situation features an old font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which looked to be antique cases. For this custom logo concept I strove to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Highland, style consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo projects due to the fact that it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the very same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo design features 4 personalities startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo style created for a hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that communicated a feeling of tranquility and elegance for their new hair salon. I created a design which did not go the obvious direction of crafting simply a stylized orchid but alternatively crafted a business logo that suggested an orchid in the formation of a swirl featured into the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they wanted to project to their customers.

Arabian steed logo layout developed for an equine cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct company logo design tailored to manifest the unique physical traits of the Arabian kind of equines. With an unique head shape and high tail carriage, the Arabian is one of the very most quite easily identifiable equine types in the entire world.

Las Coffee shop logo design a small restaurant, style includes a changed script typeface which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style contains a customized script font style which hovers over a team of luxuriant lines and also dots.

Logo style for a software application designer the style functions and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the symbolism behind a business logo is just as important as how it brands the company it represents.

Progress logo style produced for a Highland interior designer, style function a series of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Highland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have actually been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Highland logo design assignment was done for a management expert that aids business leaders to develop into more efficient at supervising people, expectations, and profitability.

A logo design including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their previously owned products to other sports enthusiasts. I designed their Highland business logo dsign using an illustration that seizes the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Highland regional farm it was actually devised for a products broker, and this company logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make an identity that projects esteem, success, and affluence.
Logo design designed for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to design a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.