La Presa Logo Design

Every new La Presa company realizes that they need a logo, yet few new business owners entirely recognize the key role their logo design will perform in their success, or why one logo design functions far better than another. A company logo has an instant and sustaining effect on the growth of a business, pick the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help La Presa businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bicycle created for a La Presa coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an old section of the town and hoped to cast a vintage atmosphere without appearing as stodgy or low energy. I accomplished each of the jobs by designing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide and germs designed for La Presa medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and consequences of diseases, mainly the field of healthcare that works with the laboratory examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more attention grabbing and much more memorable.

logo style with a leaping eco-friendly frog developed for a family fun facility in La Presa.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and also a tree - developed for La Presa traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional experiences through the pictures they record. The idea behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is representative of most professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I tried to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  La Presa logo design but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 La Presa logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family as well as with people that they don’t even know so as to get unprejudiced opinions on the worthiness of a concept. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that tend to hire an expert to create their business logo understand how crucial a logo design is for their organization so they are way more vested in the end result. Every logo design job has it’s portion of challenges, however the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for La Presa book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it really is the most necessary part of a printed book due to the fact that it is usually the very first thing a person views in the book shop. Regarding a publishing company, it’s the absolute best opportunity that they will ever get to promote their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many occurrences 1 of the items consumers often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was definitely a success.

 La Presa logo design made use of for advertising and marketing and also a label layout for Vintage Case includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be vintage cases. For this business logo design I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for every thing from a web site to a label on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in La Presa, layout consist of an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design projects due to the fact that it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo features 4 characters surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo layout produced for a hair style workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated a spirit of relaxation and connection for their new hair studio. I created a concept that didn’t go the obvious direction of creating simply a stylized orchid but instead designed a logo design that suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is generally the wrong route and in this case, the design ended up not being about the flower but alternately laid the main focus on the perception that they wanted to forecast to their clients.

Arabian horse logo style created for a steed cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo concept tailored to exemplify the unique physical traits of the Arabian kind of equines. With an unique head shape and high tail carriage, the Arabian is one of the most quite easily recognizable equine lineages in the entire world.

Las Cafe logo layout a tiny dining establishment, layout consists of a modified manuscript font style which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style contains a changed manuscript font which floats over a group of elaborate lines as well as dots.

Logo style for a software designer the layout attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the meaning behind a business logo is just as important as how it serves the organization it represents.

Develop logo style developed for a La Presa indoor designer, layout feature a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a La Presa interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word advanced have actually been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular La Presa logo design job was performed for a leadership coach that helps business leaders to develop into more efficient at handling people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to market their previously owned equipment to other sports enthusiasts. I created their La Presa logo design dsign utilizing a graphic which seizes the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really produced for an La Presa regional farm it was in reality developed for an investments broker, and this particular brand was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a brand mark that projected confidence, success, and prosperity.
Logo made for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to design a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.