Lathrop Logo Design

Nearly every new Lathrop company realizes that they are in need of a logo, but few entrepreneurs entirely grasp the pivotal role their organization logo will play in their success, or exactly why one logo design functions better than another. A logo design has an immediate and lasting effect on the prosperity of a company, go with the correct one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Lathrop companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not require consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be ageless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bicycle developed for a Lathrop coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were launching in an old section of town and really wanted to cast an old-fashioned feel without appearing as uninteresting or low energy. I achieved both tasks by means of creating a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscope slide as well as germs made for Lathrop clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, mainly the branch of healthcare which works with the clinical evaluation of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and much more memorable.

logo design with a jumping green frog developed for a family members fun facility in Lathrop.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, as well as a tree - designed for Lathrop travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers tend not to capture locations or things but rather convey emotional journeys through the images they record. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lathrop logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Lathrop logo design with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family as well as with other people that they don’t even know so as to get neutral assessments on the benefit of a design concept. Fortunately, he talked about it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to design their logo design understand how important a logo is for their organization so they are much more invested in the end result. Every logo project has it’s share of difficulties, but the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Lathrop publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it is the most critical part of a published book considering that it is usually the very first thing a person sees in the bookstore. With regard to a publishing company, it’s the optimal opportunity that they will likely ever get to publicize their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many occurrences 1 of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was certainly a winner.

 Lathrop logo design utilized for advertising and a label design for Vintage Instance includes an archaic font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be older cases. For this brand concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for everything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in Lathrop, design consist of an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design projects considering that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the very same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo includes 4 personalities startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how people should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo style produced for a hair layout workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed an atmosphere of peace and connection for their new hair studio. I created a concept that didn’t go the obvious course of crafting simply a stylized orchid but instead created a logo design that implied an orchid in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they really wanted to project to their patrons.

Arabian equine logo design produced for a horse ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo design tailored to exemplify the unique physical traits of the Arabian kind of equines. By having an identifiable head shape and high tail posture, the Arabian is one of the highly immediately recognizable equine lineages in the world.

Las Cafe logo design a tiny restaurant, layout includes a customized manuscript typeface which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout consists of a modified manuscript font which floats over a team of luxuriant lines and dots.

Logo layout for a software program designer the style features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the substance behind a company logo is equally as important as how it serves the business it stands for.

Evolve logo style developed for a Lathrop interior designer, layout attribute a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lathrop interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have actually been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lathrop logo design project was done for a leadership guide that aids business professionals to develop into more successful at managing people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to sell their used goods to other sports enthusiasts. I tailored their Lathrop logo design dsign with an illustration which garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually produced for an Lathrop regional farm it was in reality developed for a products broker, and this creative logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate an identity that projected assurance, financial success, and luxury.
Logo design developed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to design a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.