Lennox Logo Design
- Simplicity: simple logo designs do not require deliberation, they can be grasped in merely a look.
- Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at any size.
- Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
- Relevance: a logo needs to be timeless and will feel relevant today, tomorrow, and forty years from today.
Ferry Street Coffee Company | Logo Design | Retail Branding
This fledgling coffee roaster and bistro were opening in an old part of the town and hoped to cast an old-fashioned tone without appearing as monotonous or low energy. I accomplished both of these jobs via designing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.
Mid-Valley Pathology | Logo Design
Pathology is the science which investigates the causes and effects of diseases, especially the branch of medicine that works with the laboratory examination of samplings of body tissue for diagnostic or forensic reasons.
The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.
Typically I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and even more meaningful.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.
Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feel.
In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead project emotional experiences through the pictures they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they frequently convey entire stories using their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with just words. I attempted to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable Lennox logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The bulk of business logo design jobs that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular breed of sea bird. When I turn a design over to a client I encourage all of them to share it with friends and family members as well as with other people that they don’t even know so as to get unbiased viewpoints on the benefit of a concept. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design. Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their business logo realize how crucial a logo design is for their company so they are much more invested in the result. Every logo job has it’s share of difficulties, however the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a cramped slice of real estate to work with, but it really is the most necessary part of a published book due to the fact that it is often the initial thing a person sees in the book shop. For a publishing company, it’s the optimal opportunity they will ever have to promote their label and get their logo design in front of the men and women that buy actual books.
This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and depart but it seems that in many instances one of the aspects people usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was definitely a victory.
Vintage Case | Logo Design
Vintage case specialized in brand-new cases for musical instruments, which appeared to be older cases. For this custom logo design I sought to come up with a logo that had a fluid old style feel to it and could be utilized for every thing from a website to a label on brand new cases that appeared like they were from a different point in time.
Kujak Orthodontics | Logo Design | Sign Design
Dentistry logos can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.
I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.
I actually love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.
Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.
The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize how individuals should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios required a logo design that communicated a spirit of simplicity and elegance for their new hair studio. I came up with a concept which did not go the obvious path of crafting simply a stylized orchid but alternatively created a logo design which suggested an orchid in the formation of a swirl blended in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is usually the incorrect direction and in this case, the design ended up not being about the flower but instead laid the main focus on the perception that they really wanted to transmit to their patrons.
Dazzo Arabians | Logo Design
ImageCo designed an original organization logo design tailored to illustrate the unique physical traits of the Arabian type of equines. With an unique head shape and high tail carriage, the Arabian is one of the highly easily recognizable horse breeds in the entire world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo layout a tiny restaurant, style contains a modified script typeface which hovers above a group of ornate lines and dots.
Smart Kernels | Logo Design
A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.
The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the symbolism behind a company logo is equally as important as how it brands the organization it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Lennox interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, site examinations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This particular Lennox logo design project was performed for a leadership advisor that enables business leaders to become more efficient at managing people, expectations, and productivity.
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
Brewgrrs Restaurant | Logo Design | Restaurant Branding
