Lakewood, California Logo Design

Each and every new Lakewood business person knows they need a logo, but few entrepreneurs fully grasp the pivotal role their business logo will make in their success, or the reason that one logo works far better than another. A logo design has an immediate and sustaining impact on the financial success of a company, pick the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help Lakewood, California businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not require contemplation, they can be comprehended in merely a look.
  2. Scalability: from labels to movie screens a scalable logo design will stay legible and equally emotive at every scale.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo design should be enduring and should feel as relevant today, tomorrow, and forty years from today.
Retro logo layout of a bicycle produced for a Lakewood, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an older part of the town and wished to visualize an old-fashioned feel without appearing as monotonous or low energy. I achieved both of these jobs by means of designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscope slide and also bacteria designed for Lakewood, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and effects of diseases, especially the branch of healthcare which works with the clinical examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and a lot more unforgettable.

logo layout with a jumping eco-friendly frog developed for a household fun facility in Lakewood, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, as well as a tree - designed for Lakewood, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers don’t shoot places or things but instead convey emotional journeys by means of the photos they capture. The thought behind this logo design was to use negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lakewood logo but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Lakewood logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial assessments on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world because the people that tend to hire a professional to create their logo design understand how vital a logo is for their company so they are way more vested in the outcome. Every logo design project has it’s share of challenges, however the greatest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Lakewood, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most important part of a published book because it is often the very first thing a person sees in the bookstore. With respect to a publishing company, it’s the best opportunity they will likely ever have to publicize their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many cases 1 of the things folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service based in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was surely a success.

 Lakewood logo style used for marketing as well as a label layout for Vintage Instance features an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be vintage cases. For this business logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Lakewood, California, design include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo jobs because it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the very same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize how people ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself will never have the likelihood to be understood.

Logo style created for a hair layout studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that carried a feeling of ease and class for their new hair studio. I created a concept which didn’t go the obvious course of crafting just a stylized orchid but alternatively delivered a business logo that implied an orchid in the formation of a swirl integrated into the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead put the importance on the emotion that they really wanted to transmit to their clients.

Arabian equine logo style developed for a steed ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype design tailored to illustrate the unique physical traits of the Arabian breed of horses. By having a different head shape and very high tail posture, the Arabian is one of the most quite easily identifiable horse types in the whole world.

Las Cafe logo style a little restaurant, design consists of a modified manuscript font which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, design includes a modified script font style which hovers above a team of elaborate lines and dots.

Logo style for a software programmer the design functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the meaning supporting a company logo is equally as important as how it brands the enterprise it represents.

Develop logo design produced for a Lakewood, California interior developer, design feature a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lakewood, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, area planning, site assessments, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have actually been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lakewood, California logo design assignment was completed for a management coach that assists business leaders to develop into more effective at overseeing people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to market their previously owned products to other sports enthusiasts. I designed their Lakewood logo design dsign along with a graphic that garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really designed for an Lakewood, California area farm it was actually developed for a commodities broker, and this brand was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a graphic that projects confidence, financial success, and wealth.

 Lakewood Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for externally encountering arrow and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Thankfully, in this case, I hit a bullseye with the 1st try.

Logo made for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to create a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.