Acute Care 360 ImageCo, Manteca, California, CA,

ImageCo, Manteca, California, CA,

Evolv Design logo designed by ImageCo, Manteca, California, CA,

Red Panda Publishers logo designed by ImageCo, Manteca, California, CA,

Manteca, California, CA,

ImageCo, Manteca, California, CA,

ImageCo, Manteca, California, CA,
Mid Valley Pathology logo designed by ImageCo, Manteca, California, CA,

FSA OK logo designed by ImageCo, Manteca, California, CA,

Emerald Heights logo designed by ImageCo, Manteca, California, CA,

Club Sapphire logo designed by ImageCo, Manteca, California, CA,

Downtown Dogs logo designed by ImageCo, Manteca, California, CA,

WSBA logo designed by ImageCo, Manteca, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Manteca, California, CA,

Stoney Forensic logo designed by ImageCo, Manteca, California, CA,

Smart kernels logo designed by ImageCo, Manteca, California, CA,

Memorable Logos That Tell Stories and Connect Emotionally

Creating a brand identity or a logo design that is both unforgettable and tells the story about who you are or what you actually do is a herculean endeavor. The challenge is to make a design concept that is simple enough to be comprehended at a glance and conveys enough relevant information that it can articulate who you are. But no logo can truly tell your story or summarize your organization, and going down that road frequently makes for a logo design that performs neither. However, in experienced hands, it is possible to strike a balance between the two and design a brand identity that both informs and emotes and reaching that sweet spot is what every business should wish for from their logo designer.

ImageCo is one person, Tim Garner, I am an independent branding specialist. For over two decades I have been designing unforgettable logos and brand identity designs that tell stories and resonate with audiences. However don’t take my word for it, just check out my work and see for yourself. I do not claim that I am the best brand identity designer in the world, however, I do know what I’m doing and my customers tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such emphasis by individuals working in the branding sector, that one has to question why so many people in branding companies hate logos as much as they seem to. It is quite true that your logo is not your brand, but what does that make a business that has no logo? One thing is certain, it ensures that a brand with no logo will be faceless and easily forgotten.

Without a logo, a business’s brand is nothing more than a fading memory because consumers would have virtually nothing to anchor their experiences too.

Some people compare a business’s logo to a smile or a handshake which is slightly true, however it’s also much more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a company’s brand. A logo acts as an anchor because the entire brand experience is secured to it. It is also a brand’s cornerstone, because a cornerstone is the first stone laid when building the foundation of the structure above it, and once laid it will be the reference point for every stone that comes after it. A logo functions in the same way, it is a foundational element that supports the organization it represents, and it also serves as a reference point that helps guide a brand as it grows.

ImageCo is a visual branding business and our goal is to assist our clients lay that cornerstone as well as set that anchor. We help businesses look well established, more refined, and more professional. This ensures that our clients will always stand out, and are not only entitled to a seat at the table, but look like they should be seated at the head of that table.

Manteca LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners grow memorable brands. We have performed brand identity design work for mechanics, universities, diamond miners, wedding singers, restaurants, retailers, and practically every other kind of business you can think of. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be utilized as an electrical sign. Because of our sign first approach our identity designs can, and have been used in everything from garment labels to electrical signs. Our sign first technique insures that our logo designs are just as reliable whether they are used in television commercials or website apps, they are consistently identifiable, understood, and always remembered irrespective of size or application.

American Made ★ Design

Something that really sets ImageCo apart from many of the design companies that you might possibly have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to do, we perform ourselves. No matter the type of design project we take on, logo design, web site, trade show display, or electrical sign, we do not, and never will contract out our customer’s work to agencies based outside the United States. Whenever you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your design project and dictates the conditions of how we do business.

