Los Angeles, California Logo Design

Every new Los Angeles business person realizes that they are in need of a logo, yet few entrepreneurs entirely understand the crucial role their logo can play in their financial success, or exactly why one logo design performs more effectively than another. A logo has an instant and long-term effect on the viability of a business, pick the right one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help Los Angeles, California businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from labels to billboards a scalable logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be timeless and will feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bike developed for a Los Angeles, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening in an old section of the city and really wanted to project a vintage atmosphere without coming across as uninteresting or low energy. I fulfilled each of the jobs via developing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide and bacteria designed for Los Angeles, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and outcomes of diseases, especially the branch of medicine which deals with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and more meaningful.

logo design with a jumping green frog developed for a family fun facility in Los Angeles, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - developed for Los Angeles, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession because travel photographers tend not to shoot places or things but rather reveal emotional journeys through the images they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Los Angeles logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Los Angeles logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the worthiness of a design. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire a professional to design their logo design understand how important a logo design is for their organization so they are way more invested in the outcome. Every logo design job possesses it’s share of hurdles, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Los Angeles, California book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most necessary part of a published book because it is often the very first thing a person sees in the book store. For a publisher, it’s the best opportunity they will ever have to publicize their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases 1 of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was undoubtedly a victory.

 Los Angeles logo design utilized for marketing as well as a label style for Vintage Instance includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be older cases. For this business logo design I attempted to come up with a logo that offered a fluid retro feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different point in time.

Logo produced for an orthodontist in Los Angeles, California, design include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo projects considering that it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the very same way dentists do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design features 4 personalities surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how people should think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo style produced for a hair design studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected a spirit of relaxation and elegance for their new hair salon. I created a concept that didn’t go the obvious direction of crafting simply a stylized orchid but rather designed a logo which implied a flower in the pattern of a swirl integrated into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a business logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they wanted to transmit to their clients.

Arabian equine logo layout produced for a steed ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo concept styled to manifest the unique physical traits of the Arabian type of equines. By having a different head form and high tail carriage, the Arabian is one of the very most easily identifiable horse breeds in the world.

Las Cafe logo style a tiny dining establishment, style consists of a customized script typeface which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design includes a customized script font style which hovers above a team of luxuriant lines and also dots.

Logo design for a software program developer the layout functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in quite a few cases the meaning behind a business logo is just as important as how it brands the organization it stands for.

Progress logo layout developed for a Los Angeles, California interior designer, design feature a series of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Los Angeles, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, location inspections, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have actually been modified to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Los Angeles, California logo design job was done for a management specialist that assists business professionals to become more successful at managing people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their pre-owned goods to other sports enthusiasts. I tailored their Los Angeles business logo dsign along with an illustration that garners the interest of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really composed for an Los Angeles, California regional farm it was actually designed for a commodities broker, and this particular brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projected trust, effectiveness, and wealth.

 Los Angeles Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for ostensibly facing arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the 1st try.

Logo design made for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to develop a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.