Lompoc Logo Design
- Simplicity: simple logo designs do not demand consideration, they can be comprehended in merely a look.
- Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at any scale.
- Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
- Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and thirty years from today.
Ferry Street Coffee Company | Logo Design | Retail Branding
This fledgling coffee roaster and coffee bar were actually opening in an older section of town and wanted to project a nostalgic feel without appearing as monotonous or low energy. I accomplished the two jobs by designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline that researches the causes and consequences of diseases, mainly the field of medicine that deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic intents.
The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.
Generally I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and even more unforgettable.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.
Given that the full name of the business has the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feel.
In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area because travel photographers tend not to capture places or things but instead project emotional journeys through the photos they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they frequently share whole stories using their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable Lompoc logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.
Coastal Wireless | Logo Design The bulk of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this specific type of sea bird. When I turn a concept over to a client I urge all of them to discuss it with friends and family as well as with people that they don’t actually know so as to get unprejudiced point of views on the value of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept. Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their business logo comprehend how vital a logo is for their company so they are much more invested in the end result. Every logo job has it’s portion of hurdles, but the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a slender parcel of real estate to work with, however it really is the most essential part of a printed book given that it is ordinarily the very first thing a person views in the bookstore. With respect to a publisher, it’s the optimal opportunity that they will likely ever have to spotlight their label and get their logo design in front of the people that shop for actual books.
This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and depart yet it seems like that in many instances 1 of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was undoubtedly a winner.
Vintage Case | Logo Design
Vintage case specialized in new cases for musical instruments, that appeared to be much older cases. For this business logo design I tried to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another generation.
Kujak Orthodontics | Logo Design | Sign Design
Dental logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.
I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.
I actually love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.
Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to project.
The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios needed a logo design which carried an atmosphere of tranquility and class for their new hair studio. I came up with a concept which did not go the obvious route of designing simply a stylized orchid but alternatively designed a logo design which implied a flower in the pattern of a swirl blended into the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is frequently the wrong course and in this case, the design ended up not being about the flower but alternately put the emphasis on the feeling that they really wanted to project to their patrons.
Dazzo Arabians | Logo Design
ImageCo designed a one-of-a-kind company logo design customized to embody the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and high tail carriage, the Arabian is one of the most quite easily recognizable horse breeds in the entire world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo layout a little restaurant, design includes a changed manuscript font style which hovers over a team of luxuriant lines as well as dots.
Smart Kernels | Logo Design
A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in quite a few cases the meaning behind a company logo is just as important as how it brands the enterprise it represents.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Lompoc interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This Lompoc logo design project was done for a leadership consultant that aids business professionals to develop into more successful at supervising people, expectations, and productivity.
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
Brewgrrs Restaurant | Logo Design | Restaurant Branding
