Imperial Beach, California Logo Design

Nearly every new Imperial Beach business understands that they need a logo, yet few entrepreneurs entirely comprehend the vital role their logo will take in their success, or the reason that one logo functions better than another. A logo has an instant and long term effect on the success of a business, go with the right one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of a company.

The logos included in the ImageCo portfolio help Imperial Beach, California companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to movie screens a scalable logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be ageless and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bicycle produced for a Imperial Beach, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an older part of the community and hoped to visualize a retro atmosphere without coming across as uninteresting or low energy. I fulfilled both of these tasks by designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscopic lense slide as well as germs created for Imperial Beach, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and outcomes of diseases, mainly the field of healthcare that works with the laboratory examination of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and more meaningful.

logo design with a jumping environment-friendly frog developed for a family enjoyable facility in Imperial Beach, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, as well as a tree - designed for Imperial Beach, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but instead convey emotional journeys through the pictures they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of most good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Imperial Beach logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Imperial Beach logo design with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular kind of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with colleagues and family as well as with other people that they don’t even know so as to get unbiased viewpoints on the worthiness of a design concept. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire a professional to design their logo design understand how important a logo is for their business so they are way more invested in the result. Every logo project possesses it’s share of obstacles, but the largest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Imperial Beach, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most necessary part of a published book considering that it is usually the initial thing a person views in the bookstore. With respect to a publishing company, it’s the absolute best opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances 1 of the aspects people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was undoubtedly a winner.

 Imperial Beach logo design made use of for advertising as well as a tag design for Vintage Instance includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be much older cases. For this logo design I strove to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Imperial Beach, California, layout consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo jobs because it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design features 4 characters startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate precisely how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be understood.

Logo design created for a hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried an atmosphere of peace and class for their new hair studio. I came up with a design that did not go the obvious course of designing simply a stylized orchid but alternatively designed a logo that implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is in most cases the wrong course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to transmit to their patrons.

Arabian steed logo layout created for a horse cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original business logo design tailored to exemplify the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the highly immediately identifiable horse types in the world.

Las Coffee shop logo style a small restaurant, style contains a customized manuscript font which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style includes a customized manuscript typeface which floats over a group of luxuriant lines as well as dots.

Logo style for a software program developer the style features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the significance supporting a logo design is just as important as how it serves the organization it represents.

Evolve logo design produced for a Imperial Beach, California indoor designer, design function a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Imperial Beach, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have actually been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Imperial Beach, California logo design job was done for a leadership coach that enables business professionals to develop into more successful at managing people, expectations, and profitability.
A logo style including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to market their previously owned equipment to other sports enthusiasts. I designed their Imperial Beach logo dsign utilizing an illustration that garners the interest of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an Imperial Beach, California area farm it was really developed for a commodities broker, and this company was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projected esteem, financial success, and affluence.

 Imperial Beach Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for externally dealing with arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Fortunately, in this case, I nailed a bullseye with the 1st try.

Logo created for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the owner to design a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.