Merced Logo Design

Each and every new Merced company understands that they are in need of a logo, but few entrepreneurs fully grasp the vital role their logo can take in their success, or precisely why one logo performs far better than another. A logo has a critical and lasting influence on the financial success of a business, choose the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Merced businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t demand consideration, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo must be ageless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike produced for a Merced coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an old section of town and wished to project a nostalgic tone without appearing as stodgy or low energy. I fulfilled both tasks by designing a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscope slide as well as germs developed for Merced medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and effects of diseases, mainly the branch of healthcare that deals with the clinical examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and even more unforgettable.

logo design with a leaping green frog created for a family enjoyable center in Merced.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, and also a tree - developed for Merced traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather project emotional experiences through the pictures they capture. The idea behind this logo composition was to use negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Merced logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Merced logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get impartial viewpoints on the worthiness of a concept. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that are inclined to hire a professional to design their business logo realize how crucial a logo design is for their organization so they are way more invested in the final result. Every logo design job possesses it’s portion of difficulties, however the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Merced book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most crucial part of a published book because it is usually the very first thing a person sees in the bookstore. Concerning a publishing company, it’s the most ideal opportunity they will likely ever have to promote their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many occurrences 1 of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of flight and it was definitely a success.

 Merced logo design made use of for marketing as well as a tag style for Vintage Situation features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be antique cases. For this business logo concept I strove to come up with a logo that provided a fluid old style feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo design produced for an orthodontist in Merced, design consist of an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo projects because it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo includes 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how individuals should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself will never have the opportunity to be comprehended.

Logo design created for a hair design studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related a sense of ease and class for their new hair studio. I created a design which did not go the obvious path of creating just a stylized orchid but instead crafted a logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the flower but instead laid the focus on the feeling that they really wanted to transmit to their customers.

Arabian equine logo layout created for a horse cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique brand concept customized to epitomize the unique physical traits of the Arabian type of equines. With a different head shape and very high tail carriage, the Arabian is one of the very most quite easily recognizable equine lineages in the world.

Las Coffee shop logo layout a tiny dining establishment, layout consists of a customized script typeface which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout contains a changed manuscript font which hovers over a group of luxuriant lines as well as dots.

Logo style for a software application developer the layout functions as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in quite a few cases the substance supporting a logo is equally as important as how it brands the organization it represents.

Progress logo style developed for a Merced indoor developer, style feature a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Merced interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site examinations, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Merced logo design project was carried out for a management specialist that enables business professionals to develop into more effective at handling people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to market their secondhand goods to other sports enthusiasts. I created their Merced business logo dsign along with an illustration which pulls in the interest of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Merced area farm it was actually developed for a commodities broker, and this trademark was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projected self-confidence, success, and prosperity.
Logo created for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to develop a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.