Indio, California Logo Design

Nearly every new Indio business understands that they are in need of a logo, yet few entrepreneurs entirely realize the pivotal role their logo can perform in their success, or precisely why one logo design performs far better than another. A logo has an immediate and sustaining impact on the financial success of a company, choose the correct one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the life span of a business.

The logos featured in the ImageCo portfolio help Indio, California companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be ageless and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo design of a bicycle created for a Indio, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an older section of the community and wished to cast a vintage vibe without appearing as boring or low energy. I fulfilled both tasks by means of designing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as germs designed for Indio, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and consequences of diseases, mainly the field of healthcare that deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and a lot more unforgettable.

logo style with a jumping eco-friendly frog made for a household fun facility in Indio, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, as well as a tree - developed for Indio, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field because travel photographers don’t shoot places or things but instead communicate emotional journeys through the pictures they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Indio logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Indio logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get objective viewpoints on the benefit of a design. Fortunately, he shared it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world because the people that tend to hire an expert to design their logo design realize how crucial a logo is for their organization so they are much more invested in the outcome. Every logo job has it’s share of difficulties, however the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Indio, California publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most vital part of a printed book considering that it is ordinarily the primary thing a person views in the book store. With regard to a publisher, it’s the opportunity they will likely ever have to spotlight their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences one of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was undoubtedly a success.

 Indio logo style made use of for marketing and also a tag layout for Vintage Case features an old font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which looked to be much older cases. For this custom logo design I attempted to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Indio, California, style include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo jobs because it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the very same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design includes 4 personalities staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how individuals ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo layout created for a hair style workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated a spirit of ease and connection for their new hair studio. I created a design that didn’t go the obvious direction of making simply a stylized orchid but instead designed a business logo which suggested an orchid in the formation of a swirl blended in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they really wanted to transmit to their patrons.

Arabian horse logo layout created for an equine ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original company logo concept styled to manifest the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and very high tail carriage, the Arabian is one of the very most immediately recognizable horse breeds in the whole world.

Las Cafe logo style a little restaurant, design contains a customized manuscript font which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout contains a changed manuscript font style which hovers over a group of luxuriant lines as well as dots.

Logo layout for a software program developer the style functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the symbolism behind a logo is equally as important as how it brands the organization it stands for.

Advance logo layout created for a Indio, California indoor designer, layout attribute a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Indio, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, space planning, location inspections, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have been changed to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Indio, California logo design job was completed for a leadership specialist that enables business leaders to become more efficient at managing people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a location to sell off their previously owned products to other sports enthusiasts. I designed their Indio logo design dsign with an image which garners the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually created for an Indio, California area farm it was actually devised for a commodities broker, and this particular logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop an identity that projects self-confidence, financial success, and affluence.

 Indio Logo design for a nonprofit, Turning Point Solutions - the logo design feature for externally encountering arrow as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Thankfully, in this instance, I nailed a bullseye with the first try.

Logo designed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to develop a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.