Los Angeles, California Logo Design

Nearly every new Los Angeles business person understands that they require a logo, but few entrepreneurs entirely recognize the crucial role their business logo can take in their becoming successful, or precisely why one business logo works better than another. A business logo has a critical and long-term influence on the growth of a company, go with the right one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help Los Angeles, California companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to movie screens a scalable business logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be ageless and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo style of a bicycle produced for a Los Angeles, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an old section of the community and hoped to project a retro feel without appearing as uninteresting or low energy. I achieved each of the jobs by means of developing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide and germs created for Los Angeles, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, especially the branch of healthcare that works with the clinical examination of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and even more unforgettable.

logo design with a jumping eco-friendly frog designed for a family fun center in Los Angeles, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - created for Los Angeles, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot places or things but instead reveal emotional experiences by means of the pictures they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Los Angeles logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Los Angeles logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a design over to a client I urge all of them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get impartial opinions on the value of a design. Fortunately, he talked about it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world because the people that tend to hire an expert to design their logo design recognize how crucial a logo design is for their company so they are way more invested in the end result. Every logo project has it’s share of difficulties, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Los Angeles, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most crucial part of a published book given that it is in most cases the primary thing a person views in the book store. Concerning a publishing company, it’s the absolute best opportunity that they will likely ever have to promote their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances one of the traits consumers often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was undoubtedly a victory.

 Los Angeles logo layout made use of for marketing and also a tag style for Vintage Situation features an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that looked to be antique cases. For this brand design I tried to come up with a logo that had a fluid nostalgic feel to it and could be utilized for everything from a web site to a label on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Los Angeles, California, style include an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design projects considering that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo features 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo design created for a hair style workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that conveyed a sense of ease and elegance for their new hair studio. I created a design that did not go the obvious direction of creating simply a stylized orchid but rather created a logo design that suggested a flower in the formation of a swirl featured in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in creating a company logo is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but instead put the focus on the perception that they really wanted to forecast to their customers.

Arabian horse logo layout produced for a horse cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created an original company logo design customized to manifest the unique physical traits of the Arabian breed of horses. By having a different head shape and very high tail posture, the Arabian is one of the very most easily identifiable equine lineages in the whole world.

Las Cafe logo design a small restaurant, design contains a changed script font which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style contains a customized manuscript font style which floats over a team of elaborate lines and dots.

Logo design for a software program developer the layout attributes as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the meaning behind a business logo is just as important as how it serves the company it stands for.

Develop logo style developed for a Los Angeles, California interior designer, layout attribute a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Los Angeles, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site assessments, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have actually been modified to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Los Angeles, California logo design assignment was completed for a leadership coach that aids business professionals to become more efficient at supervising people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a place to sell off their pre-owned items to other sports enthusiasts. I tailored their Los Angeles logo design dsign along with a graphic that garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually produced for an Los Angeles, California area farm it was in reality created for a commodities broker, and this company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a brand mark that projects esteem, success, and wealth.

 Los Angeles Logo design for a nonprofit, Transforming Factor Solutions - the logo style function for ostensibly facing arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Fortunately, in this particular instance, I nailed a bullseye with the first go.

Logo designed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to produce a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.