Menlo Park Logo Design

Virtually every new Menlo Park company understands that they are in need of a logo, however few new business owners thoroughly recognize the essential role their business logo will perform in their becoming successful, or why one logo design performs better than another. A logo design has an instant and long term impact on the financial success of a company, go with the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Menlo Park businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not demand consideration, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle produced for a Menlo Park coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an old section of town and wished to cast a vintage atmosphere without appearing as stodgy or low energy. I accomplished both tasks via designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide and germs made for Menlo Park clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and outcomes of diseases, especially the field of healthcare that deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and a lot more meaningful.

logo design with a jumping green frog developed for a family members fun center in Menlo Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, as well as a tree - designed for Menlo Park travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but rather reveal emotional journeys by means of the pictures they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Menlo Park logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Menlo Park logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family as well as with individuals that they don’t even know so as to get impartial point of views on the worthiness of a design concept. Fortunately, he shared it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to create their business logo comprehend how crucial a logo is for their business so they are much more vested in the outcome. Every logo job has it’s share of challenges, but the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Menlo Park publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it is the most important part of a printed book given that it is in most cases the primary thing a person views in the book shop. With respect to a publishing company, it’s the best opportunity that they will ever get to publicize their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many occurrences 1 of the things folks usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was surely a success.

 Menlo Park logo layout utilized for advertising and a label layout for Vintage Situation features an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be much older cases. For this brand concept I tried to come up with a logo that provided a fluid retro feel to it and could be used for anything from a web page to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Menlo Park, layout consist of an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design projects due to the fact that it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo features 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo style created for a hair design workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that conveyed a feeling of serenity and connection for their new hair salon. I created a concept which didn’t go the obvious path of making just a stylized orchid but rather crafted a business logo that implied a flower in the formation of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is more often than not the wrong route and in this case, the design ended up not being about the flower but instead placed the main focus on the perception that they wanted to forecast to their customers.

Arabian horse logo design developed for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo concept tailored to manifest the unique physical traits of the Arabian breed of horses. By having an unique head form and very high tail posture, the Arabian is one of the very most quite easily recognizable horse types in the entire world.

Las Cafe logo layout a little dining establishment, layout consists of a customized manuscript font which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style consists of a modified manuscript font which hovers over a group of luxuriant lines and also dots.

Logo design for a software programmer the style features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the symbolism behind a business logo is equally as important as how it serves the company it represents.

Develop logo design created for a Menlo Park interior developer, layout attribute a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Menlo Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, collaborates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, site assessments, programming, study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have actually been customized to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Menlo Park logo design job was performed for a leadership guide that assists business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to sell their secondhand products to other sports enthusiasts. I designed their Menlo Park logo dsign utilizing an illustration that garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually designed for an Menlo Park regional farm it was in reality developed for a products broker, and this particular creative logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a brand mark that projects esteem, financial success, and wealth.
Logo created for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to produce a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.