Los Gatos, California Logo Design

Virtually every new Los Gatos business professional understands that they are in need of a logo, however few new business owners entirely grasp the crucial role their logo will play in their financial success, or precisely why one logo design performs better than another. A logo has an immediate and long term impact on the growth of a company, pick the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of an organization.

The logos presented in the ImageCo portfolio help Los Gatos, California companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to movie screens a scalable business logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design should be enduring and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo layout of a bicycle created for a Los Gatos, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an old part of the area and really wanted to visualize a nostalgic vibe without appearing as monotonous or low energy. I achieved both jobs by means of designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscope slide as well as germs created for Los Gatos, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and consequences of diseases, especially the field of healthcare which deals with the clinical assessment of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and much more unforgettable.

logo layout with a leaping eco-friendly frog created for a family members enjoyable center in Los Gatos, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - created for Los Gatos, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture places or things but instead communicate emotional experiences by means of the photos they record. The idea behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I attempted to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Los Gatos logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Los Gatos logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, while he liked the concept, really did not care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unbiased viewpoints on the benefit of a design concept. Fortunately, he talked about it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to design their business logo understand how crucial a logo design is for their business so they are much more invested in the outcome. Every logo design job possesses it’s allotment of hurdles, but the greatest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Los Gatos, California book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most important part of a published book because it is usually the primary thing a person views in the book shop. For a publishing company, it’s the best opportunity they will likely ever have to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many cases 1 of the things consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of flight and it was undoubtedly a victory.

 Los Gatos logo style utilized for advertising and marketing as well as a tag layout for Vintage Instance features an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be much older cases. For this logo design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be used for every thing from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo produced for an orthodontist in Los Gatos, California, design include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo projects due to the fact that it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the very same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo style created for a hair design studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that related a spirit of simplicity and class for their new hair studio. I came up with a design which didn’t go the obvious path of making merely a stylized orchid but instead designed a logo design that implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a business logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they wanted to forecast to their clients.

Arabian steed logo style created for a horse cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logotype concept tailored to epitomize the unique physical traits of the Arabian pedigree of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the highly quite easily recognizable horse breeds in the entire world.

Las Cafe logo layout a tiny dining establishment, style consists of a modified script typeface which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style contains a modified script font style which hovers over a team of elaborate lines as well as dots.

Logo design for a software program developer the style functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the symbolism supporting a logo design is equally as important as how it brands the enterprise it represents.

Evolve logo style created for a Los Gatos, California indoor developer, design attribute a series of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Los Gatos, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, site inspections, programming, research, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word progressed have actually been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Los Gatos, California logo design job was undertaken for a leadership specialist that enables business leaders to develop into more efficient at supervising people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell off their pre-owned items to other sports enthusiasts. I designed their Los Gatos business logo dsign utilizing a graphic which garners the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really designed for an Los Gatos, California regional farm it was in reality devised for an investments broker, and this creative logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce an identity that projected self-assurance, effectiveness, and wealth.

 Los Gatos Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for outwardly facing arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the very first go.

Logo design made for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to create a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.