Lennox, California Logo Design
Virtually every new Lennox business professional understands that they are in need of a logo, yet few new business owners entirely grasp the crucial role their logo will perform in their financial success, or why one logo design performs better than another. A business logo has an instant and lasting impact on the financial success of a company, go with the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of an organization.
The logos presented in the ImageCo portfolio help Lennox, California businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
- Simplicity: simple logos don’t require consideration, they can be understood in merely a glimpse.
- Scalability: from labels to signboards a scalable business logo will stay legible and just as emotive at virtually any scale.
- Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
- Relevance: a business logo must be ageless and should feel as relevant today, tomorrow, and twenty five years from today.
Ferry Street Coffee Company | Logo Design | Retail Branding
This fledgling coffee roaster and bistro were opening up in an older part of town and wanted to cast a vintage feel without appearing as boring or low energy. I fulfilled both of these jobs by means of developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline which studies the triggers and outcomes of diseases, mainly the field of medicine that works with the laboratory assessment of samples of human body tissue for diagnostic or forensic objectives.
The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a business logo design.
Usually I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and even more meaningful.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.
Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy mood.
In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot places or things but rather communicate emotional journeys through the images they record. The idea behind this logo design was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they frequently share whole stories using their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I tried to do something similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable Lennox logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The lion’s share of logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific type of sea bird. When I turn a concept over to a client I urge them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get objective viewpoints on the value of a concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept. Custom logo designs are a weird creature in the design world because the people that tend to hire a professional to design their business logo understand how essential a logo is for their organization so they are much more invested in the outcome. Every logo design project possesses it’s share of challenges, however the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a thin piece of real estate to work with, however it is the most critical part of a printed book because it is ordinarily the initial thing a person sees in the bookstore. For a publishing company, it’s the opportunity that they will ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.
This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and depart but it seems like that in many instances one of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was undoubtedly a winner.
Vintage Case | Logo Design
Vintage case specialized in brand new cases for musical instruments, which seemed to be older cases. For this logo concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could be used for every thing from a web site to a label on brand new cases that appeared like they were from a different point in time.
Kujak Orthodontics | Logo Design | Sign Design
Dental logos can easily be one of the most difficult logo jobs because it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.
I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.
I really love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.
Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to relate.
The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself won’t have the opportunity to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios needed a company logo which carried a sense of relaxation and connection for their new hair salon. I created a design which didn’t go the obvious route of creating simply a stylized orchid but alternatively created a logo design that implied an orchid in the formation of a swirl featured in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is usually the wrong course and in this case, the design ended up not being about the flower but alternately put the attention on the feeling that they wanted to forecast to their clients.
Dazzo Arabians | Logo Design
ImageCo crafted a unique brand concept styled to manifest the unique physical traits of the Arabian kind of equines. By having a distinctive head shape and high tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo design a small dining establishment, layout includes a modified manuscript typeface which floats over a team of ornate lines and also dots.
Smart Kernels | Logo Design
A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in quite a few cases the meaning behind a company logo is just as important as how it serves the company it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Lennox, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
The MQ farms custom logo idea wasn’t really composed for an Lennox, California area farm it was actually developed for an investments broker, and this brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make an identity that projects self-assurance, financial success, and wealth.
Turning Point Foundation | Logo Design
The Turning Point Foundation was entirely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Luckily, in this instance, I nailed a bullseye with the first go.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I’ve crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to create a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.
