Merced, California Logo Design

Every new Merced venture realizes that they are in need of a logo, yet few new business owners fully understand the vital role their logo design can make in their becoming successful, or the reason that one logo design works more effectively than another. A business logo has a critical and long term impact on the growth of a business, select the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the longevity of an organization.

The logos included in the ImageCo portfolio help Merced, California companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design must be enduring and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Merced, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an older part of the city and really wanted to project an old-fashioned atmosphere without coming across as boring or low energy. I fulfilled both tasks via designing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide and also bacteria created for Merced, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and consequences of diseases, mainly the branch of healthcare that works with the laboratory assessment of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be overly literal with a design and to a degree, this design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and a lot more unforgettable.

logo layout with a leaping eco-friendly frog created for a family members fun center in Merced, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - designed for Merced, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot places or things but instead communicate emotional journeys through the images they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I attempted to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Merced logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Merced logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family members as well as with people that they don’t actually know so as to get neutral viewpoints on the merit of a concept. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that are inclined to hire a professional to create their business logo comprehend how important a logo is for their company so they are much more vested in the result. Every logo project has it’s share of challenges, but the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Merced, California book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it really is the most important part of a printed book since it is in most cases the first thing a person sees in the book shop. Concerning a publishing company, it’s the absolute best opportunity they will ever get to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many occurrences one of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was undoubtedly a success.

 Merced logo style used for advertising and marketing as well as a label style for Vintage Case features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be vintage cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for every thing from a website to a label on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Merced, California, design consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design jobs due to the fact that it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their branding in the very same way dental practitioners do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the chance to be understood.

Logo layout developed for a hair style studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related a sense of calmness and elegance for their new hair salon. I created a design which did not go the obvious course of designing simply a stylized orchid but rather delivered a logo design which suggested an orchid in the formation of a swirl blended into the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is in most cases the wrong path and in this case, the design ended up not being about the flower but instead put the importance on the feeling that they wanted to transmit to their patrons.

Arabian equine logo layout created for a horse cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original company logo design styled to embody the unique physical traits of the Arabian pedigree of equines. By having a different head form and very high tail posture, the Arabian is one of the most quite easily identifiable equine types in the world.

Las Coffee shop logo layout a small dining establishment, design contains a customized script typeface which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout consists of a changed manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software program designer the design functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the symbolism behind a company logo is equally as important as how it brands the company it stands for.

Progress logo layout created for a Merced, California interior developer, style feature a collection of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Merced, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site inspections, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Merced, California logo design assignment was carried out for a leadership advisor that assists business professionals to become more successful at managing people, expectations, and profitability.
A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to market their secondhand equipment to other sports enthusiasts. I created their Merced logo design dsign with an image which garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really developed for an Merced, California regional farm it was in reality developed for a products broker, and this particular brand was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projected self-confidence, effectiveness, and prosperity.

 Merced Logo design for a nonprofit, Turning Factor Solutions - the logo layout attribute for ostensibly facing arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Luckily, in this particular instance, I nailed a bullseye with the 1st shot.

Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an ornate script font that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to design a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.