Manhattan Beach, California Logo Design

Nearly every new Manhattan Beach business realizes that they are in need of a logo, however few new business owners thoroughly realize the pivotal role their organization logo can perform in their financial success, or why one business logo functions better than another. A business logo has an immediate and long-term effect on the financial success of a business, choose the right one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of a company.

The logos presented in the ImageCo portfolio help Manhattan Beach, California companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t require consideration, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a Manhattan Beach, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening in an older part of the town and really wanted to cast an old-fashioned atmosphere without appearing as stodgy or low energy. I achieved each of the jobs via creating a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also bacteria developed for Manhattan Beach, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, mainly the branch of healthcare that deals with the laboratory examination of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and a lot more unforgettable.

logo style with a leaping green frog created for a family fun facility in Manhattan Beach, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - developed for Manhattan Beach, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but rather reveal emotional experiences by means of the pictures they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of most good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Manhattan Beach logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Manhattan Beach logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to discuss it with colleagues and family as well as with folks that they don’t even know so as to get honest assessments on the value of a design. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their business logo understand how vital a logo design is for their organization so they are way more vested in the result. Every logo design project has it’s portion of hurdles, but the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Manhattan Beach, California book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most essential part of a printed book due to the fact that it is ordinarily the initial thing a person sees in the book store. For a publisher, it’s the optimal opportunity that they will likely ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances 1 of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to confering a sense of airline flight and it was certainly a winner.

 Manhattan Beach logo layout made use of for marketing as well as a label style for Vintage Situation features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be much older cases. For this business logo concept I tried to come up with a logo that provided a fluid vintage feel to it and could be used for everything from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Manhattan Beach, California, style consist of an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo projects considering that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the same way dental practitioners do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo includes 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself will never have the likelihood to be understood.

Logo layout developed for a hair layout workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that communicated a feeling of ease and elegance for their new hair studio. I created a concept which did not go the obvious route of making simply a stylized orchid but rather delivered a business logo that implied a flower in the formation of a swirl featured into the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo is generally the wrong route and in this case, the design ended up not being about the flower but alternately put the focus on the emotion that they really wanted to transmit to their patrons.

Arabian steed logo design created for an equine ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo design customized to display the unique physical traits of the Arabian kind of horses. With a distinctive head shape and very high tail posture, the Arabian is one of the most quite easily recognizable horse lineages in the world.

Las Cafe logo layout a small restaurant, style includes a changed manuscript font which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout includes a customized manuscript font which hovers above a team of elaborate lines and dots.

Logo layout for a software programmer the style attributes as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in many cases the substance behind a logo design is just as important as how it serves the company it stands for.

Progress logo design created for a Manhattan Beach, California interior developer, layout attribute a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Manhattan Beach, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been modified to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Manhattan Beach, California logo design project was performed for a management expert that aids business professionals to become more successful at managing people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a place to sell their previously owned goods to other sports enthusiasts. I designed their Manhattan Beach logo dsign utilizing an image that captures the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually produced for an Manhattan Beach, California regional farm it was really created for a products broker, and this particular logo design was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop an identity that projected esteem, financial success, and prosperity.

 Manhattan Beach Logo design for a not-for-profit, Turning Point Solutions - the logo layout function for ostensibly dealing with arrowhead and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Luckily, in this particular instance, I nailed a bullseye with the first shot.

Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to design a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.