Lancaster, California Logo Design

Every new Lancaster company knows they require a logo, yet few new business owners entirely understand the key role their logo design will play in their financial success, or why one business logo functions better than another. A logo has an instant and lasting effect on the success of a business, go with the right one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Lancaster, California companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Lancaster, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an old part of the area and wished to visualize a retro feel without coming across as monotonous or low energy. I fulfilled the two tasks by means of creating a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscope slide as well as germs made for Lancaster, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and effects of diseases, mainly the field of healthcare which deals with the laboratory examination of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be excessively literal with a concept and to a point, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog made for a family members enjoyable center in Lancaster, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - made for Lancaster, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers don’t capture places or things but instead convey emotional journeys through the photos they record. The idea behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lancaster logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Lancaster logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this specific type of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and family as well as with other people that they don’t even know so as to get objective point of views on the merit of a design concept. Fortunately, he shared it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to design their logo design understand how important a logo design is for their business so they are much more vested in the result. Every logo project has it’s allotment of hurdles, however the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Lancaster, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it is the most essential part of a published book due to the fact that it is in most cases the primary thing a person sees in the book store. With respect to a publisher, it’s the optimal opportunity they will likely ever get to promote their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many occurrences 1 of the traits consumers often tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a feeling of airline flight and it was surely a winner.

 Lancaster logo style utilized for advertising and also a label layout for Vintage Situation features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be vintage cases. For this custom logo concept I tried to come up with a logo that offered a fluid retro feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Lancaster, California, style consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo projects because it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design includes 4 characters startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize how people should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be comprehended.

Logo layout created for a hair style workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected a sense of relaxation and class for their new hair studio. I created a concept which did not go the obvious route of making just a stylized orchid but instead crafted a logo that implied an orchid in the pattern of a swirl featured into the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but instead laid the main focus on the perception that they really wanted to transmit to their patrons.

Arabian horse logo layout developed for a steed ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo concept fashioned to epitomize the unique physical traits of the Arabian breed of horses. By having a distinctive head form and high tail posture, the Arabian is one of the highly immediately recognizable equine lineages in the entire world.

Las Cafe logo style a small dining establishment, style consists of a customized manuscript font style which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style consists of a changed script font which hovers over a team of elaborate lines as well as dots.

Logo style for a software programmer the layout features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the significance behind a logo design is just as important as how it brands the enterprise it represents.

Advance logo layout produced for a Lancaster, California interior designer, design feature a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lancaster, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, space planning, location evaluations, programming, research, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have actually been customized to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lancaster, California logo design project was performed for a leadership specialist that enables business professionals to develop into more successful at managing people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a place to sell their used goods to other sports enthusiasts. I created their Lancaster business logo dsign with a graphic which garners the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really produced for an Lancaster, California area farm it was really developed for a products broker, and this company was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a brand mark that projects trust, financial success, and wealth.

 Lancaster Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for externally facing arrow and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular case, I hit a bullseye with the first try.

Logo design designed for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to create a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.