Laguna Woods, California Logo Design

Nearly every new Laguna Woods organization knows they require a logo, but few entrepreneurs fully grasp the crucial role their logo will play in their success, or why one logo design works better than another. A logo design has a critical and lasting impact on the growth of a business, select the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the life span of a business.

The logos included in the ImageCo portfolio help Laguna Woods, California businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in merely a glance.
  2. Scalability: from labels to movie screens a scalable logo will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be lasting and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo style of a bike produced for a Laguna Woods, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening in an older part of the town and wished to cast a nostalgic feel without coming across as stodgy or low energy. I fulfilled the two tasks by means of creating a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and germs made for Laguna Woods, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and effects of diseases, especially the field of healthcare that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and much more memorable.

logo layout with a leaping green frog created for a family members fun center in Laguna Woods, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - created for Laguna Woods, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but instead convey emotional journeys by means of the pictures they record. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with just words. I attempted to do something comparable to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Laguna Woods logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Laguna Woods logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, while he loved the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get unbiased assessments on the merit of a design. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird creature in the design world because the people that are inclined to hire an expert to create their business logo recognize how vital a logo design is for their company so they are much more invested in the final result. Every logo job possesses it’s share of obstacles, however the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Laguna Woods, California book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most vital part of a published book since it is often the first thing a person sees in the bookstore. Concerning a publishing company, it’s the absolute best opportunity that they will likely ever get to promote their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many cases 1 of the items folks tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was undoubtedly a success.

 Laguna Woods logo design utilized for marketing and a tag layout for Vintage Case includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be older cases. For this brand concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for anything from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Laguna Woods, California, style consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo features 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how individuals should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the chance to be comprehended.

Logo layout developed for a hair layout studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that conveyed a spirit of serenity and connection for their new hair salon. I created a design which didn’t go the obvious direction of creating just a stylized orchid but rather created a company logo that suggested a flower in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo is generally the incorrect course and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they wanted to project to their customers.

Arabian horse logo design developed for a horse cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype design tailored to embody the unique physical traits of the Arabian kind of horses. With a distinctive head shape and high tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the whole world.

Las Cafe logo style a tiny restaurant, layout contains a changed script typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout includes a modified manuscript font which floats above a group of luxuriant lines and dots.

Logo design for a software program programmer the layout functions and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in many cases the substance supporting a logo design is equally as important as how it brands the organization it stands for.

Evolve logo style produced for a Laguna Woods, California indoor designer, layout function a series of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Laguna Woods, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have been customized to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Laguna Woods, California logo design assignment was carried out for a leadership expert that helps business leaders to develop into more successful at handling people, expectations, and profitability.
A logo style featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a spot to market their secondhand products to other sports enthusiasts. I designed their Laguna Woods business logo dsign with a graphic which garners the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really designed for an Laguna Woods, California area farm it was really developed for a products broker, and this particular trademark was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop an identity that projects self-assurance, effectiveness, and luxury.

 Laguna Woods Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for ostensibly encountering arrow and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this case, I hit a bullseye with the first shot.

Logo made for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.