Lemoore Logo Design

Virtually every new Lemoore organization realizes that they require a logo, but few entrepreneurs thoroughly understand the key role their logo will make in their financial success, or precisely why one logo design performs far better than another. A logo design has a critical and sustaining impact on the success of a company, go with the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Lemoore businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike developed for a Lemoore coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an old section of the town and wanted to cast a retro feel without appearing as boring or low energy. I accomplished the two tasks by developing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo design with a microscope slide as well as germs designed for Lemoore clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and effects of diseases, mainly the branch of medicine which deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be excessively literal with a concept and to a point, this design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and much more memorable.

logo style with a leaping environment-friendly frog designed for a family fun center in Lemoore.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and also a tree - made for Lemoore travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but rather communicate emotional journeys through the pictures they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lemoore logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Lemoore logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced point of views on the merit of a design. Fortunately, he discussed it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that tend to hire an expert to design their logo understand how important a logo is for their business so they are much more vested in the result. Every logo job has it’s share of hurdles, but the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Lemoore publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most important part of a published book considering that it is in most cases the first thing a person sees in the book store. Regarding a publisher, it’s the best opportunity that they will ever get to spotlight their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many occurrences 1 of the things people often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service located in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was undoubtedly a victory.

 Lemoore logo design made use of for marketing and a tag design for Vintage Case includes an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be older cases. For this logo concept I attempted to come up with a logo that provided a fluid vintage feel to it and could be used for every thing from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Lemoore, design include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects because it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the very same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo includes 4 characters surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be comprehended.

Logo layout developed for a hair design studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected an atmosphere of simplicity and elegance for their new hair salon. I came up with a design that didn’t go the obvious route of crafting just a stylized orchid but rather delivered a logo design that suggested a flower in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the logo design with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo is more often than not the wrong path and in this case, the design ended up not being about the flower but instead put the main focus on the emotion that they really wanted to forecast to their customers.

Arabian steed logo layout created for a horse cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo concept styled to exemplify the unique physical traits of the Arabian kind of horses. By having an unique head shape and high tail carriage, the Arabian is one of the most immediately identifiable horse breeds in the whole world.

Las Cafe logo style a tiny restaurant, style contains a customized script typeface which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style contains a customized script font style which hovers over a group of ornate lines and dots.

Logo design for a software program developer the style functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in many cases the significance supporting a logo design is equally as important as how it serves the company it stands for.

Advance logo style created for a Lemoore interior designer, design function a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lemoore interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location inspections, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have been customized to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lemoore logo design job was completed for a management specialist that assists business leaders to become more efficient at supervising people, expectations, and productivity.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a place to sell off their secondhand equipment to other sports enthusiasts. I designed their Lemoore business logo dsign with an image that garners the attention of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Lemoore regional farm it was actually designed for a products broker, and this brand was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a graphic that projects self-assurance, success, and prosperity.
Logo design made for using an indication for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to develop a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.