Lynwood, California Logo Design

Nearly every new Lynwood business professional realizes that they are in need of a logo, but few entrepreneurs fully understand the crucial role their company logo can perform in their financial success, or why one business logo works more effectively than another. A logo design has an instant and sustaining impact on the success of a business, select the right one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of a business.

The logos presented in the ImageCo portfolio help Lynwood, California businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo design will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo should be enduring and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bike created for a Lynwood, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening up in an older section of the area and hoped to visualize a retro atmosphere without coming across as stodgy or low energy. I accomplished both of these tasks by means of developing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and bacteria developed for Lynwood, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and outcomes of diseases, mainly the branch of medicine which deals with the laboratory examination of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more attention grabbing and a lot more meaningful.

logo style with a jumping environment-friendly frog designed for a family fun center in Lynwood, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and also a tree - designed for Lynwood, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t capture locations or things but rather reveal emotional experiences through the pictures they record. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with just words. I attempted to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lynwood logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Lynwood logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get honest point of views on the value of a concept. Fortunately, he shared it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their logo comprehend how vital a logo is for their company so they are much more vested in the outcome. Every logo project possesses it’s portion of obstacles, however the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Lynwood, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most essential part of a published book given that it is often the initial thing a person views in the bookstore. For a publisher, it’s the opportunity they will likely ever have to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many occurrences 1 of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was certainly a victory.

 Lynwood logo style made use of for marketing and a label style for Vintage Situation features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be vintage cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for anything from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Lynwood, California, layout include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo features 4 characters staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be comprehended.

Logo layout produced for a hair layout workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a feeling of peace and class for their new hair salon. I created a concept that didn’t go the obvious path of designing just a stylized orchid but instead designed a logo design that implied an orchid in the formation of a swirl incorporated into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo is generally the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the emphasis on the feeling that they wanted to forecast to their customers.

Arabian equine logo layout produced for a horse ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo concept fashioned to symbolize the unique physical traits of the Arabian breed of equines. By having an unique head shape and high tail posture, the Arabian is one of the very most easily identifiable horse types in the world.

Las Coffee shop logo layout a small restaurant, layout contains a changed script font style which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout contains a modified manuscript font which floats over a group of elaborate lines as well as dots.

Logo style for a software program designer the style attributes and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the substance behind a logo is equally as important as how it serves the enterprise it stands for.

Evolve logo style produced for a Lynwood, California interior designer, layout function a collection of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lynwood, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, site examinations, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lynwood, California logo design project was undertaken for a leadership guide that enables business professionals to develop into more efficient at overseeing people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a spot to sell their used products to other sports enthusiasts. I designed their Lynwood business logo dsign along with a graphic which garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an Lynwood, California regional farm it was actually created for a commodities broker, and this logo design was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce an identity that projected assurance, effectiveness, and affluence.

 Lynwood Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout attribute for ostensibly encountering arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this case, I struck a bullseye with the first go.

Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the business owner to develop a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.