Acute Care 360 ImageCo, Lancaster, California, CA,

ImageCo, Lancaster, California, CA,

Evolv Design logo designed by ImageCo, Lancaster, California, CA,

Red Panda Publishers logo designed by ImageCo, Lancaster, California, CA,

Lancaster, California, CA,

ImageCo, Lancaster, California, CA,
ImageCo, Lancaster, California, CA,

Mid Valley Pathology logo designed by ImageCo, Lancaster, California, CA,

FSA OK logo designed by ImageCo, Lancaster, California, CA,

Emerald Heights logo designed by ImageCo, Lancaster, California, CA,

Club Sapphire logo designed by ImageCo, Lancaster, California, CA,

Downtown Dogs logo designed by ImageCo, Lancaster, California, CA,

School board logo designed by ImageCo, Lancaster, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Lancaster, California, CA,

Stoney Forensic logo designed by ImageCo, Lancaster, California, CA,

Smart kernels logo designed by ImageCo, Lancaster, California, CA,

TIPS ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to bear in mind that they can not reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design firm can only be determined by the quality of their portfolio, if the work in their design portfolio does not feature real world samples odds are they will not be able to deliver a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s goal is to echo your personal vision for your business. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Lancaster LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds develop unforgettable brands. We have undertaken brand design work for ranchers, educational institutions, heart surgeons, wedding singers, restaurants, retail stores, and virtually every other kind of business concern you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be utilized as an electrical sign. As a result of our sign first technique our logo designs can, and have been used in everything from garment labels to billboards. Our sign first method ensures that our logos are just as effective whether they are used in television commercials or website apps, they are consistently recognizable, understood, and always remembered regardless of size or function.

American Made ★ Design

Something that seriously sets ImageCo apart from other design companies that you may have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to perform, we perform ourselves. No matter the kind of project we take on, business logo, web page, trade show banners, or retail sign, we do not, and never will job-out our customer’s projects to organizations based outside the USA. Whenever you phone us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a middleman that marks up the price of your design project and determines the terms of how we do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Virtually every new Lancaster entrepreneur realizes that they probably need a logo, however few new business owners thoroughly grasp the vital role their logo design will perform in their financial success, or exactly why one logo design works more effectively than another. A logo design has an immediate and lasting impact on the viability of a business, select the right one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Lancaster businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require scrutiny, they can be grasped in merely a glance.
  2. Scalability: from clothing labels to retail signs a scalable business logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they brand.
  5. Relevance: a logo design needs to be enduring and should feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s a verb and a noun, it’s an identifying mark and the act of denoting something to make sure that it can be distinguished, its foundation comes from the mark burned onto animals. Today a brand symbolizes practically anything with an objective, whether it be profit or politics, a brand is an intrinsic aspect of defining the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are both from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a specific audience, it’s goal is to develop an image that the audience will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When someone states the names Porsche or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals want those brands. Brand image is why people acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the beginning of the majority of branding agencies you’ll find that they are quite often re-branded advertising agencies. When a person says they are in advertising and marketing the majority of people will likely have a preconceived notion about what they do. However when someone says “I am in branding”… it just sounds much more impressive, probably it’s since the majority of people do not understand what it implies to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that explains the visual elements of a product or company that influence perceptions. This primarily includes the name, the logo, the product packaging, the colors used but can also consist of sound, lights, texture, signage, just about anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a type of visual design which helps shape the image of a company, a product or an organization. Brand identity designers create logo designs, sign designs, packaging, and collateral products such as cards, stationery, and sales brochures. Some identity designers also build web sites and also software interfaces. The vital function of a brand identity designer is to establish the visual cues and a psychological tone with the goal of affecting actions, results and perceptions.

Featured SIGNS & LOGOS

Retro logo style of a bike created for a Lancaster coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an older part of the city and wished to project a nostalgic tone without coming across as boring or low energy. I fulfilled both of these tasks by means of creating a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide and also bacteria designed for Lancaster medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and consequences of diseases, especially the field of healthcare that deals with the clinical examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and a lot more unforgettable.

logo style with a jumping eco-friendly frog designed for a household enjoyable facility in Lancaster.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - created for Lancaster traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot locations or things but rather project emotional experiences by means of the pictures they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is representative of most good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I attempted to do something comparable to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lancaster logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Lancaster logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, even though he loved the concept, really did not care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get honest viewpoints on the value of a design concept. Fortunately, he discussed it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to design their logo comprehend how important a logo design is for their organization so they are way more invested in the outcome. Every logo job has it’s allotment of obstacles, but the largest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Lancaster publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most essential part of a published book because it is in most cases the primary thing a person sees in the book shop. Regarding a publisher, it’s the opportunity they will ever get to advertise their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences 1 of the aspects folks tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was undoubtedly a victory.

 Lancaster logo layout made use of for advertising and a label style for Vintage Instance features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be antique cases. For this custom logo design I tried to come up with a logo that possessed a fluid retro feel to it and could easily be used for every thing from a website to an insignia on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Lancaster, style include an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo jobs due to the fact that it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the exact same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how individuals should think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the chance to be comprehended.

Logo style developed for a Lancaster hair design studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that communicated an atmosphere of ease and connection for their new hair studio. I came up with a concept that did not go the obvious direction of designing simply a stylized orchid but instead created a logo design that implied a flower in the formation of a swirl featured in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the attention on the perception that they really wanted to project to their customers.

Arabian horse logo design produced for an equine ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo concept customized to exemplify the unique physical traits of the Arabian kind of horses. By having a different head form and high tail carriage, the Arabian is one of the most quite easily recognizable horse breeds in the entire world.

Las Cafe, A Lancaster Coffee shop logo design a tiny restaurant, style consists of a modified script font style which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design consists of a modified script font which hovers over a team of luxuriant lines and dots.

Logo layout for a software developer the style features and also legendary Lancaster component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the substance behind a company logo is equally as important as how it brands the organization it represents.

Progress logo design created for a Lancasterinterior designer, style feature a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lancaster interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Lancaster, the personalities for letter V and A in middle of the word progressed have been changed to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lancaster logo design job was carried out for a management expert that assists business professionals to become more effective at overseeing people, expectations, and productivity.

A Lancaster business logo style featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to sell off their previously owned goods to other sports enthusiasts.

I created their Lancaster logo design using an image which captures the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ ranches, this Lancaster company logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really created for an Lancaster regional farm it was actually created for a commodities broker, and this particular business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a brand mark that projected self-assurance, effectiveness, and opulence.

 Lancaster Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for externally facing arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where the target is. Fortunately, in this particular instance, I struck a bullseye with the very first try.

Logo design developed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned Lancaster sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the proprietor to develop a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Electrical sign design for Lancaster restaurnat designed by Lancaster Sign Shop
Lancaster logo design and brand identity design for Lancaster companies
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,

Logo designed by ImageCo, Lancaster, California, CA,

Logo designed by ImageCo, Lancaster, California, CA,

Logo designed by ImageCo, Lancaster, California, CA,

Logo designed by ImageCo, Lancaster, California, CA,

Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,
Logo designed by ImageCo, Lancaster, California, CA,