Hollister, California Logo Design

Virtually every new Hollister company realizes that they need a logo, yet few new business owners entirely grasp the crucial role their company logo will take in their becoming successful, or the reason that one logo design performs better than another. A business logo has an immediate and sustaining impact on the viability of a company, pick the right one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life span of an organization.

The logos featured in the ImageCo portfolio help Hollister, California companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not require scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo needs to be ageless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bicycle produced for a Hollister, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening up in an old part of the area and wished to project a vintage feel without appearing as stodgy or low energy. I fulfilled the two jobs by means of developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo design with a microscope slide and also germs made for Hollister, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and effects of diseases, especially the branch of healthcare that deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be extremely literal with a design and to a point, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and much more unforgettable.

logo design with a leaping environment-friendly frog created for a family enjoyable center in Hollister, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, as well as a tree - designed for Hollister, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture places or things but rather communicate emotional experiences through the photos they capture. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of most good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I attempted to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Hollister logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Hollister logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family as well as with other people that they don’t even know so as to get honest viewpoints on the value of a concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to design their business logo realize how crucial a logo is for their company so they are much more invested in the result. Every logo design project has it’s allotment of hurdles, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Hollister, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most necessary part of a published book since it is often the initial thing a person views in the book store. Concerning a publishing company, it’s the absolute best opportunity that they will likely ever have to publicize their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances one of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of flight and it was surely a winner.

 Hollister logo style made use of for marketing and a label layout for Vintage Instance features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be antique cases. For this business logo concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in Hollister, California, style consist of an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo jobs considering that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design features 4 characters staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how people ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo style created for a hair design workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried an atmosphere of contentment and elegance for their new hair studio. I created a design which didn’t go the obvious path of designing just a stylized orchid but rather designed a business logo that implied a flower in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but instead placed the main focus on the feeling that they really wanted to forecast to their patrons.

Arabian horse logo layout produced for a horse cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct organization logo design customized to embody the unique physical traits of the Arabian breed of horses. By having an unique head form and high tail posture, the Arabian is one of the very most easily identifiable horse types in the whole world.

Las Coffee shop logo style a little restaurant, style consists of a changed script typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style consists of a changed script typeface which hovers above a group of luxuriant lines and dots.

Logo style for a software application developer the design attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the meaning behind a company logo is equally as important as how it serves the business it stands for.

Evolve logo layout created for a Hollister, California interior developer, layout function a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hollister, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, site assessments, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have actually been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hollister, California logo design assignment was done for a leadership guide that assists business professionals to develop into more successful at managing people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell their previously owned goods to other sports enthusiasts. I designed their Hollister logo design dsign along with a graphic which garners the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually developed for an Hollister, California regional farm it was really created for a products broker, and this trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a graphic that projects trust, success, and luxury.

 Hollister Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for ostensibly facing arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the 1st try.

Logo design made for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the owner to create a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.