La Ca¤ada Flintridge, California Logo Design
Each and every new La Ca¤ada Flintridge business person knows they need a logo, yet few new business owners entirely grasp the crucial role their organization’s logo can play in their success, or exactly why one business logo performs far better than another. A logo design has a critical and long term influence on the financial success of a company, go with the right one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the life span of a business.
The logos included in the ImageCo portfolio help La Ca¤ada Flintridge, California companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.
- Simplicity: simple logo designs don’t demand contemplation, they can be understood in merely a glimpse.
- Scalability: from labels to movie screens a scalable business logo will be legible and just as emotive at every scale.
- Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
- Relevance: a company logo should be timeless and will feel as relevant today, tomorrow, and thirty years from today.
Ferry Street Coffee Company | Logo Design | Retail Branding
This startup coffee roaster and coffee bar were opening up in an older part of the community and wished to project a nostalgic feel without coming across as boring or low energy. I accomplished both of these tasks by means of designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.
Mid-Valley Pathology | Logo Design
Pathology is the science which analyzes the triggers and effects of diseases, especially the branch of medicine which deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic intents.
The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.
Typically I try not to be overly literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and more unforgettable.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.
Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy mood.
In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot places or things but rather communicate emotional journeys through the pictures they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently convey entire stories through their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable La Ca¤ada Flintridge logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The lion’s share of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific kind of sea bird. When I turn a concept over to a customer I urge all of them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get neutral assessments on the benefit of a concept. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design. Logos are a strange animal in the design world because the people that tend to hire a professional to design their logo recognize how vital a logo design is for their company so they are much more vested in the final result. Every logo project possesses it’s share of hurdles, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most essential part of a published book considering that it is often the primary thing a person sees in the book shop. For a publisher, it’s the best opportunity that they will likely ever have to promote their label and get their logo design in front of the people that purchase actual books.
This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.
Air LA | Logo Design
Airlines come and go however it seems that in many occurrences 1 of the items folks often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of flight and it was certainly a winner.
Vintage Case | Logo Design
Vintage case specialized in brand-new cases for music instruments, which seemed to be antique cases. For this business logo concept I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for everything from a website to a label on brand new cases that appeared like they were from a different point in time.
Kujak Orthodontics | Logo Design | Sign Design
Dentistry logo designs can easily be one of the most challenging logo design projects due to the fact that it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.
I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.
I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.
Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.
The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the chance to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios wanted a logo that conveyed an atmosphere of serenity and class for their new hair salon. I came up with a concept that didn’t go the obvious direction of crafting simply a stylized orchid but rather designed a logo that suggested a flower in the formation of a swirl incorporated into the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead put the main focus on the perception that they wanted to transmit to their patrons.
Dazzo Arabians | Logo Design
ImageCo created a distinct business logo concept fashioned to embody the unique physical traits of the Arabian kind of equines. By having a distinctive head shape and very high tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo design a little dining establishment, style consists of a customized script font style which floats over a team of ornate lines and also dots.
Smart Kernels | Logo Design
A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the meaning behind a company logo is equally as important as how it brands the enterprise it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a La Ca¤ada Flintridge, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, site assessments, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
The MQ farms company logo idea wasn’t really created for an La Ca¤ada Flintridge, California regional farm it was really developed for a products broker, and this business logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projected self-confidence, success, and affluence.
Turning Point Foundation | Logo Design
The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Luckily, in this particular case, I struck a bullseye with the first go.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I’ve crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to create a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.
