Lompoc, California Logo Design
Every new Lompoc business realizes that they are in need of a logo, however few new business owners fully grasp the essential role their logo design can play in their success, or exactly why one logo performs better than another. A logo design has an immediate and sustaining influence on the viability of a business, go with the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life span of a business.
The logos presented in the ImageCo portfolio help Lompoc, California companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.
- Simplicity: simple logos don’t require scrutiny, they can be grasped in just a glimpse.
- Scalability: from labels to billboards a scalable logo design will stay legible and just as emotive at every scale.
- Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
- Relevance: a business logo must be timeless and should feel as relevant today, tomorrow, and 20 years from now.
Ferry Street Coffee Company | Logo Design | Retail Branding
This start-up coffee roaster and coffeehouse were actually opening in an old part of the city and really wanted to project a nostalgic vibe without appearing as boring or low energy. I achieved both jobs via creating a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.
Mid-Valley Pathology | Logo Design
Pathology is the science which analyzes the triggers and outcomes of diseases, mainly the branch of medicine that deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic objectives.
The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.
Normally I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and a lot more unforgettable.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.
Given that the name of the company has the word springz in its name the clear choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy mood.
In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers don’t shoot places or things but rather communicate emotional experiences by means of the pictures they capture. The idea behind this logo composition was to use negative space to project more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently share whole stories using their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable Lompoc logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.
Coastal Wireless | Logo Design The bulk of business logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this specific type of sea bird. When I turn a design over to a client I encourage them to talk about it with friends and family as well as with individuals that they don’t actually know so as to get impartial viewpoints on the worthiness of a concept. Fortunately, he talked about it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design. Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo understand how important a logo design is for their organization so they are way more vested in the outcome. Every logo job possesses it’s portion of difficulties, but the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a cramped segment of real estate to work with, yet it is the most essential part of a printed book because it is ordinarily the very first thing a person sees in the bookstore. For a publishing company, it’s the opportunity that they will likely ever have to publicize their label and get their logo design in front of the individuals that purchase actual books.
This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.
Air LA | Logo Design
Airlines come and depart nevertheless it seems that in many instances 1 of the things individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of flight and it was definitely a victory.
Vintage Case | Logo Design
Vintage case focused in brand new cases for musical instruments, that seemed to be antique cases. For this brand design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from a different point in time.
Kujak Orthodontics | Logo Design | Sign Design
Dental care logos can be one of the most difficult logo design jobs because it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.
I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.
I really love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.
Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to communicate.
The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be understood.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios needed a logo that carried a sense of simplicity and class for their new hair salon. I came up with a concept that didn’t go the obvious path of creating simply a stylized orchid but instead designed a logo which implied an orchid in the formation of a swirl integrated in to the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is in most cases the wrong course and in this case, the design ended up not being about the flower but instead laid the importance on the feeling that they wanted to transmit to their customers.
Dazzo Arabians | Logo Design
ImageCo designed a unique logo design tailored to exemplify the unique physical traits of the Arabian type of horses. By having a different head form and higher tail posture, the Arabian is one of the most quite easily recognizable equine types in the whole world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo design a tiny restaurant, style consists of a changed manuscript font which floats above a group of elaborate lines as well as dots.
Smart Kernels | Logo Design
A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.
The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the meaning supporting a business logo is equally as important as how it brands the enterprise it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Lompoc, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, location assessments, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
The MQ farms emblem design wasn’t really created for an Lompoc, California regional farm it was really developed for an investments broker, and this trademark was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a image that projects self-confidence, success, and wealth.
Turning Point Foundation | Logo Design
The Turning Point Foundation was completely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the very first shot.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to develop a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.
