Imperial Logo Design

Virtually every new Imperial business realizes that they require a logo, yet few entrepreneurs entirely understand the vital role their company logo can take in their financial success, or precisely why one logo functions better than another. A logo has a critical and sustaining influence on the financial success of a business, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Imperial businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not demand consideration, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle developed for a Imperial coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an old section of the community and wished to cast a vintage tone without appearing as uninteresting or low energy. I achieved both of these jobs by designing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and bacteria designed for Imperial medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and outcomes of diseases, mainly the branch of medicine that works with the clinical examination of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and more meaningful.

logo style with a jumping eco-friendly frog made for a household fun center in Imperial.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - made for Imperial travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field because travel photographers tend not to shoot locations or things but rather reveal emotional journeys through the pictures they capture. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I attempted to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Imperial logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Imperial logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, even though he loved the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family members as well as with individuals that they don’t actually know so as to get objective opinions on the merit of a concept. Fortunately, he shared it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to create their logo comprehend how important a logo is for their company so they are way more invested in the outcome. Every logo design job has it’s portion of hurdles, but the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Imperial publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most critical part of a published book due to the fact that it is often the first thing a person views in the book shop. With respect to a publisher, it’s the most ideal opportunity that they will ever get to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many occurrences one of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was definitely a victory.

 Imperial logo style made use of for advertising and a tag layout for Vintage Case includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be older cases. For this brand design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in Imperial, design consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design projects due to the fact that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo features 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried a spirit of peace and connection for their new hair salon. I came up with a design that didn’t go the obvious route of crafting just a stylized orchid but instead created a logo that implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they really wanted to forecast to their patrons.

Arabian equine logo design created for an equine ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo concept tailored to embody the unique physical traits of the Arabian breed of equines. With a distinctive head form and higher tail carriage, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Coffee shop logo layout a small dining establishment, design includes a customized manuscript typeface which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design includes a changed script font style which floats over a group of elaborate lines as well as dots.

Logo layout for a software application designer the style attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in quite a few cases the symbolism behind a logo design is just as important as how it serves the business it stands for.

Advance logo style created for a Imperial indoor designer, style feature a series of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Imperial interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Imperial logo design project was completed for a management expert that helps business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their used equipment to other sports enthusiasts. I designed their Imperial business logo dsign utilizing a graphic that seizes the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually composed for an Imperial area farm it was really created for a products broker, and this company logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a brand mark that projects self-confidence, success, and wealth.
Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to create a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.