La Jolla Logo Design

Virtually every new La Jolla company understands that they need a logo, yet few new business owners thoroughly recognize the crucial role their business logo will take in their success, or why one logo works far better than another. A logo has an immediate and sustaining influence on the growth of a company, pick the right one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help La Jolla businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bike developed for a La Jolla coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an older part of the town and wished to project an old-fashioned atmosphere without appearing as monotonous or low energy. I accomplished both jobs by means of designing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also bacteria developed for La Jolla medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, mainly the field of medicine which deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and even more memorable.

logo design with a jumping environment-friendly frog designed for a family fun center in La Jolla.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - made for La Jolla travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t capture locations or things but instead convey emotional experiences through the images they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I tried to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  La Jolla logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 La Jolla logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get honest opinions on the value of a design. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo design comprehend how crucial a logo design is for their organization so they are much more vested in the result. Every logo project has it’s allotment of hurdles, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for La Jolla book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most essential part of a published book since it is usually the very first thing a person sees in the book store. Regarding a publisher, it’s the best opportunity they will likely ever have to publicize their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences 1 of the things individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was undoubtedly a success.

 La Jolla logo layout used for advertising and marketing and also a tag style for Vintage Instance features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be older cases. For this brand concept I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be used for every thing from a web site to a label on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in La Jolla, layout include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo projects because it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the exact same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo layout created for a hair design studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed a spirit of serenity and elegance for their new hair salon. I came up with a concept that did not go the obvious direction of designing simply a stylized orchid but rather designed a company logo which suggested an orchid in the formation of a swirl featured in to the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo is in most cases the incorrect path and in this case, the design ended up not being about the flower but instead laid the main focus on the perception that they wanted to forecast to their patrons.

Arabian horse logo style developed for an equine cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo concept fashioned to manifest the unique physical traits of the Arabian breed of equines. With an identifiable head form and very high tail carriage, the Arabian is one of the highly immediately identifiable equine breeds in the world.

Las Cafe logo layout a little dining establishment, layout includes a modified manuscript typeface which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style includes a customized manuscript typeface which floats over a group of ornate lines and dots.

Logo layout for a software application developer the design features and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the symbolism behind a logo design is equally as important as how it brands the business it stands for.

Progress logo style created for a La Jolla interior developer, layout attribute a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a La Jolla interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location evaluations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have been modified to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This La Jolla logo design project was carried out for a management guide that enables business professionals to develop into more efficient at managing people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to sell off their pre-owned equipment to other sports enthusiasts. I tailored their La Jolla business logo dsign with an illustration that seizes the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually created for an La Jolla regional farm it was really developed for an investments broker, and this particular logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a brand mark that projected assurance, financial success, and prosperity.
Logo made for using a sign for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is similar to a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to produce a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.