Lompoc, California Logo Design
Nearly every new Lompoc venture realizes that they need a logo, yet few new business owners thoroughly understand the vital role their business logo can make in their success, or precisely why one business logo functions far better than another. A company logo has an immediate and lasting influence on the prosperity of a company, select the right one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life span of a company.
The logos featured in the ImageCo portfolio help Lompoc, California businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
- Simplicity: simple logos do not demand consideration, they can be realized in just a glimpse.
- Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at any size.
- Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
- Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
- Relevance: a business logo needs to be enduring and should feel relevant today, tomorrow, and thirty years from today.
Logo PORTFOLIO Volume 1
Ferry Street Coffee Company | Logo Design | Retail Branding
This fledgling coffee roaster and coffee bar were opening up in an old section of the community and wanted to project a nostalgic tone without appearing as monotonous or low energy. I achieved both of these tasks by means of designing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline which investigates the causes and effects of diseases, especially the branch of medicine that deals with the laboratory assessment of specimens of body cellular material for diagnostic or forensic purposes.
The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a business logo design.
Typically I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and even more meaningful.
Cool Springs | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.
Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.
In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers don’t capture locations or things but instead reveal emotional experiences through the photos they capture. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often tell entire stories through their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable Lompoc logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The lion’s share of business logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this particular variety of sea bird. When I turn a concept over to a customer I urge them to talk about it with friends and family members as well as with people that they don’t actually know so as to get objective judgements on the worthiness of a concept. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept. Custom logo designs are a weird creature in the design world because the people that tend to hire an expert to design their logo design realize how crucial a logo is for their business so they are way more vested in the result. Every logo design job possesses it’s share of difficulties, however the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a cramped piece of real estate to work with, but it really is the most essential part of a published book given that it is ordinarily the primary thing a person views in the bookstore. With regard to a publishing company, it’s the best opportunity they will likely ever get to advertise their brand and get their logo design in front of the individuals that buy actual books.
This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.
Air LA | Logo Design
Airlines come and depart yet it seems like that in many cases 1 of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service located in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was undoubtedly a victory.
Vintage Case | Logo Design
Vintage case focused in all new cases for musical instruments, that appeared to be much older cases. For this business logo concept I tried to come up with a logo that provided a fluid old style feel to it and could be used for everything from a website to an insignia on brand new cases that appeared like they were from a different era.
Kujak Orthodontics | Logo Design | Sign Design
Dental logos can be one of the most challenging and difficult logo design projects because it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.
I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.
I really love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.
Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to relate.
The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain precisely how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be understood.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios needed a company logo which conveyed a feeling of serenity and class for their new hair salon. I came up with a concept that did not go the obvious path of making simply a stylized orchid but alternatively delivered a company logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is usually the wrong course and in this case, the design ended up not being about the orchid but alternately put the focus on the emotion that they really wanted to forecast to their customers.
Dazzo Arabians | Logo Design
ImageCo developed an original creative logo concept fashioned to epitomize the unique physical traits of the Arabian breed of horses. With a different head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the whole world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo style a little dining establishment, layout includes a modified manuscript font style which hovers above a team of elaborate lines as well as dots.
Smart Kernels | Logo Design
A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in quite a few cases the substance supporting a business logo is just as important as how it serves the business it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Lompoc, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site inspections, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
The MQ farms logo idea wasn’t actually created for an Lompoc, California area farm it was in reality created for a products broker, and this particular trademark was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design an identity that projected confidence, success, and opulence.
Turning Point Foundation | Logo Design
The Turning Point Foundation was totally open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the 1st go.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the business owner to develop a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.