QUALITIES OF A POWERFUL LOGO DESIGN

Nearly every new Manteca organization knows they need a logo, however few start ups entirely realize the vital role their logo design will make in their becoming successful, or the reason that one logo performs better than another. A logo has an immediate and long term influence on the financial success of a business, go with the right one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Manteca businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t need consideration, they can be grasped in merely a glimpse.
  2. Scalability: from label to store signs a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they brand.
  5. Relevance: a business logo should be lasting and should feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It’s both a verb and a noun, it is an identifying mark and the process of noting something so that it can be identified, its foundation comes from the brand burned onto livestock. Nowadays a brand symbolizes virtually anything with an objective, whether it be profit or political parties, a brand is an intrinsic aspect of defining the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are all from the exact same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target audience, it’s objective is to create a mental image that the audience can relate to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When a person says the brand names Porsche or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those brands. Brand image is why individuals identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you look back at the history of many branding firms you’ll discover that they are often rebranded marketing companies. When someone states they are in marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps form the public image of a business, a product or an institution. Brand identity designers develop logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, and pamphlets. Some identity designers also build web sites as well as software interfaces. The important role of a brand identity designer is to create the visual cues and also an emotional tone with the goal of influencing actions, outcomes and also understandings.

Featured SIGNS & LOGOS

Retro logo design of a bike created for a Manteca coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an older part of the area and really wanted to visualize a vintage vibe without coming across as boring or low energy. I fulfilled the two tasks via designing a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and germs created for Manteca clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and outcomes of diseases, especially the field of medicine that works with the laboratory assessment of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and more unforgettable.

logo style with a leaping environment-friendly frog created for a family fun center in Manteca.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, as well as a tree - developed for Manteca traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture places or things but rather reveal emotional journeys by means of the photos they record. The idea behind this logo design was to use negative space to project more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I made an effort to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Manteca logo design but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Manteca logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with colleagues and family as well as with individuals that they don’t actually know so as to get honest point of views on the value of a design. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange animal in the design world given that the people that tend to hire a professional to design their business logo comprehend how vital a logo design is for their organization so they are much more invested in the end result. Every logo project has it’s share of challenges, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Manteca book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most crucial part of a published book since it is usually the first thing a person sees in the book store. With respect to a publishing company, it’s the best opportunity they will ever get to promote their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many instances one of the traits individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a success.

 Manteca logo design utilized for marketing and a tag design for Vintage Case features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be much older cases. For this custom logo design I strove to come up with a logo that provided a fluid old style feel to it and could be utilized for anything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Manteca, layout include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo design jobs considering that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the same way dental practitioners do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo features 4 personalities surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be comprehended.

Logo design developed for a Manteca hair design workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related an atmosphere of simplicity and connection for their new hair studio. I came up with a design which did not go the obvious direction of designing just a stylized orchid but instead delivered a logo design which suggested an orchid in the pattern of a swirl featured into the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a company logo is frequently the wrong path and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they really wanted to forecast to their clients.

Arabian equine logo style created for a steed cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo design customized to manifest the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and high tail posture, the Arabian is one of the highly immediately identifiable horse breeds in the world.

Las Cafe, A Manteca restaurant logo layout a tiny dining establishment, style consists of a changed manuscript font style which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design consists of a changed script typeface which floats above a team of ornate lines and also dots.

Logo style for a software programmer the design functions and also iconic Manteca aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the meaning supporting a business logo is just as important as how it brands the organization it represents.

Advance logo layout developed for a Mantecainterior developer, layout function a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Manteca interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Manteca, the personalities for letter V as well as A in middle of words advanced have been changed to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Manteca logo design project was done for a management coach that helps business professionals to develop into more successful at overseeing people, expectations, and profitability.

A Manteca business logo layout including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell their pre-owned products to other sports enthusiasts.

I tailored their Manteca logo design design using an image that pulls in the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo style MQ ranches, this Manteca company logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really designed for an Manteca regional farm it was actually devised for a products broker, and this company was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make an identity that projects self-confidence, success, and prosperity.

 Manteca Logo design for a nonprofit, Turning Factor Solutions - the logo layout feature for externally facing arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Luckily, in this instance, I hit a bullseye with the first try.

Logo design developed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a renowned Manteca sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to develop a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.