Hollister Logo Design

Virtually every new Hollister company understands that they require a logo, yet few new business owners thoroughly grasp the pivotal role their logo will perform in their becoming successful, or exactly why one business logo performs better than another. A logo has a critical and long term impact on the prosperity of a business, choose the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Hollister businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design should be ageless and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bicycle developed for a Hollister coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an old section of the city and wanted to visualize an old-fashioned vibe without coming across as uninteresting or low energy. I fulfilled each of the tasks via developing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscope slide and bacteria developed for Hollister medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and consequences of diseases, especially the branch of healthcare that works with the laboratory assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be overly literal with a design and to a degree, this design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and a lot more unforgettable.

logo layout with a jumping green frog created for a household enjoyable center in Hollister.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - designed for Hollister traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers tend not to capture locations or things but instead reveal emotional journeys by means of the pictures they record. The idea behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Hollister logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Hollister logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, while he loved the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family as well as with people that they don’t even know so as to get neutral assessments on the value of a design concept. Fortunately, he talked about it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that tend to hire an expert to create their logo recognize how important a logo is for their company so they are much more vested in the result. Every logo job has it’s portion of obstacles, however the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Hollister book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most critical part of a printed book considering that it is in most cases the initial thing a person sees in the book shop. With regard to a publisher, it’s the most ideal opportunity they will likely ever have to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many cases 1 of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was certainly a success.

 Hollister logo style made use of for advertising as well as a label layout for Vintage Instance includes an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be vintage cases. For this business logo concept I attempted to come up with a logo that had a fluid retro feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Hollister, layout consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design jobs due to the fact that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design features 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain how people should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the likelihood to be understood.

Logo layout created for a hair design studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a sense of relaxation and elegance for their new hair studio. I came up with a concept which did not go the obvious route of making merely a stylized orchid but rather crafted a logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is generally the wrong route and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they really wanted to project to their patrons.

Arabian equine logo style created for an equine cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique custom logo design fashioned to symbolize the unique physical traits of the Arabian breed of horses. With an identifiable head shape and higher tail carriage, the Arabian is one of the very most easily recognizable horse types in the world.

Las Coffee shop logo layout a little restaurant, style consists of a customized script typeface which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style consists of a customized script font which hovers over a group of luxuriant lines and dots.

Logo layout for a software programmer the layout functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the substance behind a business logo is equally as important as how it serves the company it stands for.

Advance logo design developed for a Hollister interior developer, layout feature a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hollister interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, site examinations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word advanced have actually been changed to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hollister logo design assignment was completed for a leadership consultant that assists business leaders to become more successful at managing people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to sell their previously owned items to other sports enthusiasts. I designed their Hollister logo design dsign along with an illustration that seizes the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really developed for an Hollister area farm it was actually designed for a commodities broker, and this particular creative logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a graphic that projected trust, effectiveness, and luxury.
Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to produce a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.