Lincoln, California Logo Design

Virtually every new Lincoln business knows they need a logo, but few entrepreneurs entirely comprehend the vital role their logo can take in their becoming successful, or why one logo performs better than another. A company logo has a critical and lasting influence on the financial success of a company, pick the right one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help Lincoln, California companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not require consideration, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a Lincoln, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening up in an older part of the town and really wanted to project a nostalgic tone without coming across as boring or low energy. I achieved both tasks via creating a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as bacteria designed for Lincoln, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and consequences of diseases, mainly the field of medicine which deals with the laboratory evaluation of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and a lot more meaningful.

logo layout with a leaping eco-friendly frog developed for a family members fun center in Lincoln, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Lincoln, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but rather project emotional experiences by means of the images they capture. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lincoln logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Lincoln logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific type of sea bird.

When I turn a design over to a client I urge them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get neutral judgements on the worthiness of a concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that are inclined to hire an expert to design their logo recognize how important a logo is for their organization so they are much more vested in the result. Every logo job possesses it’s allotment of challenges, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Lincoln, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most crucial part of a published book due to the fact that it is usually the primary thing a person views in the book shop. Concerning a publisher, it’s the optimal opportunity they will ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases one of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to confering a sense of airline flight and it was certainly a success.

 Lincoln logo design used for advertising and marketing as well as a tag design for Vintage Instance features an old font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be much older cases. For this custom logo concept I strove to come up with a logo that had a fluid vintage feel to it and could be used for everything from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Lincoln, California, layout include an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design jobs due to the fact that it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo features 4 personalities surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo style created for a hair style workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated a spirit of contentment and elegance for their new hair salon. I created a concept which didn’t go the obvious route of crafting just a stylized orchid but rather delivered a logo that implied a flower in the pattern of a swirl featured in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but alternately put the main focus on the emotion that they wanted to forecast to their patrons.

Arabian steed logo style created for an equine cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique brand concept styled to symbolize the unique physical traits of the Arabian kind of equines. By having an unique head shape and high tail posture, the Arabian is one of the most quite easily identifiable horse lineages in the whole world.

Las Coffee shop logo layout a small dining establishment, style consists of a changed script typeface which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design consists of a changed script font which hovers over a team of elaborate lines as well as dots.

Logo style for a software program developer the design functions as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in many cases the substance supporting a company logo is just as important as how it brands the business it represents.

Advance logo layout produced for a Lincoln, California interior designer, style function a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lincoln, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words advanced have actually been customized to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lincoln, California logo design assignment was undertaken for a management specialist that assists business leaders to become more effective at overseeing people, expectations, and productivity.
A logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a place to market their used products to other sports enthusiasts. I tailored their Lincoln logo design dsign utilizing an illustration which garners the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Lincoln, California area farm it was actually created for a products broker, and this particular logo design was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce an identity that projects confidence, success, and luxury.

 Lincoln Logo design for a nonprofit, Transforming Point Solutions - the logo style feature for outwardly dealing with arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Fortunately, in this instance, I struck a bullseye with the 1st shot.

Logo created for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to develop a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.