Lake Elsinore, California Logo Design

Each and every new Lake Elsinore venture understands that they are in need of a logo, however few entrepreneurs entirely understand the pivotal role their logo will take in their financial success, or why one logo works better than another. A business logo has a critical and long term impact on the growth of a company, select the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help Lake Elsinore, California companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Lake Elsinore, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an older section of the city and hoped to cast a retro atmosphere without appearing as stodgy or low energy. I achieved each of the jobs by means of creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and germs made for Lake Elsinore, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and outcomes of diseases, especially the field of healthcare which deals with the clinical assessment of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and much more memorable.

logo design with a jumping eco-friendly frog designed for a family fun center in Lake Elsinore, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - made for Lake Elsinore, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but instead convey emotional experiences by means of the photos they record. The thought behind this logo design was to use negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lake Elsinore logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Lake Elsinore logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the client, while he loved the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced viewpoints on the merit of a concept. Fortunately, he talked about it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that tend to hire a professional to create their business logo comprehend how important a logo is for their business so they are way more invested in the result. Every logo job has it’s share of hurdles, however the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Lake Elsinore, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most important part of a printed book considering that it is ordinarily the primary thing a person views in the bookstore. With regard to a publishing company, it’s the optimal opportunity they will ever have to advertise their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences one of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was surely a success.

 Lake Elsinore logo style used for marketing and a tag layout for Vintage Situation includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be older cases. For this brand design I attempted to come up with a logo that possessed a fluid vintage feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Lake Elsinore, California, design include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design jobs because it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the very same way dental practices do every one of their logo designs would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo features 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize how people should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo design developed for a hair design workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed a sense of calmness and elegance for their new hair salon. I came up with a design that did not go the obvious route of designing simply a stylized orchid but instead crafted a logo design which implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is more often than not the wrong path and in this case, the design ended up not being about the flower but alternately put the importance on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo layout produced for an equine ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original logotype concept styled to display the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and high tail carriage, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Cafe logo layout a small dining establishment, design consists of a customized script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout consists of a changed manuscript typeface which floats over a team of ornate lines as well as dots.

Logo layout for a software developer the layout attributes as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the significance supporting a company logo is just as important as how it brands the business it stands for.

Advance logo layout produced for a Lake Elsinore, California indoor designer, layout feature a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lake Elsinore, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, location evaluations, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have actually been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lake Elsinore, California logo design project was undertaken for a leadership specialist that assists business leaders to become more successful at overseeing people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a location to market their pre-owned equipment to other sports enthusiasts. I created their Lake Elsinore logo design dsign using an illustration which garners the attention of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really developed for an Lake Elsinore, California regional farm it was really created for an investments broker, and this creative logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop an identity that projected confidence, financial success, and prosperity.

 Lake Elsinore Logo design for a nonprofit, Transforming Factor Solutions - the logo design attribute for outwardly dealing with arrowhead and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this case, I struck a bullseye with the first go.

Logo design developed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to design a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.