Madera, California Logo Design

Nearly every new Madera organization realizes that they need a logo, however few entrepreneurs thoroughly understand the essential role their business logo can play in their financial success, or precisely why one logo design functions more effectively than another. A company logo has an immediate and long-term impact on the financial success of a business, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Madera, California companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be ageless and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Madera, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an old section of the town and hoped to visualize a vintage tone without coming across as monotonous or low energy. I fulfilled both jobs via developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and also bacteria made for Madera, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and consequences of diseases, mainly the field of healthcare which works with the laboratory examination of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and a lot more meaningful.

logo layout with a jumping eco-friendly frog created for a family members fun facility in Madera, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - developed for Madera, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but rather project emotional experiences by means of the pictures they record. The idea behind this logo concept was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I made an effort to do something much the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Madera logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Madera logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial point of views on the benefit of a design. Fortunately, he shared it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird animal in the design world because the people that tend to hire an expert to create their business logo recognize how vital a logo is for their organization so they are way more invested in the end result. Every logo project possesses it’s share of obstacles, however the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Madera, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it is the most important part of a printed book considering that it is in most cases the very first thing a person sees in the bookstore. Concerning a publishing company, it’s the optimal opportunity they will ever get to promote their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances 1 of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was undoubtedly a success.

 Madera logo style made use of for advertising and marketing and a tag style for Vintage Instance includes an old font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be much older cases. For this custom logo concept I strove to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for anything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Madera, California, style include an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo jobs due to the fact that it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really really love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo features 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how individuals ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself will never have the chance to be understood.

Logo layout produced for a hair style studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a feeling of serenity and class for their new hair studio. I created a design that didn’t go the obvious direction of creating simply a stylized orchid but instead delivered a company logo which implied a flower in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is frequently the incorrect path and in this case, the design ended up not being about the flower but instead put the importance on the feeling that they really wanted to project to their customers.

Arabian steed logo style developed for a horse ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo design customized to manifest the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and very high tail posture, the Arabian is one of the very most easily identifiable horse lineages in the whole world.

Las Coffee shop logo style a little dining establishment, layout consists of a customized manuscript typeface which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, style consists of a customized script font style which hovers above a group of luxuriant lines and dots.

Logo layout for a software application designer the design attributes and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in quite a few cases the significance supporting a logo design is equally as important as how it serves the business it represents.

Advance logo style created for a Madera, California indoor designer, design attribute a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Madera, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, location assessments, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have been customized to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Madera, California logo design job was undertaken for a management coach that helps business professionals to develop into more efficient at supervising people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to market their used goods to other sports enthusiasts. I tailored their Madera business logo dsign utilizing an illustration that garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually created for an Madera, California area farm it was actually devised for a commodities broker, and this logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a brand mark that projects trust, success, and affluence.

 Madera Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for outwardly facing arrowhead and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular case, I struck a bullseye with the very first go.

Logo design made for the use of a sign for the restaurant (Brewgrrs), it is an ornate script font that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to produce a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.