Los Angeles Logo Design

Every new Los Angeles venture understands that they require a logo, but few entrepreneurs thoroughly grasp the key role their company logo will take in their success, or why one logo performs better than another. A logo design has an immediate and sustaining effect on the financial success of a business, go with the correct one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Los Angeles companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike produced for a Los Angeles coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an old part of the community and hoped to project a vintage tone without coming across as stodgy or low energy. I fulfilled each of the tasks via developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide and germs created for Los Angeles medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, mainly the branch of healthcare which works with the laboratory assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and even more memorable.

logo design with a jumping green frog created for a household enjoyable center in Los Angeles.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - made for Los Angeles travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot locations or things but instead project emotional experiences through the photos they record. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I tried to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Los Angeles logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Los Angeles logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get neutral viewpoints on the benefit of a concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that tend to hire an expert to create their logo design comprehend how vital a logo design is for their organization so they are way more vested in the end result. Every logo design job possesses it’s share of obstacles, however the most significant obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Los Angeles publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most crucial part of a published book due to the fact that it is in most cases the primary thing a person views in the book store. Regarding a publisher, it’s the most ideal opportunity they will ever get to advertise their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences one of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was definitely a success.

 Los Angeles logo style utilized for marketing and also a label style for Vintage Situation features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be older cases. For this custom logo design I sought to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a web site to a label on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in Los Angeles, design include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo projects due to the fact that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design features 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how individuals ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo design created for a hair style workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected an atmosphere of serenity and class for their new hair studio. I came up with a design that didn’t go the obvious course of creating simply a stylized orchid but rather created a logo design that suggested a flower in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo is frequently the wrong direction and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they wanted to project to their customers.

Arabian equine logo design developed for a horse ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo design tailored to symbolize the unique physical traits of the Arabian breed of equines. With a different head shape and high tail carriage, the Arabian is one of the highly immediately identifiable equine types in the entire world.

Las Coffee shop logo style a little restaurant, layout includes a changed script typeface which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style contains a changed manuscript font which hovers above a group of elaborate lines as well as dots.

Logo design for a software designer the layout attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the significance behind a logo design is equally as important as how it serves the business it represents.

Evolve logo layout produced for a Los Angeles indoor developer, style function a collection of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Los Angeles interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site evaluations, programming, research, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have actually been changed to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Los Angeles logo design job was performed for a management coach that aids business professionals to develop into more efficient at handling people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to market their pre-owned products to other sports enthusiasts. I created their Los Angeles logo dsign with an illustration which captures the interest of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually developed for an Los Angeles area farm it was really created for an investments broker, and this particular brand was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a brand mark that projects self-confidence, financial success, and luxury.
Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to create a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.