McKinleyville, California Logo Design

Each and every new McKinleyville business person understands that they require a logo, yet few new business owners entirely understand the essential role their business logo can make in their success, or precisely why one logo functions far better than another. A logo design has a critical and sustaining impact on the viability of a business, go with the right one and it will make the door swing and phone ring, go with the wrong one and it will be a barrier and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help McKinleyville, California companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be understood in just a glimpse.
  2. Scalability: from labels to movie screens a scalable business logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be lasting and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo style of a bicycle developed for a McKinleyville, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an old section of the area and wanted to project an old-fashioned atmosphere without appearing as boring or low energy. I achieved both of these tasks by developing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscope slide and germs made for McKinleyville, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and outcomes of diseases, mainly the field of healthcare which works with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be overly literal with a design and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog designed for a family members enjoyable facility in McKinleyville, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - made for McKinleyville, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional experiences by means of the photos they record. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  McKinleyville logo design but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 McKinleyville logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, while he loved the concept, really did not care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family members as well as with other people that they don’t even know so as to get neutral viewpoints on the merit of a design. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that tend to hire an expert to create their business logo realize how vital a logo is for their organization so they are much more invested in the result. Every logo design job possesses it’s allotment of challenges, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for McKinleyville, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most critical part of a printed book because it is often the initial thing a person views in the bookstore. Regarding a publishing company, it’s the opportunity that they will likely ever get to publicize their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many cases 1 of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was undoubtedly a success.

 McKinleyville logo layout made use of for marketing and a tag design for Vintage Situation includes an archaic font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be antique cases. For this brand concept I attempted to come up with a logo that offered a fluid old style feel to it and could easily be used for anything from a web site to an insignia on brand new cases that looked like they were from another point in time.

Logo produced for an orthodontist in McKinleyville, California, style consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo projects due to the fact that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo includes 4 personalities staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be understood.

Logo layout developed for a hair layout workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which projected a spirit of simplicity and class for their new hair salon. I came up with a design which didn’t go the obvious direction of making just a stylized orchid but rather crafted a logo that implied a flower in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is more often than not the incorrect route and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they really wanted to forecast to their patrons.

Arabian horse logo design created for a horse cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand design tailored to illustrate the unique physical traits of the Arabian breed of equines. With a distinctive head form and very high tail posture, the Arabian is one of the very most easily identifiable equine lineages in the whole world.

Las Cafe logo style a little dining establishment, design consists of a customized script typeface which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style consists of a customized manuscript font style which hovers over a team of ornate lines and also dots.

Logo layout for a software designer the design functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the meaning supporting a logo is equally as important as how it brands the enterprise it represents.

Develop logo layout developed for a McKinleyville, California indoor designer, style function a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a McKinleyville, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words advanced have been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This McKinleyville, California logo design project was completed for a leadership consultant that helps business leaders to develop into more effective at supervising people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to sell their secondhand products to other sports enthusiasts. I created their McKinleyville logo dsign with a graphic which garners the interest of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really created for an McKinleyville, California area farm it was actually developed for an investments broker, and this particular logo design was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a graphic that projects self-assurance, effectiveness, and prosperity.

 McKinleyville Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for externally encountering arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the 1st go.

Logo designed for using an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to produce a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.