Manhattan Beach Logo Design

Nearly every new Manhattan Beach venture knows they are in need of a logo, however few entrepreneurs entirely grasp the pivotal role their company logo can take in their financial success, or precisely why one business logo functions far better than another. A logo design has a critical and long-term impact on the prosperity of a business, select the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Manhattan Beach companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike created for a Manhattan Beach coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually launching in an old part of the area and wished to project a vintage tone without coming across as uninteresting or low energy. I achieved each of the tasks by means of creating a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide and also bacteria designed for Manhattan Beach clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and consequences of diseases, mainly the branch of healthcare which works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and a lot more meaningful.

logo layout with a leaping environment-friendly frog created for a family enjoyable facility in Manhattan Beach.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, as well as a tree - designed for Manhattan Beach traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers don’t shoot locations or things but instead convey emotional experiences by means of the photos they capture. The idea behind this logo concept was to use negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I attempted to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Manhattan Beach logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Manhattan Beach logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, even though he liked the concept, didn’t care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get objective viewpoints on the merit of a concept. Fortunately, he shared it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo design understand how crucial a logo is for their business so they are much more vested in the result. Every logo job possesses it’s portion of hurdles, but the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Manhattan Beach book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most necessary part of a printed book due to the fact that it is usually the first thing a person views in the bookstore. For a publishing company, it’s the opportunity they will likely ever have to promote their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences one of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was surely a winner.

 Manhattan Beach logo layout utilized for advertising and marketing as well as a tag style for Vintage Situation features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be antique cases. For this brand concept I tried to come up with a logo that provided a fluid old style feel to it and could be used for every thing from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Manhattan Beach, layout consist of an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo jobs considering that it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the exact same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design includes 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo layout created for a hair style workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that communicated an atmosphere of calmness and connection for their new hair salon. I created a concept which did not go the obvious route of crafting merely a stylized orchid but alternatively crafted a business logo that implied a flower in the pattern of a swirl featured into the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is usually the incorrect route and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they wanted to transmit to their patrons.

Arabian horse logo layout produced for an equine ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo concept customized to exemplify the unique physical traits of the Arabian type of horses. With an unique head shape and higher tail posture, the Arabian is one of the highly quite easily recognizable horse breeds in the world.

Las Coffee shop logo layout a tiny dining establishment, design contains a changed manuscript font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, layout consists of a modified script font style which hovers over a group of elaborate lines and also dots.

Logo layout for a software application designer the layout attributes as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the symbolism behind a company logo is just as important as how it serves the company it represents.

Evolve logo design produced for a Manhattan Beach interior designer, layout attribute a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Manhattan Beach interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, site examinations, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have been customized to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Manhattan Beach logo design project was completed for a leadership consultant that helps business leaders to develop into more efficient at supervising people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their secondhand goods to other sports enthusiasts. I designed their Manhattan Beach business logo dsign with an image which pulls in the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really composed for an Manhattan Beach area farm it was actually designed for an investments broker, and this particular brand was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a graphic that projects self-confidence, success, and opulence.
Logo design created for using a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the owner to design a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.