Long Beach, California Logo Design

Every new Long Beach organization understands that they need a logo, however few entrepreneurs thoroughly understand the vital role their logo will make in their financial success, or precisely why one business logo performs more effectively than another. A business logo has an instant and lasting impact on the growth of a company, go with the right one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help Long Beach, California businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be lasting and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Long Beach, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an older part of the community and really wanted to cast a nostalgic feel without appearing as boring or low energy. I fulfilled the two tasks by designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscope slide as well as bacteria developed for Long Beach, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and outcomes of diseases, mainly the field of medicine which works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more attention grabbing and much more meaningful.

logo layout with a jumping eco-friendly frog created for a family enjoyable center in Long Beach, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - developed for Long Beach, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector because travel photographers tend not to capture places or things but rather convey emotional experiences through the images they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Long Beach logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Long Beach logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and family as well as with people that they don’t actually know so as to get unbiased assessments on the worthiness of a concept. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their business logo recognize how crucial a logo design is for their business so they are way more vested in the end result. Every logo design project possesses it’s share of difficulties, however the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Long Beach, California book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it really is the most crucial part of a published book because it is often the initial thing a person views in the book shop. With regard to a publisher, it’s the most ideal opportunity that they will likely ever get to publicize their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases one of the things individuals often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was definitely a success.

 Long Beach logo layout made use of for advertising and marketing and also a label layout for Vintage Instance includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be vintage cases. For this brand concept I strove to come up with a logo that offered a fluid retro feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in Long Beach, California, design consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo projects because it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo features 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be understood.

Logo design developed for a hair layout studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which carried a spirit of peace and elegance for their new hair salon. I came up with a design that didn’t go the obvious course of creating just a stylized orchid but rather crafted a logo design which suggested a flower in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is usually the incorrect path and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they wanted to transmit to their patrons.

Arabian steed logo style developed for a steed cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo design fashioned to exemplify the unique physical traits of the Arabian type of horses. With a distinctive head shape and very high tail posture, the Arabian is one of the most quite easily identifiable equine lineages in the entire world.

Las Coffee shop logo layout a little restaurant, design consists of a customized script font style which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout contains a customized script font which hovers above a team of ornate lines and also dots.

Logo style for a software program developer the design functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the significance supporting a logo design is just as important as how it serves the organization it represents.

Progress logo layout developed for a Long Beach, California interior developer, design feature a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Long Beach, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, location inspections, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have actually been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Long Beach, California logo design project was done for a management guide that aids business professionals to become more efficient at handling people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell their pre-owned products to other sports enthusiasts. I designed their Long Beach business logo dsign with an illustration that garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually produced for an Long Beach, California regional farm it was in reality designed for an investments broker, and this particular business logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a graphic that projected confidence, effectiveness, and opulence.

 Long Beach Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for ostensibly facing arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Luckily, in this instance, I nailed a bullseye with the first go.

Logo design created for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to produce a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.