Imperial Beach Logo Design

Every new Imperial Beach company realizes that they need a logo, yet few new business owners fully recognize the key role their company logo will perform in their financial success, or precisely why one logo performs more effectively than another. A business logo has an immediate and sustaining effect on the growth of a company, pick the right one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Imperial Beach companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design should be timeless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bike developed for a Imperial Beach coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an older part of the community and really wanted to visualize an old-fashioned atmosphere without appearing as uninteresting or low energy. I fulfilled each of the jobs by means of developing a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscope slide and bacteria developed for Imperial Beach medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, especially the field of medicine which works with the clinical assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be excessively literal with a design and to a point, this design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and a lot more memorable.

logo style with a jumping eco-friendly frog created for a household fun facility in Imperial Beach.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, and also a tree - designed for Imperial Beach travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but rather convey emotional journeys by means of the images they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I attempted to do something very similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Imperial Beach logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Imperial Beach logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, even though he loved the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get unbiased opinions on the benefit of a design. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their business logo realize how essential a logo design is for their business so they are way more vested in the outcome. Every logo project possesses it’s allotment of obstacles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Imperial Beach publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most essential part of a printed book considering that it is usually the first thing a person sees in the book shop. With regard to a publishing company, it’s the optimal opportunity they will likely ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences one of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was surely a victory.

 Imperial Beach logo layout utilized for marketing and a label layout for Vintage Instance includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be vintage cases. For this logo design I strove to come up with a logo that offered a fluid retro feel to it and could easily be used for anything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo created for an orthodontist in Imperial Beach, style include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo jobs because it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the very same way dental practices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo layout created for a hair layout workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that projected a spirit of calmness and class for their new hair salon. I created a concept which didn’t go the obvious course of designing merely a stylized orchid but alternatively designed a business logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but instead put the importance on the emotion that they wanted to transmit to their customers.

Arabian steed logo layout created for a horse ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo design customized to illustrate the unique physical traits of the Arabian pedigree of equines. With a distinctive head form and high tail carriage, the Arabian is one of the very most immediately recognizable equine breeds in the whole world.

Las Coffee shop logo style a tiny dining establishment, style consists of a changed script font which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design consists of a changed script font which hovers above a group of luxuriant lines as well as dots.

Logo design for a software programmer the design attributes as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in quite a few cases the significance supporting a logo is just as important as how it serves the company it represents.

Evolve logo layout produced for a Imperial Beach indoor developer, style function a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Imperial Beach interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site evaluations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have actually been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Imperial Beach logo design project was carried out for a management expert that enables business professionals to become more efficient at supervising people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a location to sell off their secondhand products to other sports enthusiasts. I created their Imperial Beach business logo dsign utilizing an image which seizes the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Imperial Beach area farm it was in reality developed for a products broker, and this particular brand was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a brand mark that projected assurance, effectiveness, and luxury.
Logo created for using a sign for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to create a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.