La Verne, California Logo Design

Each and every new La Verne organization knows they require a logo, however few entrepreneurs fully grasp the key role their business logo will take in their financial success, or precisely why one logo design performs better than another. A logo has an immediate and long-term influence on the success of a business, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life span of a business.

The logos presented in the ImageCo portfolio help La Verne, California companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand consideration, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a La Verne, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an older part of the town and hoped to project a nostalgic vibe without coming across as uninteresting or low energy. I fulfilled each of the jobs via creating a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and also bacteria developed for La Verne, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and consequences of diseases, especially the field of healthcare which works with the laboratory evaluation of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be overly literal with a design and to a point, this specific design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and a lot more unforgettable.

logo design with a leaping eco-friendly frog created for a household fun facility in La Verne, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - created for La Verne, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot places or things but rather reveal emotional journeys through the pictures they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of most professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  La Verne logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 La Verne logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get unbiased judgements on the value of a concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world given that the people that tend to hire an expert to create their business logo comprehend how vital a logo is for their company so they are much more invested in the outcome. Every logo design project possesses it’s allotment of difficulties, but the biggest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for La Verne, California book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most important part of a published book considering that it is usually the very first thing a person sees in the bookstore. Regarding a publisher, it’s the optimal opportunity they will likely ever get to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many cases one of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was undoubtedly a winner.

 La Verne logo design utilized for advertising and marketing and a label layout for Vintage Case features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be antique cases. For this logo concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could be used for everything from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in La Verne, California, style consist of an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design jobs because it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the exact same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design features 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo layout developed for a hair design studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated a spirit of tranquility and elegance for their new hair salon. I came up with a concept which didn’t go the obvious path of designing simply a stylized orchid but instead delivered a logo design which implied an orchid in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is frequently the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the main focus on the feeling that they really wanted to transmit to their customers.

Arabian equine logo design developed for a steed ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original custom logo concept styled to display the unique physical traits of the Arabian kind of horses. With an identifiable head shape and very high tail posture, the Arabian is one of the most quite easily recognizable horse lineages in the whole world.

Las Cafe logo layout a tiny dining establishment, design contains a customized manuscript font which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout contains a customized manuscript font style which hovers above a team of luxuriant lines and also dots.

Logo design for a software application programmer the layout attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the substance supporting a company logo is equally as important as how it serves the enterprise it stands for.

Advance logo style created for a La Verne, California interior designer, style function a series of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a La Verne, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have actually been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular La Verne, California logo design job was performed for a management guide that enables business professionals to develop into more successful at managing people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was primed for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to sell their pre-owned products to other sports enthusiasts. I created their La Verne logo design dsign using an image which pulls in the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually composed for an La Verne, California regional farm it was actually designed for a commodities broker, and this particular business logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a graphic that projected self-confidence, effectiveness, and luxury.

 La Verne Logo design for a nonprofit, Turning Point Solutions - the logo style feature for externally dealing with arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this case, I nailed a bullseye with the 1st shot.

Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the business owner to develop a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.