La Mesa Logo Design

Every new La Mesa business understands that they need a logo, however few new business owners fully comprehend the pivotal role their logo design can make in their becoming successful, or exactly why one logo functions more effectively than another. A logo design has an immediate and lasting influence on the financial success of a company, go with the right one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life of an organization. The logos included in the ImageCo portfolio help La Mesa businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not demand deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle developed for a La Mesa coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening in an older part of the area and hoped to cast an old-fashioned atmosphere without coming across as stodgy or low energy. I fulfilled both of these jobs by means of designing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and also bacteria made for La Mesa clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and outcomes of diseases, especially the branch of medicine which works with the clinical assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and a lot more meaningful.

logo style with a jumping environment-friendly frog created for a family fun facility in La Mesa.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, as well as a tree - designed for La Mesa traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers tend not to capture places or things but instead communicate emotional journeys through the images they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I made an effort to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  La Mesa logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 La Mesa logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and family members as well as with other people that they don’t even know so as to get neutral judgements on the worthiness of a concept. Fortunately, he discussed it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world because the people that have a tendency to hire a professional to create their logo design recognize how important a logo design is for their organization so they are much more vested in the outcome. Every logo job has it’s allotment of hurdles, however the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for La Mesa book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it really is the most necessary part of a published book because it is ordinarily the primary thing a person views in the book store. With respect to a publisher, it’s the opportunity that they will ever have to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many instances 1 of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was certainly a success.

 La Mesa logo layout utilized for marketing as well as a label design for Vintage Case includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be much older cases. For this custom logo concept I strove to come up with a logo that possessed a fluid vintage feel to it and could be used for anything from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in La Mesa, layout consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design jobs because it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the very same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design features 4 characters staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be understood.

Logo design created for a hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected a spirit of calmness and connection for their new hair salon. I came up with a concept which did not go the obvious direction of designing just a stylized orchid but rather designed a company logo which suggested a flower in the formation of a swirl featured in to the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is frequently the incorrect course and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they wanted to forecast to their customers.

Arabian equine logo style created for an equine ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo design styled to epitomize the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and very high tail carriage, the Arabian is one of the very most quite easily identifiable equine types in the entire world.

Las Cafe logo design a tiny dining establishment, design contains a changed script font which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout includes a customized script typeface which hovers above a team of elaborate lines as well as dots.

Logo layout for a software program developer the layout functions and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the symbolism behind a business logo is equally as important as how it brands the business it represents.

Develop logo style created for a La Mesa interior designer, style attribute a series of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a La Mesa interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This La Mesa logo design job was done for a leadership expert that aids business professionals to develop into more efficient at supervising people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to sell off their secondhand equipment to other sports enthusiasts. I created their La Mesa business logo dsign utilizing a graphic that garners the attention of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really composed for an La Mesa area farm it was actually devised for a products broker, and this company logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a brand mark that projected assurance, success, and affluence.
Logo designed for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to develop a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.