Menlo Park, California Logo Design

Each and every new Menlo Park business professional realizes that they need a logo, but few new business owners fully understand the essential role their logo design can make in their becoming successful, or the reason that one logo functions better than another. A logo design has a critical and long term influence on the financial success of a business, pick the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help Menlo Park, California companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be understood in just a glance.
  2. Scalability: from business cards to movie screens a scalable logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo should be ageless and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bike produced for a Menlo Park, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an old section of the city and hoped to visualize a vintage feel without appearing as boring or low energy. I achieved both of these jobs by developing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscope slide and also bacteria created for Menlo Park, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, especially the field of medicine which works with the laboratory examination of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and much more memorable.

logo style with a leaping environment-friendly frog made for a family members fun facility in Menlo Park, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and also a tree - developed for Menlo Park, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers tend not to capture locations or things but rather reveal emotional journeys by means of the images they record. The idea behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Menlo Park logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Menlo Park logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this specific type of sea bird.

When I turn a design over to a customer I urge them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get neutral point of views on the value of a design concept. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their business logo understand how essential a logo design is for their business so they are much more vested in the final result. Every logo job has it’s share of hurdles, but the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Menlo Park, California book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most vital part of a printed book considering that it is ordinarily the initial thing a person sees in the book store. With regard to a publishing company, it’s the optimal opportunity they will likely ever have to publicize their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases 1 of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was surely a success.

 Menlo Park logo layout utilized for advertising and a label style for Vintage Situation includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this brand design I strove to come up with a logo that offered a fluid vintage feel to it and could easily be used for everything from a website to a label on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in Menlo Park, California, style consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design projects because it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the very same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 characters surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to describe precisely how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be comprehended.

Logo design produced for a hair style workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that related a sense of ease and elegance for their new hair studio. I created a concept which did not go the obvious course of crafting merely a stylized orchid but rather crafted a business logo which suggested an orchid in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is more often than not the wrong route and in this case, the design ended up not being about the flower but alternately laid the focus on the perception that they really wanted to forecast to their patrons.

Arabian steed logo style created for an equine cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo design tailored to symbolize the unique physical traits of the Arabian breed of equines. By having a different head shape and very high tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the whole world.

Las Coffee shop logo style a little restaurant, layout consists of a changed script font style which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design contains a customized script typeface which floats over a team of elaborate lines and dots.

Logo layout for a software program developer the design attributes and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the substance behind a business logo is just as important as how it brands the enterprise it stands for.

Advance logo design developed for a Menlo Park, California indoor designer, style function a series of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Menlo Park, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, location evaluations, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in center of words progressed have been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Menlo Park, California logo design project was undertaken for a leadership coach that enables business leaders to become more successful at handling people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell their secondhand items to other sports enthusiasts. I tailored their Menlo Park logo design dsign with an illustration which garners the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really designed for an Menlo Park, California area farm it was really devised for a commodities broker, and this company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create an identity that projected trust, effectiveness, and affluence.

 Menlo Park Logo design for a nonprofit, Transforming Point Solutions - the logo layout function for ostensibly encountering arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Luckily, in this instance, I struck a bullseye with the 1st go.

Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the business owner to design a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.